Strategic Vision and Direction

Added on - 21 Feb 2021

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DEVELOPINGORGANISATIONALVISION ANDSTRATEGICDIRECTION
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Analysis of the relationship between vision, strategic direction, and strategic planning.......1Analysis of the factors that impact on organisations and their visions..................................2Assessment of how support for the organisation’s vision and strategic direction can be built3TASK 2............................................................................................................................................4Explanation of the processes involved in creating a shared vision for an organisation.........4Analysis of the methods you could use to communicate the vision and strategic direction tostakeholders,...........................................................................................................................7Assessment of the challenges and pressures faced by organisations when communicatingvision and strategic direction to stakeholders.........................................................................8TASK 3............................................................................................................................................9Covered in PPT.......................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONVision of an organisation refers to an ultimate goal or objective which the firm is willingto achieve through its effective operations and functioning. In addition to this, the strategicdirection of an organisation refers to an appropriate and relevant pathway for the company whichprovides the firm with a competitive position in the market, along with higher sustainability ratewithin the market in which it operates in(Waddell and et. al., 2016). The report below is basedon Coverhill and DataTrack, where the former is responding to an ‘invitation to tender’ (ITT)document to provide consultancy to DataTrack, an organisation wishing to develop its vision andassociated strategic direction. The report is divided in three tasks where the first task discussesformation of a written tender document, with emphasis on relationship between vision, strategicdirection and strategic planning of the company as well as analysis of factors impactingorganisations and their visions. Moreover, it also undertakes assessment of how support for thesame could be developed. The second task of the report focuses on process of creating a sharedvision for the organisation, analysis of methods to communicate the same and challenges facedby the organisation regarding such a vision. The third task covers process for implementing thevision and strategic direction and analysis of how leadership behaviour promotes theachievement of the same.TASK 1Analysis of the relationship between vision, strategic direction, and strategic planningIt is highly necessary for an organisation to establish an effective relationship between itsvision, strategic direction as well as strategic planning which is being adopted by the firm.DataTrack is an organisation which expertise in providing online solutions to its customerswithin the UK and beyond. Moreover, the organisation deals in providing cloud based managedservices to its service users. However, the firm is quite struggling with formulation of its visionas well as its strategic direction(Pollack and Pollack, 2015).For the same, it is highly important that its personal vision and strategic direction isformulated for the firm to have a consistent and effective objective to work upon as well as aroadmap to achieve the same. For instance, a proper and effective vision of DataTrack Could be,“to become the biggest online solution organisation, providing safety, security and reliability toits customers across the globe with its extraordinary services and consistency”. The arrival1
towards this vision is completely related to the operations and functions of the company, alongwith its targeted objectives.In context with strategic direction, the firm must adopt Innovation and Diversification asits prime strategy for long term in order to work upon areas like security and enhancing thequality of services(Bititci, Cocca and Ates, 2016).However, there is a strong relationship between a company's vision, its strategic directionas well as strategic planning, All of which are discussed below:Vision and Strategic Direction:A firm's vision and strategic direction are directly related. However, the vision is highlydependent upon the directions which are taken by the organisation. Moreover, the success as wellas failure of the company to accomplish its vision relates directly with the strategic direction itchooses. For example, DataTrack, in order to accomplish its vision related to providingextraordinary service, must first ensure proper innovation towards areas like safety and solutionswhich are being provided by the firm.Strategic Direction and Strategic Planning:Another effective relation is between strategic planning and decision. A relationship ofcausality is determined between these two as in order to properly formulate a strategic direction,the firm must effectively and strategically plan the pathways which would be required toformulate the same. However, changes in strategic planning also modifies the strategic directionof the company effectively.Strategic Planning and Vision:All the strategic planning is based on the end objective, i.e., the vision of the company.Thus, for instance, DataTrack, in order to accomplish its vision would plan all the necessaryactions, resources, equipments, time as well as expertise required to achieve the same and thus,vision inspires the strategic planning of an organisation and encourages the firm to take betterand effective actions(Darkow, 2015).Analysis of the factors that impact on organisations and their visionsThere are several factors within an organisation which has an impact on the vision whichis formulated by the firm. These factors are essential to be analysed in order to ensure an easyand effective manner of vision development in the company. For DataTrack, there are certainfactors which impact the vision of the firm which are discussed as under:2
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