STRATEGY AND LEADERSHIP MANAGEMENT Name of the University Author Name

Running head: STRATEGY AND LEADERSHIP MANAGEMENT
STRATEGY AND LEADERSHIP MANAGEMENT
Name of the Student
Name of the University
Author Note

1STRATEGY AND LEADERSHIP MANAGEMENT
Table of Contents
1.0 Company Introduction.............................................................................................2
2.0 Evaluation of strategic undertaking.........................................................................4
1. Suitability...............................................................................................................4
2. Feasibility...............................................................................................................7
3. Acceptability..........................................................................................................9
4. Rationale and Motivation.....................................................................................11
3.0 Potential problems..................................................................................................12
1. Problem I..............................................................................................................12
2. Problem II.............................................................................................................12
3. Problem III...........................................................................................................12
4.0 Recommendation....................................................................................................13
4.1 Recommendation I.............................................................................................13
4.2 Recommendation II............................................................................................13
4.3 Recommendation III...........................................................................................14
5.0 Conclusion..............................................................................................................14
6.0 Reference List........................................................................................................15

2STRATEGY AND LEADERSHIP MANAGEMENT
1.0 Company Introduction
Mergers and acquisitions and joint ventures are considered to be an important part of
the long term operations of global organizations. This process is mainly based on the ways by
assets or companies are consolidated with the help of different financial transactions. Mergers
and acquisitions are thereby considered to be a significant part of the strategic management
based actions of a company (Barros, Hernangómez and Martin-Cruz 2016).
Google LLC is a multinational corporation that has its base in the United States and
operates in the technology based industry. The company mainly specialises in providing
internet-related services and different products which include, search engine, online
advertising based technologies, hardware, software and cloud computing (Google.com 2019).
HTC Corporation is a Taiwanese electronics organization which has its headquarters in
Xindian District, New Taipei City, Taiwan. The organization was established in the year
1997 and HTC had started its operations as a manufacturer of original designs and
equipments Htc.com 2019 (Htc.com 2019).
The analysis in the report will be mainly based on the merger process that has been
undertaken by Google. The deal which was made by Google in order to acquire the
smartphone organization named HTC is the major topic of discussion in the report. The deal
was completed by Google in the year 2018 and the organization mainly aims at acquiring the
research and development based division of HTC. The entire acquisition based method of
Google can be analysed with the help of proper implementation of the Ansoff Matrix (Daspit
et al. 2017). The four major parts of the Ansoff Matrix analysis will be based on market
development, diversification, market penetration and product development.
Ansoff Growth based matrix is mainly based on the concept of the growth of a
business organization based on the existing markets or the new markets. The growth based

3STRATEGY AND LEADERSHIP MANAGEMENT
strategies that are developed with respect to the matrix is based on the direction that can be
provided to the organization. The four major parts of the Ansoff Growth matrix include,
market penetration, product development, marker development and diversification.
Market penetration – HTC has aimed at achieving high levels of growth in the
market with the help of the existing products that are already sold by the organization. The
capabilities and resources of the organization have however not been enough for proper
penetration in the market (Demir, Wennberg and McKelvie 2017).
Market development – HTC has tried to target new markets with the existing range of
products. The organization has also developed new products for the purpose of proper market
development.
Product development – New products are developed by HTC for targeting the
existing segments of the market in an effective manner. The specific customers of the
organization are targeted by the products in order to improve the revenue levels (Durand,
Grant and Madsen 2017).
Diversification – HTC has diversified its business operations in different areas based
on the supply of the products to the new market areas. The diversification based strategies of
HTC have however not been quite useful for the successful operations of the company.