Strategy Assessment - Venus Mobile
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Added on 2020-10-23
Strategy Assessment - Venus Mobile
Added on 2020-10-23
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Strategy Assessment
Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1External analysis.........................................................................................................................1Internal analysis..........................................................................................................................4SWOT analysis............................................................................................................................8Strategic options evaluation........................................................................................................9Strategic recommendation.........................................................................................................10PART 2..........................................................................................................................................11Stakeholder Summary...............................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12.......................................................................................................................................................13
INTRODUCTIONStrategy is one of the important aspect for business organization to formulate an effectiveplan of action. Formulation of action plan can help this firm into improving their performancelevel and at the same time also increase the chances of attain long term benefits. companyshould effectively formulate strategies in which they easily evaluate their current performancealso ensure whether firm attain competitive advantage . Furthermore, strategy is more beneficialfor company as it provide various ways to improve their performance by delivering qualityservices to its customers (Balasubramanian, Hurley and Neidle, 2011). Present report is based onVenus Mobile organization. . This report also includes internal and external analysis of Venusmobile. Along with this, SWOT analysis is also discussed in this project with the purpose ofdetermining the actual strength and weakness of this company. Strategic options evaluation andstrategic recommendation is also covered in this project. At last stakeholder summary is alsodiscussed in this report. PART 1External analysisExternal analysis is consider as a strategic tool which directly affect the entire activitiesof the company like change in market trends, customers demand and so on. Thus, it is vital formanager of the firm is to evaluate and understand external environment for improve overallperformance of the firm at market place (Berthon and et. al., 2012).. In the initial year, Venusmobile was one of the biggest company in market but from last two years performance of firm isvery low and company going through losses. For improving the performance level, CEO of thefirm tries to set clear vision and mission through they easily provide better guidance to theirworkforce. In context of Venus, company set their vision is to serve as well as connect withnumber of people in over the world.PESTLE analysisPolitical: Government bodies formulate some laws and regulations which is importantfor business organization to implement within their operational activities (Bharadwaj and et. al.,2013). In context of Venus Mobile includes all the regulations as laws which support them inenhancing their performance level. With the help of this, company can easily maximize theirprofitability at market place. For example, Venus mobile use material which are help their1
mobile phones in emanating less radiation which conform with the standards established by thegovernment leading to minimal disruption to operations of the company. Economic: Mainly, it is relate with sudden change in policies such as recession in whichcompany going through loses. As the Venus mobile performance is very low and sales of thecompany is also less as compare to another organizations. Due to global recession, number ofemployees are leave jobs from companies which highly effect the business activities in negativemanner. Social: It is relate with customers needs and market trends as well. In context of VenusMobile, it is important for them to includes social responsibility in which they provide qualityproducts and services to its customers as per customers needs and wants. Along with this,customers culture, lifestyle, trends are also important factors which is important for the companyto implement within their activities before delivering quality products and services.Technological: For improving competitive performance, Venus mobile needs to useupdates and advanced technologies such as developing new software like Nougat android, Kitkatfor their mobile phones within their business activities. This will contribute in attaining largernumber of customers towards its products and services. Due to new technology demand, VenusMobile products are low at rates (Cho and et. al., 2011). Which may increase the sales of thecompany in market place. Legal: This type of factors are formulate by the government bodies in which businessorganization can easily improve their perfomance. Many countries have different norms fortelecommunication and mobile manufacturing firms. For example: network towers that are beinglaunched are low in radiation so that it does not harm human body. Thus, company have tofollow all the legal procedures within their business activities to increase the chances of attainingsuccess at market place.Environment: As per current scenario, it is important for every companies to take scareabout environment. This will help in improving the overall performance of the company. Incontext of Venus Mobile, they are using material that are eco-frinedly while manufacturingmobile phones for example: reducing plastic content for developing body of phones whichcontribute in keeping environment safe.In addition of this, Porter's 5 forces is also an effective tool which help company todetermine their competitive performance at market place.2
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