Strategy Assignment - Venus Mobile organisation
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Added on 2020-10-22
Strategy Assignment - Venus Mobile organisation
Added on 2020-10-22
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STRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1External analysis..............................................................................................................................1Internal analysis of Venus................................................................................................................3SWOT analysis................................................................................................................................7Strategic Option evaluation..............................................................................................................8Strategic Recommendation..............................................................................................................9PART 2..........................................................................................................................................11Stakeholder Summary....................................................................................................................11REFERENCES..............................................................................................................................13
INTRODUCTIONStrategy is defined as a plan of action that is formulated or designed in order to achievelong term benefits and increasing overall performance. Thus, formulating strategy assist firm inanalysing whether resources available to them are providing competitive advancement or not.In other terms strategy helps company in delivering a unique mix of values to its customers andclients of firm as well (Kircher and et. al., 2012). Venus Mobile is the organisation which istaken in this assignment and according to case study company is going through losses since twoyears and therefore, to determine the performance of firm some of the activities like research anddevelopment, competitive positioning are mentioned below so as to have better understanding.Present report will include external and internal analysis of Venus mobile is included in thisassignment. In addition to this SWOT analysis is also being done so that firm's strengths andweakness will get to know. Other than this, strategic options evaluation along with strategicrecommendation is mentioned in this report. Apart form this, stakeholder summary is also beingexplained in this assignment. PART 1External analysisVenus Mobile during their initial years was one of the leading company but as timepassed performance of firm deteriorated and from last two years company is performing verybadly in the market area. In order to improve performance CEO of the company has set clearvision, mission and values which will further guide employees in working in a better manner.For example: Venus Mobile's vision is to connect with people all around the world with the helpof their mobile phones. As per the case scenario, company is going through losses and seniors ofVenus Mobile has planned to work on issues and problems and for this firm has analysedPESTLE, Porter's 5-Force and life cycle model for having an overviews (Grant, 2016).Therefore, all these points are explained below for better understanding:PESTLE analysisPolitical: Under this, policies, laws and regulations that are formulated by governmentalbodies are taken into consideration by companies so that while operating its business they do notfind any kind of issues and problems. United States is very good in formulating andimplementing rules and regulations. Venus Mobile has incorporated laws through which they can1
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