Strategy and Change Management for Virgin Group Ltd

Strategy and change

Table of Contents
Introduction................................................................................................................................3
Internal environment..............................................................................................................3
External environment.............................................................................................................4
SWOT analysis.......................................................................................................................4
PEST analysis.........................................................................................................................5
Strategic position....................................................................................................................6
Possible changes.....................................................................................................................6
Recommendations..................................................................................................................7
CONCLUSION..........................................................................................................................7

Introduction
Companies can use strategic change management to implement necessary changes in
a thorough and responsible manner. The practise of managing change in a systematic,
considered manner in order to achieve corporate goals, objectives, and mission is known as
strategic change management. Apart from this executing in implementing modification
required more effective communication and strategies are incorporates the requirement for
information towards the workers that helps the company to reduce the probability of
employed assistance (Orlova, Treanore, and Amsalem, 2020). This is the report that going to
focus on the different kind of Strategies of change and also going to focusing on the wooden
business that is a global, gross investor founded by Richard Branson. Apart from this this
report also going to focusing on the different kind of tools in order to examine the Internet
and external factors that great impact on the organisation and how these to the organisation to
maintain their position in the marketplace in order to achieve their goals and objectives.
Overview of the business
Virgin group Ltd is a British multinational venture organisation that is founded by
Richard Branson and Nick Powell in February 1970. The organisation date of incorporation is
listed as 1989 by company’s house as a holding organisation. The organisation headquartered
situated in London, United Kingdom and the company is founded in 1970 February, United
Kingdom. The Virgin Group consists of Virgin Group Holdings Limited (VGHL) and its
subsidiaries, as well as certain assets controlled directly by Richard Branson, VGHL's sole
shareholder. The president of Virgin, Sir Richard Branson, is the firm's first and most
conspicuous resource. Many individuals are drawn to the Virgin Group because of Richard
Branson's appealing demeanour (Damert and Baumgartner, 2018). Richard Branson
implemented a policy with his management that promoted their personal innovation for
venture ideas in order for management to feel more accountable and responsibility over the
corporate goals. He also strives to improve the firm's strategy in order to make it operate on
success and profitability. Only a few individuals with a competitive temperament and good
teamwork abilities were deliberately recruited by management, and chairman Richard
Branson chose them because they resemble his image in attributes.