Strategic Change in Unilever: Models and Leadership

Strategy: Choices and
Change

TABLE OF CONTENT
• INTRODUCTION
• Balogun and Hope Hailey’s Change Kaleidoscope
• Lewin’s Forcefield Analysis
• Johnson’s Cultural Web
• Crossan’s Transcendent Leadership Model

INTRODUCTION
In this changing contemporary environment, it is critically important
to be aware about market situation so that change is applied to
enterprise. By identifying of proper change it is easier for company
to achieve goals and mission within a period of time. Main of this
report to critical understands the importance of strategic change in
organisational context. Unilever, which is a multinational consumer
goods company headquartered in England. It was founded on 2nd
September 1929. This organisation also has many subsidiaries such
as Hindustan Unilever, Ben and Jerry's etc. Unilever also has many
competitors in the market like PNG, Nestle Johnson and Johnson etc.
This report comprises of Balogan and Hope Hailey's Change
kaleidoscope model, Lewin force field analysis. Also change process
in Unilever culture and model of Johnson's cultural web is discussed.
Then at Lynch’s five elements model and Crossan's Transcendent
Leadership model has been briefly explained

Balogun and Hope Hailey’s Change Kaleidoscope
In organisation change play important role without which it is
not possible for any enterprise to achieve competitive advantage
in the market. With the increase of competition level, it has
become crucial to be aware about flexibility and changes that can
effect on organisational culture objectives mission as well as
mission. So in this report Balogun and Hope Hailey's Change
Kaleidoscope model has been applied in context of Unilever and
which is further discussed as follows-

Balogun and Hope Hailey’s Change Kaleidoscope

Change Kaleidoscope
• Change Kaleidoscope
• This model was developed by Hope Hailey's and Balogun in
2002 with purpose of bringing together and arranging the why
choices of logical highlights and which requires thoughts and
adapt the change. With consideration of this model it is a
process of entering into one new way of progress level. This
model consists of several elements which are explained as
follows-
• Time- It is the element of a model in which it is suits about
change which is needed and it is to be analysed about whether it
is reactive and response to events in effective manner or not.
After analysing the case study it is seen that the performance of
Unilever was not so good. Also they were having a less time as
due to increase of higher rivalries in the market.