Woolworths Business Plan - Strengths, Weaknesses, Opportunities and Threats

Woolworths Business Plan

Part I
Strengths
1. Woolworths is the oldest company
and the pioneer in its field. It has
more than 900 stores. The great
number of products and the services.
The market leader holds almost
80%.
2. The unique capabilities of the
Woolworths can be reflected by
targeting the wealthy class for
ensuring the larger volume of sales.
Currently the company along with
Coles covers almost 72.5% of the
grocery sector, where the 39% share
is alone of the Woolworths (Bailey,
Price, Pyman & Parker, 2015).
3. The other companies that consider
the Woolworths to be a strong
element in the business market is
due to targeting the upper household
class, and owing some private label
brands among the customers.
4. The team of Woolworth consists of
more than 100000 employees. Thus,
it is a huge asset for the company.
Weaknesses
1. Woolworths is always prone to the
price wars and thereby the company
had to suffer huge losses as it cannot
cope up with the immediate
fluctuations in the prices.
2. The major weakness of the
company, which is strength for the
other competitors are, biased
behavior towards the market and
targeting different segments using
the same products.
3. The areas that need to improve are
majorly the international presence to
gain more market share. The
domestic presence will not cater the
future goals of the organization
(Brander, 2018).
4. In terms of the other companies the
weakness is the late entry in the
retail market and the use of the basic
strategies will lead to the
monotonous supply among the
customers and hence the weakness
needs to be focused with immediate
action.
Opportunities
1. Focus on every retail chain to value
the segment.
2. The usage of the platform of the
social media as the tool to promote
Threats
1. The rise in the costs of the both
material and the non-material
products can affect the performance
of the business.