Structure of Business in eBay 's
Added on 2021-01-01
11 Pages3528 Words487 Views
Leadership Management
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Structure of Business
Table of ContentsINTRODUCTION ..........................................................................................................................1Question 1 ..................................................................................................................................1Question 2...................................................................................................................................3Question 3...................................................................................................................................5CONCLUSION ...............................................................................................................................8REFERENCES................................................................................................................................9.........................................................................................................................................................9
INTRODUCTION Business structure is a category of an organisation which is legally recognised in a givenjurisdiction and describes the legal status of firm. There are several types of business structurei.e. sole proprietorship, partnership, corporation and many more and each of them is differ formeach other in terms of purpose, size, scope (Aslani and Mohaghar, 2013). However, businessstructure is considered as one of the essential element in choosing structure for company beforestarting trading and different option vary in set up costs as well as in the way business runs oroperates. In present scenario of UK, there is high level of competition among companiesregarding technologies, services which impact directly on their productivity or profitabilityratio. Thus, innovative technologies and online services enable an organisation to attain highcustomer satisfaction as well as can gain competitive advantage in an effective manner.Furthermore, every business is influenced by two factors i.e. internal and external in which someare under control at the same time few are beyond management control that effective businessoperation and functions. This report is based on case study of eBay 's business growth and thechallenges faced by them. So based on eBay study, develop a new online venture and mentionits role on UK economy. Along with this, evaluate the external factors that affect online business,identify strength and weakness of legal framework. Finally, determine three business sector ofcompany and importance of HR policies on business operation. Question 1 For this report, Bit Mono is a new online entrepreneurial venture which deals into e-commerce industry and serve as a platform for online auction and shopping website whereenormous people and business buy and sell variety of goods and services worldwide. Although,online business drives to economic growth and development, yet it undergoes with variousexternal pressure which impact their business decisions as well as their operation. However, toidentify the current and emerging future trend as well as develop best strategy in order to attainhigh productivity and profitability ratio, the best element is PESTLE analysis (Clauss, 2017).This analysis is a strategic management tool which is used to identify, analyse, organise,monitor all key external factor that has direct impact on an organisation. Moreover, PESTLEanalysis enable the company to get prepare for possible threat as well allows them to acquire all
business platforms for enhancing proficiency and efficiency. Therefore, Bit Mono appliesPESTLE analysis for analysing its threat and opportunities which is described below: Political factor: It consist government policy, political stability, trade or tax policy andmany more which affect business function and its growth. Furthermore, government makesvarious regulations and measures which should be considered while establishing online businessinto marketplace. For e.g. there is high political pressure on online business Ebay, as governmentincrease trade protectionism measures like data privacy, tax issues etc. which influence itsproductivity and profitability. Thus, in this case Bit Mono maintains or keep its data very secureand safe and be very careful in providing the information to customers or clients which enablethem to attain high productivity (Cunningham, Sinclair and Schulte, 2014). Economic factor: It is related with growth rates, inflation, deflation rate, taxation, interestrate, unemployment rate etc. which impact e-commerce industry productivity. This factor isvery essential for online business as they have to deal with economic stability in order to achievetheir goal effectively. For e.g. recently UK hit by huge recession which generate fluctuation ineBay foreign currency exchange rates and it impact its proficiency. Therefore, this factor shoulddeal very carefully and creatively while opening a online business in order to enlarge its businessoperation. Social factor: This comprises social aspects, attitudes, trends, ethics etc. that influenceonline business proficiency and target market. It is directly influence the organisation decisionmaking because customers trends or requirements is dynamic in nature i.e. it keeps on changing.For e.g. Ebay undergoes with pressure as they were rising online activity for trading goods orservices and for auction which effective is sales growth. Thus, while introducing new onlinefirm, they should create attractive business function in order to attract more consumers andmerchants to their marketplace websites which add value to Bit Mono's brand image amongindustry. Technological factor: It involves innovative or updated technologies which effect thebusiness operation or function as well as its potentiality in sustain within industry for longerperiod of time. This technologies analysis effect e-commerce industry in developing a plan toscale growth as well as in ensuring cost effective production level. For e.g. increase in mobiledevice usage threatens eBay by opening the global market to more players within marketplaceand it influence its productivity. However, for new online business they should be updated with
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