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Student Assessment Submission and Declaration

   

Added on  2020-10-05

17 Pages4744 Words378 Views

STUDENT ASSESSMENT SUBMISSION AND DECLARATIONWhen submitting evidence for assessment, each student must sign a declaration confirming that the workis their own. Assessor name: Issue date: 29.11.2018Submission date:Submitted on:Programme: HNC BUSINESSUnit: 2Project number and title: Marketing EssentialsPlagiarismPlagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who break the rules, however innocently, may be penalised. It is your responsibility to ensure that you understand correct referencing practices. As a university level student, you are expected to use appropriate references throughout and keep carefully detailed notes of all your sources of materialsfor material you have used in your work, including any material downloaded from the Internet. Please consultthe relevant unit lecturer or your course tutor if you need any further advice.Student DeclarationStudent declarationI certify that the project submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that making a false declaration is a form of malpractice.Student signature: florin ilie Date:25.11.2018Page 2 of 17

Table of ContentsTask1: Written report.....................................................................................................................................................................Introduction...................................................................................................................................................................................LO1- Explanation of role of marketing of KFC and interrelating process with other functional units............................................P1: key roles and responsibilities of the marketing function of KFC..........................................................................................P2: explanation of how roles and different responsibilities of marketing can relate to the wider organizational context like KFC..................................................................................................................................................LO2 Compare ways in which organization like KFC can use elements of the marketing mix (7Ps) to achieve overall business objectives...............................................................................................................................................P3: Comparing the different ways in which different organizations along with KFC can apply the marketing mix to the marketing planning process for achieving business objectives................................................................Conclusion....................................................................................................................................................................................Task 2: presentation.....................................................................................................................................................................Introduction.................................................................................................................................................................................LO3: Develop and evaluate a basic marketing plan......................................................................................................................P4: Produce and evaluate a basic marketing plan for KFC.......................................................................................................Conclusion....................................................................................................................................................................................References ..................................................................................................................................................................................Page 3 of 17

Task1: Written reportIntroductionMarketing essential or marketing plan is one of the essentials as well as a crucial tool for thedifferent business organizations. KFC that is also known as Kentucky Fried Chicken, is anAmerican based organization. KFC has been located almost 20,000 locations globally, in the lastyear the annual revenue was £5,000,000. This current report mainly focuses on the marketingplan strategy of KFC that also included the several important roles and responsibilities of themarketing function of KFC (kfc.co.in, 2018). On the other hand, it also compares the unmatchedways of application that is also associated with marketing mix in the KFC organization in orderto gain organizational objectives and goals.LO1- Explanation of role of marketing of KFC and interrelating process withother functional unitsP1: key roles and responsibilities of the marketing function of KFCMarketing function can be described as one of the major roles of the business organization likeKFC that also helps them to identify as well as measure the source potentially successfulproducts (Chan, 2015). Being a fast food restaurant chain the marketing strategy plan of KFC isdifferent and unique. There are different key roles and responsibilities of KFC in their marketingfunction. According to Brassington and Pettitt (2012), the roles and responsibilities of KFCmainly includes marketing research, product development process, product plan, sales, finance,promotion and customer service. Furthermore, the marketing functions of KFC have the crucialrole in the business organization. In the same way, there is a very close link of KFC in betweenmarketing functions along with different organizational functions in the organization (Chan,2015).Page 4 of 17

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