The content discusses the concept of standard deviation, which is calculated by finding the square root of the sum of the squares of the deviations from the mean, divided by the number of observations. The example provided shows how to calculate the standard deviation for a given dataset. Additionally, the content touches on decision-making theory, specifically the rational model, normative theory, and decision-making models such as the 5-step procedure. It also discusses the importance of relevant data in making decisions and the use of decision matrices.