Consumer Behavior Analysis of Fair Trade Coffee
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Added on 2020-01-16
Consumer Behavior Analysis of Fair Trade Coffee
Added on 2020-01-16
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A Study Of Consumer Behavior InThe Coffee Industry: Focus OnConsumption Of Reusable CoffeeCups
LITERATURE REVIEWConsumer Behavior from many years have been the important element in making the business achieve those set of objectives which they have established over the years. In the modern day business operations it is of due importance to encounter the people and make the products which satisfy the customers most. Thus where comes consumer behavior and its traits which helps business managers in knowing whether they are in proper and right direction or not for making the consumers more fond of their product. Consumer behavior is been important because there are so many consumers and each of them perceive different things in relation to there consumption and satisfaction level(Ranfagni, Guercini and Crawford Camiciottoli, 2014). Consumer behavior has been studied from many experts and scientists to make judgments on various consumer traits that drives a consumer to buy the product and also in addition what makes the people love the product and consume the product again and again. Thus experts have suggested many elements or factors which drives a consumer to make necessary judgments on the products whether positive or negative. Making the use of cups in a coffee industry is a great move by the big coffee house of the countries which in turn will make the consumer to store that cups and also helps them in using the cups in whichever manner they want to use.As per the study of (Davis, 2013) a consumer is an individual whose needs and wants are unlimited if you fulfill one other will be knocking at your foot steps. As suggested by him, consumer is that animal who if feed-ed in a best possible manner will come to the same person again and again to get the piece of food. Thus this applies to normal world too which says that people in order to make a buying decision thinks too much and where is the consumer behavior plays its part to make that decision in favor of businesses and against of the businesses. Thus from his study it has been identified that businesses in order to make consumers move positively towards their product needs to maintain the interests of consumers into the product and to maintain the interest of coffee in the group of customers they need to make necessary amendments which in turn has now made many big companies to introduce a coffee cup which can be used after the first time us also(Mohan and Sequeira, 2016). Thus as it has been a fact thatany new thing which impresses the consumer is likely to achieve the success in the market thus ithas been great in providing the consumers with this sort of product. It is of due importance that
people in order to make different perceptions will get the things which they like. The introduction of reusable cups will make a great impact on the consumers as well as the environment as well. By using these kind of products environment will become wastage free as more wastage of resources will be minimized and thus this will make the world a better place to live.Further as it is suggested by(Fridell, 2014)that consumer behavior of people has been affected by four major factors which are: Social factors, Psychological factors, cultural factors and personal factors. Social factor are related to those factors which are caused due to the family,friends, relatives and etc. They have the influencing power to change the decision of the buyer inmany ways. If family is a middle class family then they re likely to get these coffee cups becausethe middle class families likes the things which comes free and thus the positioning of the cups important in making the customer buy the product also it is important for the businesses to find suitable audience for that. Consumer behavior has been studied from many experts and scientists to make judgments on various consumer traits that drives a consumer to buy the product and alsoin addition what makes the people love the product and consume the product again and again. In addition they have suggested that in this case it is impossible to deliver this product to the young guns because they are more concerned with the status and thus they are more of listen to their friends when in the streets and thinks of becoming superior than there friends thus that thinking will not buy the reusable products because that will make them less worthy among the group of friends(Stanton and Salnikova, 2015). Relatives also play an important part in making the customer drives towards the product thus in this case also they can play important part as they follow a word of mouth communication pattern to make the customer know about the product prevailing in the market and thus so that they can buy the product.Psychological factors are another factors which play important part in making the customer buy the product and also in delivering the value to the customers so that people can build a positive brand image towards that product. In this case it is stated that people are more of like having positive perception towards the product because her they get two things in the same amount earlier they get one thing in the same amount. Psychological factors is basically tries to develop the positive attitude of people towards the product thus this makes the people more trustworthy towards the product(Khalek and Ismail, 2015). Personal factors also drives the
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