Essay on the Importance of Culture in a Company

Study skill: Essay

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Critically evaluating suggestions made in an article...............................................................1
2. Justification of the suggestions...............................................................................................2
3. Further suggestion...................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Cultural basically affect the business working in both positive and negative way. The
report is also based upon to understand the importance of culture in a company and it is
supported through many authors as well. Report will critically evaluate the suggestion made in
article on Hofstede's cultural dimension and then justifying it as per my opinion. Further report
will make some further suggestions.
MAIN BODY
1. Critically evaluating suggestions made in an article
As per Hofstede, he identifies four different dimension of a culture that creates impact
upon the business. He also made different suggestion such as cultures that score high on
uncertainty avoidance dimension are tend to avoid some risk taking and that is why the firm
within these cultures also have more rules in their workplace so that their employees will not
deviate from their standards (Hofstede, 2010). Apart from this, Hofstede also made a suggestion
such that when a firm has a brand image then it has to adjust many environments as well. That is
why some company also focus on diversity of the employees in order to deal with customers in
different countries. The author also states that if the cultural values of the people are different
then organisational culture Is also different.
Moreover, the author suggest that the culture of an employee who working in global
business may also have different from the national culture and these values always reflect the
national culture as well. It has been analysed that the organizational values are also specific to
the mission statement that helps to guide the conduct and relationship with a stakeholder. On the
other side it has been critically evaluated by the author that the values of an organization are also
effectively made by a managers only in order to make sure that these values are highly visible
and demonstrate so that each of an employee will understand it.
Beside this, the author also suggested that the organization;s culture is further based upon
the values, norms and some behaviour. He also describe that unlike values, norms are some
behavioural expectation and it have a high degree of specificity that further requires a desirable
behaviour in a form of policies and procedure. Lastly, he also suggested that with the change in
culture, there is a need to change in communication especially in the social media so that it
creates positive impact upon the individual and organization as well (Catora, Gilly, and Graham
2011).
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2. Justification of the suggestions
According to me, I am totally agreed that organization has to adjust with many different
environment, because the company has to focus of the employees in order to deal with the
customers in variety of countries. It is so because if the company have different variety of
employees then they further explore many ideas in order to lead a business at further level of
success. For example, if the company have employees who belongs to different culture and
countries then they provide variety of ideas that ill helps to maximizes the profitability of a
business. Apart from this I also agreed with the suggestion of Hofstede that the organization
values mat not be same as the individual values. Because the top management will supported and
provide guidance in order to develop a shared understanding for expected behaviour. This will
also helps to understand the exact values of an organisation which further includes the ethical
behaviour and some social responsibilities as well.
In addition to this, I also agree with the statement of Hofstede, that when there is
continuous change in communication, such as social media and social sharing, then the company
should also change in their policies and procedure because it will directly creates impact upon an
individual and an organization as well. Further, the national culture is also important in
marketing and also helps to understand the consumer behaviour as well because it will help to
determine the culture of the company that directly reflect the business outcomes.
Moreover, on the other side I am totally disagree with the suggestion of Hofstede that the
values reflect with the national culture because the organizational values are specific to a mission
statement which further guides conduct and relationship within an organization. These values do
not explore the values of a nation such that the employees are belonged to different culture but
they do not reflect the national culture. Though they may reflect the culture but does not reflect a
culture of nation. That is why I am not agreeing with this statement.
3. Further suggestion
From the article it has been cleared that cultures plays an effective role in the business
and that is why a company should have diverse workforce in order to take a business at further
level of success. Therefore, it has been suggested that a firm should hire employees with
different cultures so that they will explore different ideas in order to lead a business for a
success. Apart from this, it s further suggested to a firm to have a top management who will lead
or provide guidance to their employees in order to make them comfortable in the working area.
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In this way, the employees who belongs to different culture will easily adjust to the workplace
and helps the manager to achieve the goals with a specified period of time.
Moreover, it has been further suggested that as national culture is quite important in
marketing for an organization and it will also help to understand consumer behaviour, therefore
the firm should develop those social media strategy as per the change in communication so that it
will help to creates positive impact upon the customers and the employees as well. This will
helps to sustain the image in market and raise the financial performance as well.
CONCLUSION
By summing up above report it has been concluded that culture plays an effective role in
every business and for this Hofstede also provide four dimension related to culture and describe
the values for a business. From the report it has been concluded critically the importance of
culture and also provide different suggestion as well.
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REFERENCES
Books and Journals
Catora, P. R., M. C. Gilly, and J. L. Graham (2011). International Marketing, 15th edition. New
York, NY: McGrawHill/Irwin.
Hofstede, G., 2010. Geert hofstede. National Cultural Dimensions.
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