Managing Strategic Resources for Stunning China Company

This article discusses the supply chain management, Porter value chain analysis, and sustainability at Stunning China Company, an online library for study material with solved assignments, essays, dissertation etc.

MANAGING STRATEGIC RESOURCES 1
Managing strategic resources
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Activity 2
Stunning China Company overview
The Stunning China Company in California deals with tourists who visit the country
of China (Stunning Tours, 2018). Stunning China facilitates the smooth and safe travel to
China of persons from all over the globe. The company conducts various activities on behalf
of the customer such as logistics and booking of accommodation. Additionally, the company
suggests the best places for the customers to visit depending on the need of the customer
since the customer varies in the purpose of visit. A part of the customers could require to visit
China for business purposes and stunning China provides the required services. The services
given to the business tourists include booking of aeroplanes, processing of passports and
visas, booking of accommodation and connections to the best people who deal with the
required nature of business (Afanasyeva, 2009).
Additionally, the company also takes care of visitors who visit for leisure and
exploration purposes (Stunning Tours, 2018). Therefore, the company provides the necessary
services such as planning the transport from the home country to China and transport to the
best tourist destinies in China accompanied by a tour guide. The company strives to meet all
the customer needs to become the number one online company for customers willing to visit
China.
Moreover, the company posts marketing videos on the website showing the great
places to visit in China (Stunning Tours, 2018). The videos include people talking about the
great diversity in China and the Chinese cultural sites that people should visit. Furthermore,
the site educates the customers about the great Chinese delicacies that the tourists should try
during the visits to China.

MANAGING STRATEGIC RESOURCES 3
Supply chain management from source to the customer
Stunning China has employed very qualified tour guides to travel with the tourists to
the destinations. The tour guides have a wide experience of the country of China, which leads
to offering the customers high-quality services. The experienced tour guides have the ability
to identify the various customer need and match with the best destinations (Brito, 2014).
The company manages the supply chain by moving information from China to the
world and transporting the customers to the Chinese tourist destinations. The movement of
information happens through the company’s website where customers get information about
China. The site also offers an opportunity for customers to ask questions through the FAQ
(Stunning Tours, 2018). The site provides a link of information from China to the rest of the
world. The customers log into the site and enter the respective details such as names,
addresses, credit card numbers and phone numbers. The details assist in locating the
customers. Furthermore, the online company transports persons from the world to China
through sea and air. The customers select the preferred mode of transport on the website.
Therefore, the company has created strategic alliances with the air and sea transport
companies to ensure that the customers get quick and safe services (Wagner, 2018).
The company takes part in the international movement of customers to visit China
(Stunning Tours, 2018). Therefore, the company selects the best transport methods that align
with the company’s strategies. The company has set strategies that aim at giving high-quality
to the customers. Additionally, the company aims at ensuring that the customers travel safely
without experiencing transport challenges such as delays and delivery to wrong destinations
(Russell R. S., 2014). The company also aims at providing security to the customers by
protecting against terror attacks during transportation.

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Porter value chain analysis for stunning china
The company has a global logistics system that consists of inbound, intra-site and
outbound transportation. The customers use all the transportations when travelling from the
home countries to China. The inbound transportation involves the movement of customers
from home countries to China (Mark Pagell, 2018). The transportation involves the use of
airplanes for the customers who choose air and ship for sea transport option. The company
processes the required documents and books airplanes or ships on the behalf of the
customers. The company books the best transport method and company to ensure security
for the customers.
Additionally, the company also manages intra-site transportation for the customers.
The intra-bound transportation occurs within China where the tourists move from one
attraction point to the next (Ishola, 2016). The company manages the transportation by using
tour companies that safely move the customers within the country and providing high-quality
services. Stunning China sets quality policies that the companies that tender to win contracts
for transporting customers should meet. The companies should have high-quality services and
have a wide knowledge of the country. Additionally, the intra-site companies should offer
tour guide services to the customers to ensure that the customers fully understand the Chinese
culture. Furthermore, the company has developed transportation networks that govern the
efficient movement of tourists between the various attraction sites. The company ensures that
the customers move in a logical manner following the network to reduce the transport costs
(Farmer, 2018).
On the other hand, the company deals in outbound logistics, which involves the
movement of employees from China to the home countries (Boag, 2018). The transport
happens after the customers visit the country and view all the attractive sites. The outbound
transportation forms part of the global logistics and involves such as planes and aeroplanes.

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The tourists inform the company about the need to fly or sail back to the home countries and
give the exact date and time. Therefore, the company pays the return tickets and prepares the
necessary documentation required to go back to the respective home countries. The company
ensures the booking of the fast plane companies that promise high-quality to the customers
and high security while on transit (Gjoko Stamenkov, 2015).
Furthermore, the global transportation involves the management of information
systems to convey messages to and from the customers. The information systems supply
chain management happens through the conveyance of information from the site to the
required destinations (Sahoo, 2018). For example, the company collects personal travel data
from the customers and conveys to the necessary bodies. Therefore, the company collects
data entered by customers about the visitation needs such as the favoured destinations, the
means of transport and the duration. After collecting the information, the company sends the
data to companies that offer the various services. Therefore, the company creates a link to
businesses of information transport between the customers and the bodies that facilitate
movement (Simon Milton, 2015).
Activities at Stunning China that achieve strategic objectives
Stunning China links the global logistics with the strategies set at the company. The
company has a goal of becoming the number one online tourism site for tourist visiting
China. Therefore, various activities performed within the supply chain should align with the
strategies set by the company. The company ensures strict adherence to the strategy.
Furthermore, the company aims at addressing the various challenges facing the global
logistics by setting up a strategy provides solutions to the issues. The global logistics face
many challenges due to the movement of customers from one country to another and the use
of more than one means of transport (Edinger, 2012). Additionally, current trends such as
insecurity also pose a challenge to the company when transporting the customers.

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Therefore, the company has developed an inventory management system that
addresses the movement of customers based on the capacity (James Manyika, 2013). The
capacity involves the means of transport such as aeroplane and sea and the availability of
professional tour guides. Therefore, the company should accommodate a number of
customers that can efficiently utilise the available capacity without pressure. The company
has developed a high technology software that matches the demand of customers with the
available supply in the country of China. The matching with supply entails the planning of
the number of customers to visit an attraction site with the available tour guides and transport
(Sieh Lee Mei Ling, 2015).
Moreover, the company has addressed the issue of quick movement of information from the
international sources to eliminate the challenges (Laudon, 2011). The company has to process
information faster to reach the customers in time before other companies. Historically, the
tourism companies relied on sending intermediaries to deliver information to the customers
around the globe, which consumed much time and caused loss information and a personal
touch with the company.
However, with the development of the internet and social media, the company has
made communications with the customers simple. The company has addressed the issue of
slow movement of information through the website and social media sites such as Facebook,
Twitter and Instagram. The quick movement of information aligns with the company strategy
of developing information chains that ensure fast communications with the customers
(Rebecca Stekelorum, 2018). Additionally, the company addresses the challenges posed by
the failure to communicate in real time with the customers. The challenges include loss of
customers to other sites, failure to meet customer expectations and delay in transporting
customers.
Sustainability at Stunning China

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Stunning China has adopted a number of concepts to have a competitive advantage
and sustainability in the online tourism market. The company has adopted an agile supply
approach that enables the company to accommodate the changes in the tourism industry
(Smet, 2018). The industry faces various changes based on the season and economic
conditions. For example, during the festive seasons, the company experiences a large number
of customers moving to visit China. Therefore, the company applies agile supply to
accommodate the rapid increase in customers. The company adjusts the capacity of transport
by outsourcing other companies to travel the excess tourists (Smet, 2018).
Additionally, the company uses the lean supply concept to avoid wastages and reduce
the costs (Wagner, 2018). The company aims at reducing the costs incurred while
transporting the customers and moving information about China to the world. Therefore, the
company has adopted plans that reduce the costs while meeting customer expectations at the
same time. The company reduces costs of communication and still achieve efficiency through
the online sources. The online sources of conveying information include the company’s
website and the social media. The company has a website that conveys all the important news
about China (Stunning Tours, 2018). The information includes such as the political
environment, the culture and the best places to visit. Therefore, the website reduces the costs
of conveying information through the historical sending of intermediaries to the countries.
On the other hand, the company reduces the transport costs through the use of linear
programming (Grunig, 2013). The linear models help the company to efficiently plan the
movement of customers from China and back to the home countries. The linear model
enables the company to address the challenge of delay in transporting customers to the tourist
attraction destinations. The model plans the routes for aeroplanes to pick the customer
depending on the country of departure. The company allocates customers to planes depending

MANAGING STRATEGIC RESOURCES 8
on the closest airport with flight flying to China. The company communicates with the flight
companies to give the company’s customers the first priority when flying to China.
Additionally, the company employs risk management tools such as the enterprise risk
management that (Juneja, 2018). The tool protects the company from risks emerging from the
supplier and customers. The suppliers to the company include the attraction sites visited by
the tourists visiting China. The company ensures that the customers do not experience a
shortage of places to visit by employing deep research to discover new places to visit.
Additionally, the company ensures that the customers continue using the site for tourism
through engaging in marketing and giving lucrative offers and discounts.

MANAGING STRATEGIC RESOURCES 9
References
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https://www.forbes.com
Farmer, J. D. (2018). Collective Awareness. Edge. Retrieved from http://edge.org/
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