Growth Sustainable Business Plan for Super Cool Company

This report elaborates on the business plan of Super Cool Company, which deals in ice cream studio and provides various types of offers such as different types of shakes and various flavors of ice cream with different varieties. It discusses the vision of the company, STP, Porter's five forces, PEST analysis, sources of funding, skills analysis, management information system, and profit and loss statements of the company.

CW1 Growth sustainable
business plan

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Business plan of Super cool company.........................................................................................3
Vision of the company.................................................................................................................4
STP ..............................................................................................................................................4
Porter's five forces.......................................................................................................................4
Pest analysis.................................................................................................................................5
Sources of funding.......................................................................................................................6
Skills analysis...............................................................................................................................6
Management information system ................................................................................................7
Profit and loss statements of the super cool company.................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Sustainable business growth is growth rate of the company which is maintained for the
maximum profit without any problems. The business growth plan is develop by the business to
achieve the objectives and goals that create the sustainability in the finance and environment.
This report will discuss the business plan of super cool company who choosing the ideas of
starting the new ice cream studio. This report will elaborate the products and services of the
business, targeted customers, company competitors, vision of the company and sources of
funding which are required for starting the business.
MAIN BODY
Business plan of Super cool company
The business plan of starting the super cool company which dealing in ice cream studio
as well as provide the various types of offers such as different types of shakes and various
flavour of the ice cream with different varieties that include the Apple pie ice cream, dark
chocolate ice cream, cotton candy ice cream, Oreo ice cream and various type's of shakes that
include the butterscotch shake, chocolate, vanilla shake, strawberry and Oreo shake, etc. The ice
cream and other variety of super cool company product is made from the best ingredients and
high standard quality that are offered to the customers (Fichter and Tiemann, 2020). The
organization will also offer the online ordering and delivering for meet out the customers
demand more effectively. The company is basically focused on the customers need and demands
which are most important for the company to run in the competitive markets as well as it focuses
on the affordability factors that are essential for the customers that they must capable to buying.
The innovative plan of the company is starting the plant based ice cream shop like a
vegan flavours that include the raspberry, green tea and caramel Oreo. It helps in attract the
customers business company show some love for the planet and it is most attractive for the
customers. The new business innovation is helps in maintain the health of customers as well as
their wealth because it will be affordable for the customers. It will also help in beat the market
competition as well as enhance the sustainability in the market (Bilan and Pimonenko, 2020).
The company will use the design right intellectual property for attractive design for the products

and it will seduce the customers for buying the super cool company products. The design of
products helps in recognize the commercial success of the business.
Vision of the company
The super cool vision of the company is focusing on the ice cream studio quality as well
as offering on the high quality services to deliver the customers for targeting and attracting the
customers. The company also focusing on the profitability of the business.
STP
It is the model which is used for creating the market communication plans as well as
helps in positioning a products of the company to targets the different customers in the
competitive market with the more effectively.
 Segmentation: The segmentation of the company will be based on the customers based
segmentation. The customers of the company will be kids and teenagers as well as adults
because the customers are preferred the ice cream in the summer and winter for their joy
and enjoyments that's why the company will segment the kids, adults and teenagers.
 Targeting: the target of the company will be affordable for the products with the high
standard quality as well as provide the finest ingredients in the products (Edwards, 2021).
The super cool company adopt the low cost strategy to make its products affordable and
attract the customers because the customers only prefer the cool items in the summers
that's why the company want to attract the customers and target the market.
 Positioning: The company innovation strategy is start the plant based ice creams so the
positioning of the company will be in competitive market is trying the ice creams with
the another shape rather than cone, it will help in attract the customers as well as
company will serve the needs of the middle class and upper middle class customers that
helps in build the brand in the competitive market.
Porter's five forces
Super cool company analysis the porters five forces for the diversification and growth of
its products.
 Competitiveness: the competition in the industry of ice creams and shake. There are
various competitive in the markets like magnum, milk train, snugburys, roskillys, etc. the

competitiveness is difficult for the company to the cost of item as well as develop the
products, products variation and their quality of products. The competition of the super
cool company is high with the another companies. The innovation of the company is
unique from the another company and that helps in target the customers rather than
another companies because customers always attract with the innovation and it is based
on the plant based which are most healthy for the customers. That's why the customers
will buy the super cool company products rather than another companies.
 Threats of new entrant: the threats of new entrant will be high for the super cool
company because the customers are more committed with the cool products such as ice
cream and shakes. The another ice cream can be come with the same brand and it will be
great threats for the company (Bruijl, 2018).
 Bargaining power of suppliers: in the ice cream industry, the power of suppliers is low,
the company need to expand their market share for the supply chains and target the
customers in the competitive market. The company will believe in the long-lasting
relations with the customers and market.
 Bargaining power of buyers: the power of buyers is high in the ice cream and shake
industry because the company will sale the different variety of products as compare to
other company. This will be risky for the company. The super cool company will be mots
devoted company in the mind and eyes of customers and purchasers (Irfan, 2019).
 Threats of substitutes: the threats of substitutes is high because the competitors
company can come up with the substitutes products which are not safe for the company
and it can decrease the sales of the company as well as it is the threats of losing the new
customers and retention customers.
Pest analysis
 Political: The UK political factors, there is enhanced in the maintenance of the healthy
and safety standards. The ice cram and shake industry are strictly regulated and
monitored in the UK.
 Economics factors: In the economy factor of UK, the ice cream products needs and
demands is considerably increased in the county United Kingdom. The purchasing
power of the ice cream products is helps in increasing the economic of the country as
well as cost effective due to the sales of economics.

 Social factors: In the socio factors, the customer's health awareness are increase in the
ice cream industry (LEYVA, 2018). The customers are health conscious for the health as
well as they want the procure ice cream.
 Technological: the technology can be adopted by the company to create the seal and
packaging systems to improve the process of ice cream and shakes wit the helps of
technology. The technology is essential for the competitive advantage.
Sources of funding
sources of funding are essential for the business organization as well as it is opportunity
for the business to develop and grow their business in the competitive market.
 Venture capital: the business can use the venture capital for the business growth as well
as their development. In the venture capital fund, the business make a return on
investment on the specific date to the investment owner of the money.
 Bank loan: the company can also take loan for implement the business plan as well as
develop the opportunity to expand their business with the borrowing loan from the bank.
The company have to refund or return the loan on the given period to the bank.
Skills analysis
Skills which are required in innovate the business plan as well as implement the innovative idea
according to business plan.
 Problems solving skills: problem solving are required in the business strategy because
occur problems is the common factor in the business so, the problem solving skill are
required in the business that will encounter the problems which are occurred in the
business.
 Project management and planning: project management skill are also required in the
business as well as managing the projects for the company such as developing the
procedures and policies for the company, effectively manage the resources that include
the money, time, staff . This skill will help in achieve the goals of the company.
 Customer service skills: the customers services are important for promoting the
products and services of the company effectiveness and efficiently. The company will
provide the best customers services or quality service which helps in develop the
marketing strategy as well as it helps in build the company brands and their reputation in

the company. The customer services will helps in generate the sales as well as marking of
the company.
 Networking: The company will expand its business with the help of networking skills
(Ahmad and Ahmad, 2019). It will help in build good relationship through the
networking as well as grow the business opportunities.
Management information system
Management information system will helps in use the various transaction data from a
transaction processing system to manage the planning and decision-making of the company. The
transaction processing system helps in generate the report to achieve the better results for the
company (Aydiner, 2019). This will helps in analysis the secure data and information of the
company in the systematics way for managers to achieve the targets and goals.
Profit and loss statements of the super cool company
The profit and loss financial statement of the company two years with the break down of
start-up costs as well as analysis the break even analysis of company no profit and no loss.

CONCLUSION
In the conclusion, the company super cool is offer the variety of ice creams ans shakers
but the business plan of the company for the growth and sustainability of the business is offer
products of plant based such as raspberry flavour, green tea, etc. this report discussed the
business plan for the company super cool such as its competition in the market, vision,
segmentation, targeting and positioning of the company.

REFERENCES
Books and journals
Ahmad, I. and Ahmad, S.B., 2019. The mediation effect of strategic planning on the relationship
between business skills and firm’s performance: Evidence from medium enterprises in
Punjab, Pakistan. Opción: Revista de Ciencias Humanas y Sociales. (24).pp.746-778.
Aydiner, A.S., and et.al., 2019. Information system capabilities and firm performance: Opening
the black box through decision-making performance and business-process
performance. International Journal of Information Management. 47. pp.168-182.
Bilan, Y.V., Pimonenko, T.V. and Starchenko, L.V., 2020. Sustainable business models for
innovation and success: Bibliometric analysis.
Bruijl, G.H.T., 2018. The relevance of Porter's five forces in today's innovative and changing
business environment. Available at SSRN 3192207.
Edwards, M.G., 2021. The growth paradox, sustainable development, and business
strategy. Business Strategy and the Environment.30(7). pp.3079-3094.
Fichter, K. and Tiemann, I., 2020. Impacts of promoting sustainable entrepreneurship in generic
business plan competitions. Journal of Cleaner Production.267. p.122076.
Fombang, M.S. and Adjasi, C.K., 2018. Access to finance and firm innovation. Journal of
financial economic policy.
Irfan, M., and et.al., 2019. Competitive assessment of Indian wind power industry: A five forces
model. Journal of Renewable and Sustainable Energy. 11(6).p.063301.
LEYVA, M., and et.al., 2018. A framework for PEST analysis based on fuzzy decision
maps. Revista espacios.39(16).
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