(PDF) Supply Chain Management : Assignment

Supply Chain Strategy and Processes

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Supply Chain Strategies implied by Apple.................................................................................1
Aligning supply chain with structure of company structure.......................................................3
Supply chain planning at Apple Inc............................................................................................4
Supply chain map of Apple Inc...................................................................................................5
Models of Supply chain..............................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
This report is based on Apple Inc company which is American multinational technology
company, headquarter of the company is in Cupertino, California, Apple company designs and
develops and sell the computer software and hardware and provide the online services. in which
I will be finding out which supply chain they are using and I will be focus in more details about
their flexibility. Supply chain management is a process which denotes flow of goods and services
in an organisation. It comprises transformation of raw material to finished products which are
ready to sell in the market (Willis, Genchev and Chen, 2016). I will be comparing with their
rivals Samsung which is the South Korean multinational company, headquarter of the company
is in Suwon, South Korea. It is the world's manufacturer of consumer electronics. Flexibility
refers to organisation's ability to adapt different scenarios as per changing business environment
whereas flexibility in the supply chain is also an ability to adapt changes and flexibility between
all the partners in the chain such as, suppliers, carriers and third-Party company.
MAIN BODY
Supply chain Management
Supply chain management includes number of activities that required to planning and controlling
the flow of goods, from transformation of raw material to final goods which is ready to distribute
in the market to final customer. Flexibility in supply chain enhances ability of business process
by enabling opportunity to enhance quality, performance, cost and time of activities. General
components of flexible SCM comprise adaptability which denotes adjustment in design of SCM
for meeting structural shifts and modifying supply chain networks and technologies. In addition,
flexibility in SCM aim at aligning of activities with the motive of managing incentives with
partners which helps the organisation in improving performance. Also, flexibility in SCM assists
the company in responding to short terms challenges.
Supply chain strategy
Supply chain management build and implement the strategy that effectively manage all the
members of supply chain which is - suppliers, manufactures, distributors and customers, for the
objective of lower the cost of production and distribution that meet the customer's need (Supply
Chain Management (SCM), 2019).
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Supply Chain Strategies implied by Apple
Apple is the world largest smartphone company, which is American multinational technological
company that designs, develop and sells consumer electronics, computer software and online
services and also produced the hardware products to customers with the help of flexible and
unique supply chain and inventory management technique in the organisation. Apple's supply
chain management is the world's best supply chain. (Ciccullo and et.al, 2018).
Apple's supply chain is the combination of science and the subject, in the science it calculates the
flexibility, advantage and disadvantage and the quantity of the goods. Supply chain of the Apple
analyse the demand of the product in the market on the basis of this production is being start
according to demand. All the functions the company are linked with each other and efficient
production of the goods is based on the effective supply chain, for this company invest on the
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Illustration 1: Score of Apple in supply chain
(Source: Apple: A Global Leader in Supply Chain Management, 2015)