Research Report on Supply Chain Management: Integration and Globalization in the Age of eBusiness

This research report examines the integration and globalization of supply chain management in the age of e-business, with a focus on the grocery retail company Magnit Group in Russia. The report analyzes best practices for supply chain integration and policies in the context of globalization, and provides recommendations for improving cost effectiveness and customer service.

Running head: SUPPLY CHAIN MANAGEMENT
Research Report on Supply Chain Management: Integration and Globalization in the Age of e-
Business
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Abstract
The research study examines the supply chain management with integration and globalization in
the age of e-business in the business unit of Magnit Group. The business is situated across
Russia. The concept of supply chain management (SCM) is being examined based on quality of
materials, evaluation of supplier, logistics and inventory and purchasing of goods and services.
The facts are recognized by concept of the supply chain management to achieve continuous flow
of goods and products are considered as crucial for effectiveness of the business. The literature
study is based on supply chain management, Sales Operating Plan, e-business and collaborative
system. SCM requires managers to address risks by taking of positive measures to make sure that
the critical areas are to be highlighted as subject of higher importance. In order to obtain
information related to selected research topic, survey questionnaires and personal interviews
were conducted with employees and managers of Magnit Group respectively. The questions
were to be addressed based on specific areas of selected topic. The subjects are tending to agree
that the company is required to address basic needs of the supply chain. Particular areas require
improvement as the suppliers are required to address aspects of product delivery as well as
quality. The communication medium is user friendly as it requires implementing such that the
members of supply chain are being integrated. The findings of this study suggest that the
company is required to focus on improvement of areas addressed to use workforce to optimum
level of the long term business profitability.
Keywords: Supply Chain Management, Sales Operating Plan, Collaborative System, Logistics
and Inventory.

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Table of Contents
Chapter 1: Introduction....................................................................................................................6
1.1 Background and problem statement......................................................................................6
1.2 Purpose and scope of study....................................................................................................7
1.3 Research aim and objectives..................................................................................................7
1.4 Research justification.............................................................................................................8
1.5 Summarization of chosen research methods..........................................................................8
1.6 Report outline........................................................................................................................8
Chapter 2: Literature Review.........................................................................................................10
2.1 Introduction.....................................................................................................................10
2.2 Supply chain management (SCM) and Enterprise Resource Planning...............................10
2.3 Sales and Operations Planning (S&OP)..............................................................................13
2.4 E-business and E-commerce in Supply Chain Management...............................................14
2.5 Collaborative system based on supply chain.......................................................................15
2.6 Conceptual model and framework for the research.............................................................18
2.7 Summary..............................................................................................................................19
Chapter 3: Research Methodology................................................................................................21
3.1 Research design/methodology.............................................................................................21
3.2 Research approach...............................................................................................................21
3.3 Target population and sampling..........................................................................................22

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3.4 Methods and procedures involved in data collection..........................................................22
3.5Methods and procedures involved in data analysis..............................................................23
3.6 Discussion of limitations of design proposed......................................................................24
Chapter 4: Presentation of analytical findings and general discussion..........................................26
4.1 Introduction..........................................................................................................................26
4.2 Quantitative data analysis....................................................................................................26
4.2.1 Cronbach's alpha using SPSS analysis.........................................................................45
4.3 Qualitative data analysis......................................................................................................49
4.4 Summary..............................................................................................................................51
Chapter 5: Conclusion and Recommendations..............................................................................52
5.1 Conclusion...........................................................................................................................52
5.2 Linking with research questions..........................................................................................52
5.3 Recommendations................................................................................................................53
5.4 Research limitations.............................................................................................................54
5.5 Implementation plan............................................................................................................54
5.6 Reflection summarizing learnings from the research report................................................54
References......................................................................................................................................56
Appendix........................................................................................................................................60
1. Survey Questionnaire.............................................................................................................60
2. Interview Questions...............................................................................................................63

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Tables of Figures
Figure 2.1: Conceptual model and framework for the research....................................................17
Figure 4.1: Gender.........................................................................................................................24
Figure 4.2: Age group....................................................................................................................24
Figure 4.3: Experience...................................................................................................................25
Figure 4.4: High quality of suppliers.............................................................................................26
Figure 4.5: Quality as criteria to select suppliers..........................................................................26
Figure 4.6: Improve product quality..............................................................................................27
Figure 4.7: Meet with customer’s requirements............................................................................28
Figure 4.8: Changing requirements...............................................................................................28
Figure 4.9: Establishment of contact with other organization.......................................................29
Figure 4.10: Assure customers to provide quality services...........................................................30
Figure 4.11: Measure and evaluate satisfaction level of customers..............................................30
Figure 4.12: Importance of relationship with the customers.........................................................31
Figure 4.13: Assure to conduct quality improvement program.....................................................32
Figure 4.14: Information exchange among organization and trading partners..............................32
Figure 4.15: Strive to reduce wastage of time in business operations...........................................33

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Figure 4.16: Streamline ordering and receiving of order..............................................................34
Figure 4.17: Customization of products........................................................................................34
Figure 4.18: Delay final product assembly activities....................................................................35
Figure 4.19: Storage of products in distribution points.................................................................36
Figure 4.20: Standardization of supply chain practices.................................................................37
Figure 4.21: Communication plus information system.................................................................37
Figure 4.22: Sourcing decisions of suppliers.................................................................................38
Figure 4.23: Solve problems with suppliers..................................................................................39
Figure 4.24: Ability to respond and accommodate period of poor manufacturing performance. .39
Figure 4.25: Accommodate period of poor delivery performance................................................40
Figure 4.26: Accommodate new product and new market............................................................41
Figure 4.27: Poor supplier performance........................................................................................41
Figure 4.28: Demand variations....................................................................................................42

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Chapter 1: Introduction
1.1 Background and problem statement
The research report is based on analyzing the integration as well as globalization of
supply chain management in age of e-business. In order to carry out the research work, the
grocery retail company in Russia is selected such as Magnit Group. In the supply chain
management, the critical components are logistics and transportation. Managing the
transportation is critical component for supply chain1. There is an increase in complexity of
supply network, globalization of business and shortening of product life cycles are forcing the
company to outline innovative supply chain strategies. The addition of supply chain is not ended
without linkage of organizational relationships among the companies. In order to make sure that
supply chain is driven by customer demand, the information integration is critical. It is a
successful way to oppose problem of demand information distortion2. The information distortion
is caused from factors like partners making use of the local information to generate demand
forecasts and pass onto upstream partners.
The materials management in the supply chain is a problem of the supply chain
management. The business is required to mobilize suppliers and customers to cooperate and
reduce unnecessary cost along with inefficiencies among them. The problem related to supply
chain can affect workings along with efficiency of the system or the supply chain as whole3. The
1Ross, David Frederick. Introduction to e-supply chain management: engaging technology to build market-winning
business partnerships. CRC Press, 2016.
2Tatoglu, Ekrem, Erkan Bayraktar, Ismail Golgeci, SC Lenny Koh, Mehmet Demirbag, and Selim Zaim. "How do
supply chain management and information systems practices influence operational performance? Evidence from
emerging country SMEs." International Journal of Logistics Research and Applications 19, no. 3 (2016): 181-199.
3Sam, Annie. "E-Business using Supply Chain Management Integration and Globalization." International Journal of
Supply Chain Management 7, no. 1 (2018): 209-211.

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problems which are experienced at one place into the supply chain provide negative impact
through the supply chain.
1.2 Purpose and scope of study
With beginning of globalization, handling of the supply chain actions is becoming
complex. Most of the companies those are managing their global processes can subcontract the
supply chain actions to the third party organizations around the world. Outsourcing will reduce
the operating cost of supply chain except they are not managed efficiently. Globalization has
altered how the manufacturers are operated and offered a chance to achieve the customers in new
markets even as at same time it uncovered the firms to better competition. Raw materials as well
as contractor relationships are directed on worldwide level.
1.3 Research aim and objectives
The aim of this research study is to evaluate and analyze outcomes of globalization on the
integration of supply chain management. It will reveal the SCM with various drivers like
inventory, transportation, information and location.
Following are the research questions for the research study such as:
1. What are best practices of supply chain integration processes and policies in the context
of globalization?
2. How can such best practices be effectively deployed to improve cost effectiveness and
customer services at Magnit retail chain?

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1.4 Research justification
The selected research topic is justified as it will examine how the selected organization is
approached implementation of e-business for proper improvement over globalization and
implementation of supply chain management. The study is justified as it will start whether the
supply chain combination is known goal for the firms to be concerned and evaluated scope of
incorporation gained throughout the project.
1.5 Summarization of chosen research methods
In this research study, chosen research methods are descriptive research design which is
included observations and description of behavior of subject to analyze selected research
questions. It provides with detailed process to summarize integration and globalization of the
supply chain management. Deductive research approach is used to analyze a practical application
of collected data. Mixed data analysis is used where both quantitative and qualitative data
analysis is selected for this study. Quantitative data analysis means SPSS analysis is conducted
to perform statistical analysis of collected data and qualitative data analysis is performed by
analyzing results obtained through observations and interviews.
1.6 Report outline
Following is the outline of the research report:
Introduction: This section provides a direction towards the research study. Details and
background of the research topic is provided so that the reader can appreciate the purpose and
aim of this study. Research justification is provided to justify the reasons behind selection of this
research topic.

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Literature review: At beginning of the research report work, literature review is done to
gain skills plus knowledge about the supply chain management in age of e-business. The
researcher can evaluate the supply chain concept in detailed way. It describes models and
approaches of supply chain management.
Research methodology: The research approach and design is summarized in this section
to gain skills about the research methods used to collect data for the study. It helps to collect data
through both primary and secondary methods. Mixed methods are used for analyzing collected
data.
Presentation of analytical findings and discussion: The researcher analyzed data
sources as it provides proper findings and outcomes related to selected research questions. The
collected data used various research techniques to analyze chosen investigation topic.
Conclusion and recommendations: This section provides overall view of selected topic.
The conclusions are based on linking the objectives with research results.

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Chapter 2: Literature Review
2.1 Introduction
The literature study is based on providing a comprehensible understanding of the best
practices of the integration of supply chain management and their policies in context of
globalization. The best practices of SCM are used to improve cost effectiveness plus
customer services at the retail sector. Rise in the global markets plus increase in virtual
companies are focused on attention of management on competition between the supply
chains. In this study, supply chain framework is used for considerate supply chain
management with highlighting impact of its incorporation and globalization.
2.2 Supply chain management (SCM) and Enterprise Resource Planning
Pedrosoet al.4 stated that SCM is broad range of the activities which are required to
manage and accomplish the flow of products from acquiring the raw materials plus production
throughout distribution to final customers. The goal of SCM in selected Grocery Retail Company
is to enhance the productivity, entire bottom line along with efficiency of the company. Peng et
al.5 argued that SCM is encompassed integrated planning as well as executing of procedures
needed to optimize flow of the materials and information. In the Enterprise Resource Planning
(ERP) environment, the SCM is not a discipline. It is part of business with various dependencies
4Pedroso, Carolina Belotti, Andrea Lago da Silva, and Wendy Lea Tate. "Sales and Operations Planning (S&OP):
insights from a multi-case study of Brazilian organizations." International Journal of Production Economics 182
(2016): 213-229.
5Peng, Jianping, Jing Quan, Guoying Zhang, and Alan J. Dubinsky. "Mediation effect of business process and
supply chain management capabilities on the impact of IT on firm performance: Evidence from Chinese
firms." International journal of information management 36, no. 1 (2016): 89-96.

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among manufacturing, sales plus purchasing of the products. ERP is an essential part of the
supply chain management6. The manufacturers are required to communicate with suppliers and
partners to get raw materials, resources at right time to convey the finished good to the
marketplace. As the operations become globalized, the integration of SCM becomes important7.
ERP solutions can streamline path for the products so that it can go from suppliers to warehouse
and final destination is store for consumers. As a result, the business can prevent from disruption
of supply chain.
Mangan, Lalwani and Lalwani8 described that there are two types of supply chain
integration. First is involved forward management of physical product flow beginning point of
suppliers to the customers. Second is entails backward management of informational flow from
customers to suppliers. Following points will analyze the role of ERP in the SCM as:
Demand and planning: The ERP system in supply chain can automatically produce
demand when there is receiving of orders. Christopher9 discussed that ERP can streamline SCM
for creating job scheduling. It can lead to the solution that the supervisors can recognize in real
time about consumption of resources10. It helps to plan time schedule for product delivery. ERP
will make sure that production polices are reliable with the demand, replacement is done at
correct time and record is also lean.
6Basu, Ron, and Nevan R. Managing global supply chains. Routledge, UK, 2016.
7Ntabe, Eric N., Luc LeBel, Alison D. Munson, and Luis-Antonio Santa-Eulalia. "A systematic literature review of
the supply chain operations reference (SCOR) model application with special attention to environmental
issues." International Journal of Production Economics 169 (2015): 310-332.
8Mangan, J., Lalwani, C. and Lalwani, C.L., 2016. Global logistics and supply chain management. John Wiley &
Sons.
9Christopher, Martin. Logistics & supply chain management. Pearson UK, 2016.
10Chang, Nicolás, Christian Oberst, and Reinhard Madlener. "Economic Policy Evaluation for the Deployment of
Alternative Energy Sources in Brazil." (2015).

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Procurement: ERP is meant for SCM offers proper way to manage procurement as well
as supply of goods and services across the supply chain. Monczkaet al.11 illustrated that from
handling mechanized and warehouse resources to administer transportation along with
implementation processes, ERP solutions take care of fundamentals of the supply chain.
Communication with the vendors, suppliers along with keep track of interaction can be
automated with use of ERP solutions12.
Production: ERP system can enable creating bill of materials (BOM) for each of items13.
After beginning of production, records for machine, labor resources are produced and updated on
real time basis. Ptak, Carol and Schragenheim14 concluded that the shipping documents are being
recorded throughout the ERP system for supply chain management.
Shipment: Wisner et al.15 stated that once the item is being shipped, ERP software can
produce invoice which is finally sent to consumers. The system can help to manage central
repository for shipments of customers to make sure that the products are delivered on time. Main
function of ERP system is to settle on packing methods moreover position criteria for quality
confirm of the packages.
11Monczka, Robert M., Robert B. Handfield, Larry C. Giunipero, and James L. Patterson. Purchasing and supply
chain management. Cengage Learning, 2015.
12Basu, Ron, and Nevan R. Managing global supply chains. Routledge, UK, 2016.
13Frésard, Laurent, Gerard Hoberg, and Gordon Phillips. "Innovation activities and the incentives for vertical
acquisitions and integration." Social Science Research Network, working paper (2015).
14Ptak, Carol A., and Eli Schragenheim. ERP: tools, techniques, and applications for integrating the supply chain.
Crc Press, 2016.
15Fredendall, Lawrence D., and Ed Hill. Basics of supply chain management. CRC Press, 2016.

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2.3 Sales and Operations Planning (S&OP)
S&OP is a process for corresponding the manufacturer’s supply with demand by having
the sales division works together with operations to generate single production plan. In the
selected retail industry, the S&OP consists of steps to be carried out in the monthly meetings
such as:
Data gathering: It collects existing forecasts, information on the key variables like
account, transaction furthermore cash on hand.
Demand planning: Hilland Lawrence16 discussed that it is the process to analyze,
forecast and influence the demand included of demand sensing and shaping.
Production planning: It assesses production along with distribution ability and
constraints.
Reconciliation: Stevens and Mark17 explained that it is involved to align demand,
production plans and made sure that they can meet with the financial needs, company’s
objectives and prepare for the recommendations.
Executive meeting: It receives final input from the S&OP team, assessment of the project
plan and approval of the final version18.
16Hill, Ed, and Lawrence D. Fredendall. "Information Technology and Supply Chain Management........... Internal
Data Integration Advanced Planning Systems ERP and the Internet." In Basics of Supply Chain Management, pp.
235-242. CRC Press, 2016.
17Stevens, Graham C., and Mark Johnson. "Integrating the supply chain… 25 years on." International Journal of
Physical Distribution & Logistics Management 46, no. 1 (2016): 19-42.
18Basu, Ron, and Nevan R. Managing global supply chains. Routledge, UK, 2016.

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S&OP is a component for business planning and long term planning process which can
collect plans for each sales department to get better on company’s financial performance and
plan. Rushton, Phil and Peter19concluded that this plan can cut down the inventory cost and boost
the capital by trying a less money into inventory. It can boost revenue as well as market share by
development of efficiency of the new products with marketing plans. Coyle et al.20 argued that it
can also lead to increase customer satisfaction in addition to benefits happen as of it like high
sales.
2.4 E-business and E-commerce in Supply Chain Management
Christopher21 defined e-business is digital enablement of the business as well as processes
in the firm involves of information system under controlling of the firm which is not included of
company’s revenue. The inventory management system of the company is not affecting revenue
straightly as its sale strategy along with its models. It comes below domain of the e-business;
therefore e-commerce is not affecting the business revenue. According to Hugos22, the e-business
system can carry e-commerce for the exterior value replacement. Jacobs23 explained that e-
business is an electronic information management system for the internal requirements of the
company. In instance, the inventory management of manufacture is necessary to recognize from
suppliers the time period to place the materials on manufacturing line.
19Rushton, Alan, Phil Croucher, and Peter Baker. The handbook of logistics and distribution management:
Understanding the supply chain. Kogan Page Publishers, 2014.
20Coyle, John J., C. John Langley, Robert A. Novack, and Brian Gibson. Supply chain management: a logistics
perspective. Nelson Education, 2016.
21Christopher, Martin. Logistics & supply chain management. Pearson UK, 2016.
22Hugos, Michael H. Essentials of supply chain management. John Wiley & Sons, 2018.
23Jacobs, F. Robert, Richard B. Chase, and Rhonda R. Lummus. Operations and supply chain management. New
York, NY: McGraw-Hill/Irwin, 2014.

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Lewis24 discussed that the inbound logistics can increase transparency in operations
throughout the internet as well as mobile devices. It keeps the customers involved in managing
the organization decisions furthermore lessening downtime by means of the resources of the
corporation to fill up the orders. It leads to increase in customer service and provides the
warehouse managers a way to handle returns. The automated inventory management system can
ensure proper stock levels and optimize slotting system25. Schonleben26 concluded that agility is
required for the e-business infrastructure software. The supply chain is bidirectional flow of the
information and products among the supplier and final customers, therefore through use of e-
commerce.
2.5 Collaborative system based on supply chain
Wang et al.27 criticized that in SCM, supply chain collaboration is defined to plan as well
as perform operations of supply chain. It delivers benefits as well as advantages to the partners.
Within the supply chain collaboration, two types are categorized as vertical and horizontal
collaboration. Wang28 illustrated that vertical collaboration is when the organization from various
levels in supply chain share responsibilities and resources to serve same end customers.
According to Monczka29, horizontal collaboration is an inter-relationship with the organization at
24Lewis, Sarah. "Qualitative inquiry and research design: Choosing among five approaches." Health promotion
practice16, no. 4 (2015): 473-475.
25Mangan, John, Chandra Lalwani, and Chandra L. Lalwani. Global logistics and supply chain management. John
Wiley & Sons, 2016.
26Schönsleben, Paul. Integral logistics management: operations and supply chain management within and across
companies. CRC Press, 2016.
27Wang, Gang, Angappa Gunasekaran, Eric WT Ngai, and Thanos Papadopoulos. "Big data analytics in logistics and
supply chain management: Certain investigations for research and applications." International Journal of
Production Economics 176 (2016): 98-110.
28Wang, Kenneth T. Research design in counseling. Nelson Education, 2015.
29Monczka, Robert M., Robert B. Handfield, Larry C. Giunipero, and James L. Patterson. Purchasing and supply
chain management. Cengage Learning, 2015.

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same level and stage in supply chain to let greater ease of work as well as collaboration towards
gaining widespread business objectives. The collaborative system can construct informed
decisions across the wide spectrum of the SCM areas.
In the supply chain environment of the organization, a collaboration system helps to
make easier supply chain movement. The retailer can collaborate with the wholesaler and
manufacturer from which they are purchasing goods. The manufacturer can collaborate with the
raw materials supplier to append value to the end customers30. The supplier of raw materials can
collaborate with transport companies to produce checks as well as cost benefits for the
industrialized consumers. Each of the agencies is involved to turn the raw materials into
products, selling and distributing them to the business customers, which will maximize cost
effectiveness of supply chain plus reliability.
Peng31 stated that efficient collaboration with partners of supply chain required that the
organization can share valuable information in real time basis. Networks of collaborators act as
addition of efforts to get exact product to accurate customers in precise market. In case of the
supply chain collaboration, information sharing guides to enhance information across the supply
chain permits to attain:
 Low inventory levels and high inventory turns
 Low transportation and warehouse cost
 Lower stock levels and shorter lead time
30Fredendall, Lawrence D., and Ed Hill. Basics of supply chain management. CRC Press, 2016.
31Peng, Jianping, Jing Quan, Guoying Zhang, and Alan J. Dubinsky. "Mediation effect of business process and
supply chain management capabilities on the impact of IT on firm performance: Evidence from Chinese
firms." International journal of information management 36, no. 1 (2016): 89-96.

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 Improvement of the customer service metrics
 Visibility towards customer demands as well as supplier performance
 Former and faster decision making
Ross32 discussed that single ERP system can allow successful and resourceful collaboration
to the level the customers are happy with. The system is flexile at each position across the globe
to recognize what is occurred in real time with easy-to-navigate dashboard. The supply chain
stage can administer amounts of existing inventory, command to examine earlier period
activities, foresee future needs and map replenishment cycles33. It can also supervise the
accounting functions, follow business productivity and work together during full procedure of
supply chain.
32Ross, David Frederick. Introduction to e-supply chain management: engaging technology to build market-winning
business partnerships. CRC Press, 2016.
33Sam, Annie. "E-Business using Supply Chain Management Integration and Globalization." International Journal
of Supply Chain Management 7, no. 1 (2018): 209-211.

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2.6 Conceptual model and framework for the research
Figure 2.1: Conceptual model and framework for the research
(Source: Created by author)
Integration of the SCM refers to the enterprise resource planning approach to SCM. The
commerce is facilitating relationships with the suppliers in addition to managing allocation as
well as transportation activities throughout use of centralized system. Supply chain integration is
management in the supply chain with use of shared management information system. Supply
chain is consisted of inputs needed to create the product with accomplish the acquisition. From
the conceptual framework of this research study, three dependent variables are materials
management, outsourcing production and change in localization of the existing products.
Material management is a supply chain functions which is included of supply chain planning as
well as execution capabilities. It is ability of business firm to plan entire requirements of
materials. Christopher34 stated that the material requirements are to be communicated to procure
34Christopher, Martin. Logistics & supply chain management. Pearson UK, 2016.
Integration of
SCM Supply chain issues
Material
management
Outsourcing
production
Change in
localization of the
existing products

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and function for the outsourcing. Lewis35 discussed that material management is a process which
can integrate flow of suppliers throughout the organization to attain high level of services. It
ensures that right materials are accessible at correct place at appropriate time in correctamount
and excellence and precise cost.
Outsourcing is a part of the production line leads to decrease in cost of production. The
production is outsourced to the company to gain competitive advantage than to create internally.
The organization outsources part of production line to the third party leads to decrease in cost of
production. Lower labor cost is a benefit of outsourcing production. The organization also
eliminates overhead cost linked with operating the manufacturing facility due to outsourcing
production36. The company is experiencing unexpected rush for exacting product and requiring
additional resources to maintain demands of the customers. The key significant problem
encountered in the supply chain occurs when there is formation about the customer’s demands as
it is distorted from the ways from end customers to initial suppliers. There is change in location
of existing products which is a key critical issue to the supply chain.
2.7 Summary
It is summarized that the business is focused on supply chain strategies for boosting
productivity, improve the quality of product and cut down the developed costs. As the business
operations are globalized, therefore SCM integration becomes a key significant requirement. The
ERP system can eliminate errors which are caused in the manual process. It makes sure that the
products are sent in time which are to be distributed on due date. The business transactions can
35Lewis, Sarah. "Qualitative inquiry and research design: Choosing among five approaches." Health promotion
practice16, no. 4 (2015): 473-475.
36Aqra, Ahmed H. "A Management Framework for Sharing-Economy Services in a Smart City." PhD diss., Faculty
of Graduate Studies and Research, University of Regina, 2016.

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face e-commerce and e-business to direct inner information of the business. The supply chain
can improve the customer services by providing right product to right place at proper time.
Adaption to the business change is important for the e-business software.

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Chapter 3: Research Methodology
3.1 Research design/methodology
The research design is systematic plan to revise the research problems. The design of
research study, research questions, independent and dependent variables and experimental
design, methods to collect data and statistical analysis plan are used. The research design is a
framework which is created to search for answers to the selected research questions37.The
selected research design for this research study is descriptive research design. It is such a
scientific method involves observation and description of behavior of subject devoid of
controlling it any means. Descriptive research design is accurate for the study as it provides with
detailed process involved in analyzing integration and globalization of supply chain management
in age of e-business38. The descriptive method used in this study is survey method. It can
describe characteristics of population and phenomenon that is studied.
3.2 Research approach
Basu and Wright39 discussed that the research approach is needed for the research study
so that the research format is followed by the researcher to carry out the study. It is applicable to
the study as it aims to provide inputs in supply chain management. There are two types of
research approaches are identified such as inductive and deductive research approach. The
manner in which the research problem is being presented guides type of research approach to be
37Mackey, Alison, and Susan M. Gass. Second language research: Methodology and design. Routledge, 2015.
38Lewis, Sarah. "Qualitative inquiry and research design: Choosing among five approaches." Health promotion
practice16, no. 4 (2015): 473-475.
39Basu, Ron, and Nevan R. Managing global supply chains. Routledge, UK, 2016.

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used. The research methods serve as parameter which is used to get possible solutions. In this
current study, the selected research topic justified deductive approach. The approach is accurate
as it can relate selected topic with theories. The researcher had also performed practical analysis
of collected data.
3.3 Target population and sampling
The target population is total group of the project individuals from which a larger sample
is being drawn. The survey method is used to describe characteristics of the target population. A
list of questions is prepared based on selected research topic. The project researcher selects
sample of the respondents from target population and manage normalized questions to perform
the survey40. The target population is employees those are working in Magnit Group.
The sample is group of people those are taken part in the research work. The selected
sample size of the research work is 70. The reliability of the data analysis is done using
Cronbach Alpha and validity of the results. Interview is also performed for three of the managers
of Magnit Group such as inventory control specialist, operation manager and store manager.
3.4 Methods and procedures involved in data collection
The aim of survey method is to illustrate existing conclusions about the respondents. It
leads to derive patterns and behaviours of the respondents. The data trends are measured over
time with the statistical abilities provided by the descriptive research. Selecting an accurate data
collection method can reduce occurrence of errors. Proper data ensures that collected data is
acceptable for the research study41. There are two types of data collection sources such as
40Glesne, Corrine. Becoming qualitative researchers: An introduction. Pearson, 2015.
41Silverman, David, ed. Qualitative research. Sage, 2016.

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primary and secondary. The primary data sources are original information among which the
research study is carried out. The selected sources are survey and interview. The secondary data
sources offer analysis on the primary sources. It uses to support the research study to persuade
audiences to accept from certain point of view42. The peer review journal articles are used to
analyze collected data.
3.5Methods and procedures involved in data analysis
Quantitative research method attempts to gather quantifiable information used for the
statistical analysis of sample population. It is such a market research tool which can allow
gathering as well as describing nature of the demographic segments. The research approach is
gathered information with high quality and it can provide deeper insight in phenomenon under
the study43. In order to analyze collected data, SPSS software is used to analyze data and run the
statistical tests. The researcher is using this software for complex statistical data analysis which
is the data output. Using this software, frequency distribution is created to determine if the data
set is normally distributed. The frequency distribution is being created in the output file.
Reliability is referred to consistency as well as stability of the measurement. Validity is
suitability of the measurements. In this study, Cronbach’s alpha is used for indicating scale of the
inner stability. It is a role of the total number of items in scale along with extent of the inter-
correlations. It measures amount of variability which is collective among the items. When the
items are tend to calculate similar thing, then it is highly related along with alpha becomes high.
When items are tend to calculate various things, then it is small correlated and alpha is low.
42Flick, Uwe. Introducing research methodology: A beginner's guide to doing a research project. Sage, 2015.
43Saunders Mark, Lewis P, and Adrian T. Research methods for business students. Prentice Hall, London, 2007.

25SUPPLY CHAIN MANAGEMENT
The methods which are used to collect qualitative research method are observations,
interview of the individuals and action research. The data are applied to gather of statistical data
for this particular research study. The statistical data is helpful to record larger amount of sample
size44. Three of the mangers are selected to conduct the interview by list of three questions.
3.6 Discussion of limitations of design proposed
The research study expands the outcomes of selected research topic which permits to
identify limitations of the study. In this study, limitation is natural and there is also restricted
scope. The research analyst has limited time to search for selected topic. Detailed analysis is not
performed as this study is cross-sectional. It leads to limitation of proposed research design. The
participants are not concerned of motivational factors like they are not motivated by the team to
work and effect findings of the study. Therefore, there is concern of reliability for the research
study.The researcher did not have in-depth experience in the primary data collection and use of
SPSS software for data analysis45. Therefore, there are chances that nature of implementation of
the data collection method is being flawed.
The research design is not systematic and the research work is carried out without having
any understanding of the research methods. It seeks of similar study and replicates the methods
mentioned in it. The research guides do not contain thorough knowledge of various methods.
They are also lack of interaction among the researchers as well as business organization.
Interaction programs are arranged among the researchers and organization on daily basis46. It is
44Ledford, Jennifer R., and David L. Gast. Single case research methodology: Applications in special education and
behavioral sciences. Routledge, 2018.
45Brinkmann, Svend. "Interview." In Encyclopedia of critical psychology, pp. 1008-1010. Springer New York, 2014.
46Saunders Mark, Lewis P, and Adrian T. Research methods for business students. Prentice Hall, London, 2007.

26SUPPLY CHAIN MANAGEMENT
highlighted what issues are researched, what data are required to perform this research and how
the research work will beneficial for this study.

27SUPPLY CHAIN MANAGEMENT
Chapter 4: Presentation of analytical findings and general discussion
4.1 Introduction
In this particular chapter, the researcher is tried to show data analysis of supply chain
management. With help of both quantitative along with qualitative data analysis, it helps to be
part of research process to raise quality of the information so that better data is to be analyzed.
Data analysis helps the researcher to implement of theoretical knowledge related to chosen
research topic in practical application. The concept of supply chain management is evaluated in
this particular chapter with help of responses provided by the participants in related to selected
organization.
4.2 Quantitative data analysis
In this section, the data was collected from the survey of 70 participants or employees
from Magnit Group those were provided their responses by giving answers to the questionnaires
based on selected research topic. The total sample size is 70 as others were not interested to fill
the survey; therefore they were discarded from being the sample of this research study.

28SUPPLY CHAIN MANAGEMENT
1. Gender
Figure 4.1: Gender
From the above figure, it is analyzed that 52.9% of the respondents are female and 47.1
of the respondents are male. Therefore, female respondents are more interested to provide their
responses.
2. Age group (years)
Figure 4.2: Age group
From the above figure, it is analyzed thatmore the respondents are from age group of 22-
25 years with 42.9%. It is found that 21.4% are age group of 26-29 years, 18.6% are above 30
years and 17.1% are 18-21 years. Therefore, the respondents participated in the study are young.

29SUPPLY CHAIN MANAGEMENT
3. Experience
Figure 4.3: Experience
From the above figure, it is analyzed that48.6% of the respondents are employed in the
company with 1 years of experience. It is found that 30% are experienced of 2 years, 15.7% are
experienced for 3 years and very little percentage is employed for more than 3 years. Therefore,
most of the respondents are employed for few years those are interested in providing responses
based on survey questionnaires.
Factor 1: Reliability
4. Your organization rely on high quality of suppliers

30SUPPLY CHAIN MANAGEMENT
Figure 4.4: High quality of suppliers
From the above figure, it is analyzed that 52.9% of the respondents are agreed that the
organization is relied on higher quality of the suppliers. 32.9% of the respondents are not agreed
and not disagreed with quality of the suppliers. Higher quality of the suppliers leads to increase
customer satisfaction and lessen returns which can add cash to the bottom line. The company is
relied on the suppliers as it can develop supplier risk. Quality of suppliers is analyzed based on
delivering final product to core enterprise.
5. Your organization consider quality as first criteria to select suppliers
Figure 4.5: Quality as criteria to select suppliers
From the above figure, it is analyzed that45.7% of the respondents are neither agree nor
disagree with the fact that the organization considered quality as first criteria to select the
suppliers. It is found that 38.6% of the respondents are agreed with the quality as first criteria of
the organization. The quality of suppliers is required to consistent and there should be on time
delivery of the products to the clients. Quality is referred to ability of the product and service to
meet with customer’s expectations.

31SUPPLY CHAIN MANAGEMENT
6. Your organization helps suppliers to improve product quality
Figure 4.6: Improve product quality
From the above figure, it is analyzed that 58.6% of the respondents are agreed that the
organization helps the suppliers to improve product quality. It is found that 30% are neutral to
the question. For the manufacturers, there should be statistical quality control which helps to
improve quality of the product. Improvement of product quality reduces exposure to the financial
and moral risks. It helps the organization to outperform their competitors based on quality.
7. Your organization meets with customer’s requirements

32SUPPLY CHAIN MANAGEMENT
Figure 4.7: Meet with customer’s requirements
From the above figure, it is analyzed that 45.7% of the respondents are agreed that the
organization meets with the customer’s requirements. It is found that 42.9% are neutral with
meeting with the customer’s requirements. The customer’s research will help to identify the
requirements of customers. The customer’s requirements are meeting with understanding the
customers and their needs. When requirements of customers are meeting, then it helps to manage
the organization effectively.
8. Your organization inform the trading partners in advance of changing requirements
Figure 4.8: Changing requirements
From the above figure, it is analyzed that54.3% of the respondents are agreed that the
organization informs the trading partners in advance of changing requirements. The trading
partner is such an organization which can conduct e-business with other organizations so that
they are informed based on the organizational changes.

33SUPPLY CHAIN MANAGEMENT
Factor 2: Assurance
9. Your organization’s supply chain establish frequent contact with other organization
Figure 4.9: Establishment of contact with other organization
From the above figure, it is analyzed that 54.3% of the respondents are agreed that the
supply chain of organization establish frequent contact with other organization. Establishment of
contact with other organization improves financial position, increases profit leverage and helps
to control and reduces the cost of supply chain.
10. Your organization has assured the customers to provide quality services

34SUPPLY CHAIN MANAGEMENT
Figure 4.10: Assure customers to provide quality services
From the above figure, it is analyzed that52.9% of the respondents are agreed that the
organization has assured the customers to provide quality services. The operations of customer
services are designed to keep the customer satisfied while delivering quality products and
services to them. The organization is responsible to deliver quality assurance to serve the
customers.
11. Your organization measure and evaluate satisfaction level of customers
Figure 4.11: Measure and evaluate satisfaction level of customers
From the above figure, it is analyzed that 44.3% of the respondents are neither agreed nor
disagree with the fact that the organization measures and evaluates satisfaction level of the
customers. After buying the product, the customer satisfaction level is measured by evaluating
the quality of product. Feedback is taken from the customers based on quality, extent satisfaction
level and reliability.

35SUPPLY CHAIN MANAGEMENT
12. Your organization evaluates importance of relationship with the customers
Figure 4.12: Importance of relationship with the customers
From the above figure, it is analyzed that50% of the respondents are agreed that the
organization evaluates importance of relationship with the customers. The employees of the
organization communicate with the customer to build trust plus improve customer satisfaction.
Regular communication with the customers across the channel is important to keep up-to-date
with the business and help to maintain strong relationship.
13. Your organization assure to conduct quality improvement program

36SUPPLY CHAIN MANAGEMENT
Figure 4.13: Assure to conduct quality improvement program
From the above figure, it is analyzed that 45.7% of the respondents agreed that the
organization assures to conduct quality improvement program. This program is conducted to
analyse performance plus efforts to improve the performance. It helps to improve in-depth
understanding of the problems in the organizational supply chain.
Factor 3: Tangibles
14. Information exchange among organization and trading partners are timely
Figure 4.14: Information exchange among organization and trading partners
From the above figure, it is analyzed that48.6% of the respondents are agreed that
information exchange among organization and trading partners are timely. Timely exchange is
based on level and quality of information sharing. Competitive advantage has direct plus positive
impact on the organizational performance.

37SUPPLY CHAIN MANAGEMENT
15. Your organization strive to reduce wastage of time in business operations
Figure 4.15: Strive to reduce wastage of time in business operations
From the above figure, it is analyzed that41.4% of the respondents are neither agree not
disagree with the fact that the organization strives to reduce wastage of time in business
operations. There is building of lean business which would reduce time, results in reduction of
lead time and total cost.
16. Your organization streamline ordering and receiving of order from the suppliers

38SUPPLY CHAIN MANAGEMENT
Figure 4.16: Streamline ordering and receiving of order
From the above figure, it is analyzed that 44.3% of the respondents are agreed that the
organization streamlines ordering and receiving of order from the suppliers. It is required that the
business will manage area of purchasing and maintained control over ordering, payment of the
suppliers and streamline the processes of procurement.
17. Your organization’s production process is arranged such that customization can carry
at distribution centers
Figure 4.17: Customization of products
From the above figure, it is analyzed that 57.1% of the respondents are agreed that the
organization’s production process is arranged such that customization can carry at distribution
centers. It leads the company to analyze supply chain. In order to reduce cost, improve the
service level, effective strategies of supply chain is accounted interactions at different supply
chain levels. The supply chain has logistics network consisted of suppliers, distribution centers
and raw materials, then inventory and finished products are flow among the facilities.

39SUPPLY CHAIN MANAGEMENT
18. Your organization delay final product assembly activities until the order of customers
are received
Figure 4.18: Delay final product assembly activities
From the above figure, it is analyzed that 51.4% of the respondents are agreed that the
organization delays final product assembly activities until the order of customers are received.
The end products until the orders of customers are received. It can cause delay in production
activities caused due to overuse capacities, labor dispute and disruptions occurred due to natural
incidents.
Factor 4: Empathy
19. Your organization’s products are stored in distribution points close to the customers in
supply chain

40SUPPLY CHAIN MANAGEMENT
Figure 4.19: Storage of products in distribution points
From the above figure, it is analyzed that 44.3% of the respondents are agreed that the
organization’s products are stored in distribution points close to the customers in supply chain.
The supply chain ensures that the customers are received right product at right time and place.
The distribution centre moves and stores the product from supplier stage to impact the cost of
supply chain plus customer experiences.
20. Supply chain members are involved in standardizing the supply chain practices

41SUPPLY CHAIN MANAGEMENT
Figure 4.20: Standardization of supply chain practices
From the above figure, it is analyzed that 48.6% of the respondents are agreed that supply
chain members are involved in standardization of supply chain practices. The manufacturers are
produced standardized production with standard supply chain practices help for better tracking,
automated ordering and receiving and improving customer experiences.
21. Your organization create compatible communication plus information system
Figure 4.21: Communication plus information system
From the above figure, it is analyzed that 51.4% of the respondents agreed that the
organization creates compatible communication plus information system. Through
communicating with the stakeholders, the organization collects kinds of data and uses it to take
decisions. The organization uses of information system to produce information and communicate
with the user to plan control and develop decisions regarding the supply chain management.

42SUPPLY CHAIN MANAGEMENT
22. Your organization participates in sourcing decisions of the suppliers
Figure 4.22: Sourcing decisions of suppliers
From the above figure, it is analyzed that 51.4% of the respondents are agreed that the
organization participates in sourcing decisions of the suppliers. In sourcing of decisions in supply
chain, the organization acquires raw materials, products and services, resources from the
suppliers to execute of supply chain operations. It is such a process to improve and re-evaluate
purchasing activities of the company. Sourcing plays a key role in cost structure and involve high
volume of purchases and develop longer term partnerships with the suppliers.
23. Your organization solves problem with the suppliers

43SUPPLY CHAIN MANAGEMENT
Figure 4.23: Solve problems with suppliers
From the above figure, it is analyzed that 61.4% of the respondents are agreed that the
organization solves problem with the suppliers. It is required to source right suppliers as poor
communication with the suppliers is a problem where is required to be overcome. Information
sharing is a success factor to manage supplier relations.
Factor 5: Responsiveness
24. Ability to respond and accommodate period of poor manufacturing performance
Figure 4.24: Ability to respond and accommodate period of poor manufacturing
performance
From the above figure, it is analyzed that 45.7% of the respondents are agreed that the
organization has ability to respond and accommodate period of poor manufacturing performance.
The organization measures the reasons behind poor manufacturing problems so that they can
evaluate poor quality of product plus outdated operations of supply chain of the organization.

44SUPPLY CHAIN MANAGEMENT
25. Ability to respond and accommodate period of poor delivery performance
Figure 4.25: Accommodate period of poor delivery performance
From the above figure, it is analyzed that 55.7% of the respondents are agreed that the
organization has ability to respond and accommodate period of poor delivery performance.
Timely delivery of products and services are required so that they can improve the quality of the
products and satisfaction level of the customers. Therefore, poor delivery performance is to be
measured based on customer deadline provided to the supplier.
26. Ability to respond and accommodate new product and new market

45SUPPLY CHAIN MANAGEMENT
Figure 4.26: Accommodate new product and new market
From the above figure, it is analyzed that 47.1% of the respondents agreed that the
organization has ability to respond and accommodate new product and new market. The
organization introduces new products in the market which can rapidly increase the supply chain
activities and achieve a competitive advantage.
27. Ability to respond and accommodate period of poor supplier performance
Figure 4.27: Poor supplier performance
From the above figure, it is analyzed that 54.3% of the respondents agreed that the
organization has ability to respond and accommodate period of poor supplier performance. When
the supplier is not provided better quality of products and services, then the organization is not
able to meet with client’s requirements. The performance of supplier is effective when there is
proper running of suppliers operations.

46SUPPLY CHAIN MANAGEMENT
28. Ability to respond and accommodate demand variations
Figure 4.28: Demand variations
From the above figure, it is analyzed that 51.4% of the respondents agreed that the
organization has ability to respond and accommodate demand variations. In the organization,
there are unexpected changes in demand. Regular variations are occurred related to supply chain
activities. Trends are long term upward as well as downward movement into demand.
4.2.1 Cronbach's alpha using SPSS analysis
Scale 1: Reliability scale
Case Processing Summary
N %
Cases Valid 70 100.0
Excludeda 0 .0
Total 70 100.0
a. Listwise deletion based on all variables in the procedure.

47SUPPLY CHAIN MANAGEMENT
Reliability Statistics
Cronbach's Alpha Cronbach's Alpha Based on
Standardized Items
N of Items
.054 .054 5
Scale 2: Assurance scale
Case Processing Summary
N %
Cases Valid 70 100.0
Excludeda 0 .0
Total 70 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha Cronbach's Alpha Based on Standardized
Items
N of Items
.287 .288 5
Scale 3: Tangibles scale
Case Processing Summary
N %
Cases Valid 70 100.0
Excludeda 0 .0

48SUPPLY CHAIN MANAGEMENT
Total 70 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha Cronbach's Alpha Based on Standardized
Items
N of Items
.178 .178 5
Scale 4: Empathy scale
Case Processing Summary
N %
Cases Valid 70 100.0
Excludeda 0 .0
Total 70 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha Cronbach's Alpha Based on Standardized
Items
N of Items
.044 .029 5

49SUPPLY CHAIN MANAGEMENT
Scale 5: Responsiveness scale
Case Processing Summary
N %
Cases Valid 70 100.0
Excludeda 0 .0
Total 70 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alphaa Cronbach's Alpha Based on
Standardized Itemsa
N of Items
-.270 -.286 5
a. The value is negative due to a negative average covariance among items. This violates
reliability model assumptions.
In this research study, Cronbach’s alpha validates reliability of the data by measuring
internal consistency is how closely related to the set of items. In all the selected scales except
responsiveness scale, the value is positive. In responsiveness scale, the value is negative means a
negative average covariance among items. A Cronbach’s alpha value is fallen below 0.7, then the
result is good.

50SUPPLY CHAIN MANAGEMENT
4.3 Qualitative data analysis
This particular section of data analysis is comprised of qualitative description of the
selected investigation topic which is stated by 4 persons of Magnit Group situated across Russia.
This section is consisted of 4 persons as the sample to get details of the supply chain
management. This qualitative study provides detailed analysis of the sub-topic help to get better
penetration of the research study. The interview is conducted among four of the persons of
Magnit Group such as Inventory Control Specialist, Assistant Manager, Operation Manager and
Store Manager based on following interview questions such as:
1. What is the main goal of supply chain management in your organization to improve the
grocery retail businesses?
Inventory Control Specialist: With an effective supply chain system, management of
inventory and coordinate with both logistics and supplier becomes easier. Inventory data is
shared to convene with faster replenishment of the supply as per demands of customers. The
goods and services are being delivered at right time and right place.
Assistant Manager: In my point of view, the goal of the supply chain elements is to send
best value to the ending customers. The retailers are close to the clients so that they can get
feedback from them. In the supply chain, the feedback is being shared with the manufacturers to
address the problems. The customers can identify the value and make quality improvements is
main goal of our organization.
Operation Manager: As per me, the most significant goal of supply chain is to get
success in the monetary value. The cost efficiency is lessened cost of inventory, negligible labor
expenses as well as lessen in logistics cost. Therefore, the supply chain of organization is to push

51SUPPLY CHAIN MANAGEMENT
the things forward. It enables to advance the sales, access the new market and improve the
product discrimination.
Store Manager: The quality is main goal of supply chain as quality goods and services
are required to be improved so that it can meet with client’s satisfaction level. Customer
satisfaction is main priority of the organization; therefore it will enhance profitability and
productivity of our organization.
2. What are the activities performed at operational level in the logistics?
Inventory Control Specialist: The main logistics activities of our organization are
picking up from the supplier, storage, warehouse and distribution to the end customers based on
their requirements.
Assistant Manager: The activities are pick up the goods from the supplier, packaging,
transportation, delivery of goods, warehousing, quality control and inventory management.
Operation Manager: In my point of view, the logistics activities are controlling the
quality of goods and services, sorting of goods, replenishment of stock, distribution of stores and
return shipment handling.
Store Manager: The main activities are picking the goods, delivery of goods; warehouse
the goods, distribution of the stores and handling the shipment.
3. What are the main supply chain challenges faced by your organization?
Inventory Control Specialist: Providing better customer services and controlling of cost
are main challenges in the supply chain.

52SUPPLY CHAIN MANAGEMENT
Assistant Manager: Maintaining a better relationship with the customers and change in
supply chain are the challenges in supply chain of our organization.
Operation Manager: Controlling the cost is one of main challenges in supply chain as
rise in energy and fuel cost, new usage of technology, increase in labor cost and rise in
commodity cost can cause rise in operating cost.
Store Manager: Change in the market such as launching of new product, global sourcing,
and availability of credit and change in customer demand can rise to issue in supply chain.
4.4 Summary
It is summarized that the supply chain management is included of activities which can
take place to take right product at right place and time. It is taken right quantity at right time
from extraction of raw materials to the customer purchase. From the survey and interview data
analysis, it is found that SCM is concerned on planning, forecasting, purchasing, assembly of
products, storage, sales, customer services and distribution of the products and services among
the customers. The professionals of SCM is achieved a sustainable competitive advantage so as
to build and deliver better products with faster and cheaper rate.

53SUPPLY CHAIN MANAGEMENT
Chapter 5: Conclusion and Recommendations
5.1 Conclusion
From the entire research study, it is concluded that supply chain management is an effort
to run the supply chains of Magnit Group in efficient way as probable. The SCM strategies are
included development of product, production, logistics as well as sourcing as it can assist to
create quality products and coordinate flow to the customers. The organization creates supply
chain as it is linked throughout physical as well as informational means. The physical element of
SCM is consisted creating, shipping and storing goods and services. Coordination of goods is
considered as informational element which allows partners of supply chain to interact with others
and control of flow of products. SCM is growing field which can link by integrated nature of
issues at effective supply chains. It can help to reduce the operational unit costs. SCM becomes
important for the companies as the manufacturers of organization can integrate entire business
operations such that it can develop competitive advantage based on timely delivery, effective
customer services and improved business performance.
5.2 Linking with research questions
With advancement of technology, supply chain integration is considered as strategic tools
for the firms to make improvement in competitiveness. The supply chain integration in and
between the organizations enhance a creation of business value. In order to implement a supply
chain concepts, it is required for the organization to integrate with the suppliers, customers and
business partners. Higher level of integration with both suppliers in addition to customers can
benefits supply chain at greater scope. An effective supply chain can provide cost effectiveness.

54SUPPLY CHAIN MANAGEMENT
The grocery retail chain such as Magnit, the products are sale at bit lower prices. In the operating
environment plus economic competition, it is required for the company to implement effective
supply chain management.
5.3 Recommendations
Following are the recommendations suggested to the business operations of Magnit
Group so that they can improve their supply chain activities such as:
Improvement of relationship with the suppliers: Magnit Group requires investigating
methods to improve and establish relations along with the value of supply chain. They should be
enhanced relations with the suppliers so that it can make a competitive advantage. It results in
better relations which is likely to include assets focused on partnerships. Sharing of information
along with assets enable in supply chain activities like just-in-time manufacturing which will
cause increase in efficiency of Magnit Group and achieve benefits to parties throughout
coordination.
Empower designated groups: The organization should focus on empowering the
designated groups of employees. Special training in addition to development initiatives should
conduct to focus on providing the respondents with tools to take proper decision making.
Electronic data interchange system: The organization should use this particular system
which can directly connect the customers with the distribution system of Magnit Group. Point-
of-sale information from the organization provides ability to generate data focused to reorder,
invoice plus shipment. This system would facilitate the customers of products, to evade having to
put the orders plus organize logistical activities. It would assist sales to continue proper product
record at provided time.

55SUPPLY CHAIN MANAGEMENT
5.4 Research limitations
The limitations of this study are that there is limited time so that the researcher was not
able to take large sample of population for performing the survey to analyze supply chain
activities of Magnit Group. There are also budget constraints as the planned budget becomes
over budgeted due to hire of more human resources and addition of other resources in the study.
5.5 Implementation plan
Following are the steps which are followed to implement of supply chain management in
the organization:
1) There are assembling of right number of persons at right time before staring of the report
work. Those are included employees for development, attaining as well as information
expertise.
2) It is crucial for examining the business operations and identification of business goals
before implementation of supply chain management in Magnit. Outlining of the business
requirements is required to map the desired outcomes of the organization.
3) It is required to identify the gaps and collaboration with the operations.
4) Reviewing the existing system and choosing right solutions for the organization.
5) There is identification and prioritization for integrating with the organizational suppliers.
5.6 Reflection summarizing learnings from the research report
From this research report, I was able to expand my knowledge on the learning objectives
by reading of various textbooks related to my course and going through my modules. In this
report, I provided with research questions which helped to know exactly what our main focus

56SUPPLY CHAIN MANAGEMENT
was about writing the report. The major learning outcome was writing argumentative which used
to oppose viewpoints of others for a situation. After writing the report, I was able to learn about
different research methods and their details usage for data collection purposes. I had learnt how
to use SPSS software for data analysis purposes. Reading of the research questions before
starting to write each chapters helped me to find critical points and summarize those to learn
about selected research topic.

57SUPPLY CHAIN MANAGEMENT
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Appendix
1. Survey Questionnaire
Topic: Supply Chain Management: Integration and Globalization in the Age of e-Business: A
Case of Magnit Retail Company
This questionnaire is designed to study the integration of SCM in Magnit Retail Company in
Russia. Your participation is much appreciated and your answers will be treated confidentially
and will be used for academic purpose only.
Section1: General Information (Please choose the most convenient answer)
G0I Gender ☐ Male ☐Female
G02 Age group (years) ☐ 18-21 ☐22-25 ☐26-29 ☐30+
G03 Experience ☐1 year ☐2 years ☐3 years ☐More than 3 years
Section 2: Supply Chain Management: Integration and Globalization in the Age of e-
Business
We would like your impressions about your acceptance of integration of supply chain
management. Choose the most suitable answer that reflects your impression knowing that SD =
Strongly Disagree, D= Disagree, N=Neutral, A=Agree and SA=Strongly Agree

62SUPPLY CHAIN MANAGEMENT
Reliability
R1 Your organization rely on high quality of suppliers SD D N A SA
R2 Your organization consider quality as first criteria to select suppliers SD D N A SA
R3 Your organization helps suppliers to improve product quality SD D N A SA
R4 Your organization meet with customer’s requirements SD D N A SA
R5
Your organization inform the trading partners in advance of changing
requirements
SD D N A SA
Assurance
A1
Your organization’s supply chain establish frequent contact with other
organization
SD D N A SA
A2 Your organization has assured the customers to provide quality services SD D N A SA
A3 Your organization measure and evaluate satisfaction level of customers SD D N A SA
A4 Your organization evaluates importance of relationship with the customers SD D N A SA
A5 Your organization assure to conduct quality improvement program SD D N A SA
Tangibles
T1 Information exchange among organization and trading partners are timely SD D N A SA
T2 Your organization strive to reduce wastage of time in business operations SD D N A SA
T3 Your organization streamline ordering and receiving of order from the suppliers SD D N A SA
T4
Your organization’s production process is arranged such that customization can
carry at distribution centers
SD D N A SA

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T5
Your organization delay final product assembly activities until the order of
customers are received
SD D N A SA
Empathy
E1
Your organization’s products are stored in distribution points close to the
customers in supply chain
SD D N A SA
E2 Supply chain members are involved in standardizing the supply chain practices SD D N A SA
E3 Your organization create compatible communication plus information system SD D N A SA
E4 Your organization participates in sourcing decisions of the suppliers SD D N A SA
E5 Your organization solves problem with the suppliers SD D N A SA
Responsiveness
R1 Ability to respond and accommodate period of poor manufacturing performance SD D N A SA
R2 Ability to respond and accommodate period of poor delivery performance SD D N A SA
R3 Ability to respond and accommodate new product and new market SD D N A SA
R4 Ability to respond and accommodate period of poor supplier performance SD D N A SA
R5 Ability to respond and accommodate demand variations SD D N A SA

64SUPPLY CHAIN MANAGEMENT
2. Interview Questions
Note: The interview is conducted among four persons of Magnit Group such as inventory control
specialist, assistant manager, operation manager and store manager.
1. What is the main goal of supply chain management in your organization to improve the
grocery retail businesses?
2. What are the activities performed at operational level in the logistics?
3. What are the main supply chain challenges faced by your organization?