Supply Chain Management: Strategy and Critical Analysis of Virgin Trains

SUPPLY CHAIN
MANAGEMENT

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Section for theoretical backgrounds of specific supply chain strategy........................................1
Critical evaluation of SWOT Analysis of Virgin Trains.............................................................3
Critical analysis of some advantages in company's strategy.......................................................5
Critical analysis of some disadvantages in company's strategy...................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Supply chain management can be defined as an effective administration related to flow
rate of items or services and stays enclosed with a procedure which may easily transform raw
materials among concluded items or service (Christopher, 2016). Aim of this report is to improve
or enhance knowledge level related to supply chain management. As it plays a crucial role in
present business world to it has become vital for firms to develop effective supply chain strategy
so that maximum benefits can be gained by company. It also consists with progressive contour of
business's supply-side activities so that consumer value along with competitive advantages can
be gained at both domestic and international market. Firm which has been chosen in present
context i.e. Virgin Trains owned by Sir Richard Branson’s Virgin Group which is formally
named as West Coast Trains Limited and it was found in year of 1997 and are having around
3,400 employees that are performing tasks in all over West Coast Main line. In order to have
deep knowledge related to supply chain management. In different sections of this report, various
components are going to be enclosed like theoretical backgrounds of specific supply chain
strategy, critical evaluation of SWOT analysis of Virgin Trains and lastly, advantages and
disadvantages of company's strategy have also been developed.
MAIN BODY
Section for theoretical backgrounds of specific supply chain strategy
In present context, it is being analysed that Virgin Trains is consists with a great number
of consumers in all over Europe and deals among London, North East England, Wales, Scotland
and West Midlands. Organisation is having a great supply management system and strategy so
that they may supply products and services enclosed with catering, marketing, facilities
management, technology and train fleet. Virgin Trains’ procurement and operations teams
primarily handle’s and manages their relationships with these suppliers. Aside from this, as of
now, Virgin Trains have chosen to reorganise its national components business under an
appropriate corporate division so that to improve adaptability and to plan for development in
today’s business market so that modern slavery related actions that has been faced by company
in the past could be reduced. Then again, it is being discovered that Virgin Trains tries to treats
their individuals with dignity along with respect. In present context, Sir Richard Branson have
decided to take over a shot and developed a strategy to reduce the mitigation against the acts
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