Supply Chain Management Theories - PDF

RANGE ROVER

Table of Contents
INTRODUCTION...........................................................................................................................3
Operation, logistic and supply chain management theories.........................................................3
Appropriate solutions of operation management.........................................................................7
Recommendation-............................................................................................................................8
CONCLUSION-..............................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Supply chain management, operation and logistic management is essential part of
business. It help to manage quality of products or services effectively which is beneficial for
increasing productivity as well as profitability (Tidd and Bessant, 2018). Supply chain
management is management of flow of facilities or goods and include all procedure that convert
raw materials into final products. Operation management also work in order to gain positive
results and increase profit margin, they help to create highest level of efficiency within company.
The present report is based on Range Rover and its operation, logistic and supply chain
management issues faced by manager within wider organizational structure. It explain, issues in
managing business relationship with supply chain and quality, appropriate management theories
and solutions of operation management. Furthermore, suggestion for solving problems with
above areas as recommendation.
Overview of company-
Range rover is automotive firm and full sized luxury sport utility vehicles from company.
It is launched by British Leyland in 1970. they experimenting with the large model than land
rover series in order to grab competitive environment and increase profitability. Range rover
produce range of luxury or top brand vehicles which attract people effectively, their design and
structure of vehicles is a tractive which garb the attention of customers and increase interest of
purchasing. Organization brand attracted controversy, specifically from those concerned with
potential negative atmosphere that impact of biggest luxury vehicles. According to supply chain
manager they faced operation, logistics and supply chain management problems which affect on
business growth and market reputation.
Operation, logistic and supply chain management theories
As per view of Govindan and et.al., (2014) Range rover is one of the most famous and
popular luxury brand, they provide range of products and has number of customers. With the
help of talented and skilled workers they can be able to offer better services and products to
peoples effectively which is beneficial for business as well as financial performance. Company
employees contribute to achieve organizational goals and objectives and performance well. Due
to some issues in logistics, supply chain management and operation management and manager
face issues which is not appropriate for company and make negative influence upon their
operational and supply chain management. Managing quality is one of the area which need to

improve within organizational structure with the help of appropriate theory. Managing quality of
products or services is very essential for business. Managing business relationships in supply
chains is another area which also improvement for further business growth within manufacturing
industry. Operation management theory like six sigma and lean management is useful and
appropriate in context of solving issues.
As discussed by Sangari and Razmi, (2015) six sigma is the methodology or technique
for improving the quality of operation management by eliminating defects or issues, saving time
and reducing cost. It is statistical based, disciplined, data driven method and continuous
improvement and development approach which help to eliminate problem in quality and enhance
quality of products effectively. It represent population standard deviation which measured of
variation in the data set gathering about the procedure. It thought of as measures of procedure
performance, with this approach being goal based on issues. Six sigma approach is based on 5
phases that help to improve quality and manage procedure producing product effectively. There
are 5 principles is used to solve organizational and operational issues like problem in managing
quality.
Define-
Operation management need to define issue before making any plan or taking action in
order to solve it. They need to define exact issue in managing quality and managing business
relationship in supply chain which is essential and primary. They must define that issues it
affected business or not and than take next step drive to solve problems. Without getting
information about issue they cannot be able to solve and manage quality efficiently as well as
build good relationship with supply chain management. production management and its team
members create plan to define reason behind issue arise in managing quality.
Measure-
This phase help to collect an incredible amount of information which is based on issue
arise in managing quality and business relationship with supply chain. Gather data is used to
solve problem or find out the best solutions. Value stream mapping is one the procedure include
in this phase which help to measure issue. It support to illustrate current position of issue and
applied to define exact extent of problem in managing quality or other. With the help of creating
step by step flow chart of procedure that require improvement, supply chain manager measure