Digital Media and Culture: Impact of Technology, Media and Everyday Life

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Digital Media and Culture

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Introduction
The communication and digital culture offers an excellent pathway and opportunity to
engage people in contemporary issues of culture, society and media in the digital era. This
pathway examines the relationships between technology, media and everyday life and reflect
the digital cultures of everyday practices. The debates are centered on: the impact of cultures
and role of communications of media in the digital age; technologies that are in the public eye
such as social media, technology and big data; research methods used in digital media
communications. The current stage of international relations is characterized by increasing
interdependence and interconnection of participants in the world community (Shields, 88).
The process of changing the world order, creating a new reality through information
technology, expanding global social, cultural, political and economic ties, the general
communication sphere, has been called globalization.
Thesis statement
The millennial media and digital media platforms reduce the barriers between casual
media engagers and professional media producers. What makes the digital media different is
its availability and speed. Much of these characteristics is due to the digital tools. The new
media or what is contemporary referred to as the digital media is interactive, networked,
hyper textual, simulated and virtual. Digital media has opened the access to communication
in the world and integrated cultures (Martin, 23). It’s not a secret to anyone that in modern
studies, the promotion of new media among guardians of a high culture is perceived with
deep skepticism or even panic. Although it is known: even in ancient times, Plato severely
criticized written texts, which later became an unshakable constant in the entire history of the
development of mankind. Recent innovations in the media today provide new, very

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significant messages against any pessimistic conclusions and attempts at cultural criticism of
the media (Frissen, 45).
Strengths and weakness
One way or another, man has always existed in the surrounding information space,
which is understood as the totality of the results of the semantic activity of mankind.
Throughout most of the story, it was local, covering a rather limited character. However, in
the twentieth century, as a result of the development and mass application of communication
technologies, the increased number of channels, sources and consumers of information, the
transformation of the information space took place, it began to include almost all of
humanity, which reached a certain level of civilizational development.
Personal computers and smartphones using the Internet have provided the opportunity
for billions of people to create, receive, store and disseminate information around the world
almost instantly. The digital revolution that has occurred in recent years has led to the
transition of the world to the information age, and has an effect comparable to the invention
of printing.
Canadian philosopher and culturologist M. McLuhan in the middle of the 20th
century introduced the concept of “electronic society”, which he defined as a society in
which, using information technology, a complete information picture is formed from
disparate pieces of information from various areas of public life. He called this phenomenon
a “global village”. It clearly shows that the media have a huge impact on human society. It is
for information technology that he secures a key role in the formation of a new public order.
Media and culture