The assignment is a survey report that focuses on two Pakistani dairy products, Haleeb milk and Olwell milk. The report starts by listing various products related to the topic, followed by an introduction to Olper's Full Cream Milk, Dairy Omung, Tea Whitner, Tarang, Cups, Sticks, Cones, Family Pack, Olper's Cream, Olper's Tarrka, and Olper's Dobala. It then proceeds to discuss the target market for Olwell milk, which is career-focused, figure-conscious, and health-conscious males and females who want to stay fit without gaining weight. The report explains how the decline of Olwell milk was caused by a TVC that did not align with the cultural values of Pakistan. Finally, it proposes strategies for improving the marketing of Pakistani dairy products, including emphasizing quality, showcasing product at eye-catching places, hiring best brand ambassadors, and conducting promotional activities.
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