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Impact of green initiatives on environmental sustainability and well-being of Australia

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Added on  2023/04/11

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This study aims to critically analyze the impact of green initiatives on environmental sustainability and well-being of Australia, with a focus on the Australian retail sector. It explores the concept of green initiatives and environmental sustainability, analyzes the factors affecting green initiatives, and evaluates the impact of different green initiatives on the environment and well-being. The study also discusses the importance of stakeholder involvement, top management support, and governmental factors in implementing green practices. The research aims to provide insights into the role of green initiatives in promoting environmental sustainability and well-being in Australia.

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Sustainability and Well-being

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Table of Contents
Table of Contents.............................................................................................................................2
1.0 Introduction...........................................................................................................................4
1.1 Rationale of the research.......................................................................................................5
2.0 Literature review........................................................................................................................5
2.1 Understanding the concept of green initiatives and environmental sustainability................5
2.2 Analyzing the factors affecting green initiatives of environmental sustainability................6
2.3 Critically evaluate the impact of different green initiatives on the environmental
sustainability and well-being of Australia...................................................................................8
3.0 Aims and objectives...................................................................................................................9
4.0 Research methodologies............................................................................................................9
4.1 Research design.....................................................................................................................9
4.2 Sampling or participants recruitment...................................................................................10
4.2.1 Role of the researcher...................................................................................................11
4.3 Data gathering methods.......................................................................................................11
4.4 Data analysis........................................................................................................................12
5.0 Research limitations.................................................................................................................12
6.0 Ethical consideration...............................................................................................................13
7.0 Timeline...................................................................................................................................13
8.0 Conclusion...............................................................................................................................14
9.0 References................................................................................................................................15
List of Table
Table 1: Expected timeline for completion of research proposal..................................................10
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Title- Impact of green initiatives on environmental sustainability and well-being of Australia- A
study on the Australian retail sector
1.0 Introduction
Green initiatives are an vital aspect for the current businesses because the environment is
getting affected by the carbon dioxide emissions which decreases environmental sustainability
(Eltayeb, Zailani & Ramayah, 2011). In this context, green practices help the organizations to
maintain a balance between environment and sustainable factors so that harnessing of resources
cannot take place in the environment. Furthermore, the current environment is dealing with the
several issues such as scarcity of natural resources, excessive gaseous environment and
imbalance in the economic growth etc. which has a direct impact on the environmental
sustainability and well-being of the humans (Eltayeb & Zailani, 2009). In this context, emphasize
has been led on the use of green practices in the business activities so that the harmful impact on
the environment may be reduced. Here, green initiatives can be in the different forms such as
green supply chain, green construction, greenery in logistics, green material etc. which supports
to maintain an equilibrium between available resources and future expectations (Sezen &
Cankaya, 2013).
Reduction in waste and optimum utilization of available resources is promoted by
manufacturing eco-friendly products, packaging of products which develops the benefits for the
firms (Boudreau, Chen & Huber, 2008). Besides this, green technology supports the
organizations to use the eco-friendly techniques so that minimal impact occurs on the
sustainability of the environment because least harmful or none objects might arise in their use.
However, there are different factors which create issues and obstacles for the organizations in the
implementation of green practices such as stakeholder’s involvement, governmental factors and
support of top management (Chin, Tat & Sulaiman, 2015). Nonetheless, the effect of factors
might be reduced by focusing on the adequate inclusion of all the factors. Here, in the current
study, different factors and varied green practices have been critically analyzed for the
achievement of the aim and purpose of the research with a study on Australian retail sectors.
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1.1 Rationale of the research
Going green is important for the organizations to attain environmental sustainability and
wellbeing by reducing the waste of material, resources, energy etc. (Darnall, Jolley & Handfield,
2008). However, businesses are suffering through the higher institutional pressure and changing
buyers’ behaviour where companies have to reshape their supply chain by considering the
expectations of these different stakeholders (Ahmed, 2018; Wallace, 2017). Although, it incurs
the colossal cost and require an extended time of management for promoting sustainability
through the SC operation. Still, companies face an issue in term of continuous hike in the CO2
emission and unethical supply chain activities (Moldan, Janoušková & Hák, 2012). This affects
the overall environmental wellbeing and competitiveness of the business. Although, effective
strategies which are cost-effective cum competitive are useful to the companies. Owing to this,
the study on the impact of green initiatives on environmental sustainability and wellbeing is
imperative whereby efforts of the business can be assessed against the specific standards.
2.0 Literature review
2.1 Understanding the concept of green initiatives and environmental sustainability
Green initiatives- According to Gültekin & Erenoğlu (2018), going green is associated
with the pursuance of those practices which helps to maintain eco-friendly environment
and further supports to take the adequate decisions for the environmental sustainability.
Additionally, green initiatives help to protect the environment sustainability by natural
resources for current and future generations. Further, Trică & Papuc (2013) asserted that
the green concept in the use of resources helps to maintain a balance between the
availability of resources and scarcity of resources so that future expectations may not
hamper. Here, green initiatives take place in different sectors such as green supply chain
and logistics management, saving of resources like energy, water, oil etc. (Chin, Tat &
Sulaiman, 2015). The main objective of the green initiatives is to offsetting of greenhouse
gases which are emitted by human activities. Furthermore, these emissions are associated
with big production projects to small steps as driving of a variety of vehicles which has
an adverse impact on environmental sustainability.
Environmental sustainability- Reduction of wastage of resources and sustainability is
ensured by using green technologies and keeping the equilibrium between environmental

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resources (Morelli, 2011). Here, sustainability takes place in three different aspects such
as social, economic and environmental sustainability. In this context, Moldan,
Janoušková & Hák (2012) stated that reduction of non-renewable resources, enhancement
in pollution and excessive use of renewable resources leads the higher rate of
environmental unsustainability which remains in a continuous form at the end of the life.
Further, Osbaldiston & Schott (2012) pointed out that a sustainable development which is
associated with sustainable economic growth is environmental sustainability.
2.2 Analyzing the factors affecting green initiatives of environmental sustainability
Stakeholders involvement- According to Lam, Chan, Poon, Chau & Chun (2010),
stakeholder's involvement is one of the critical factors which affects the green initiatives
of environmental sustainability. Here, the companies at its own basis cannot apply the
green practices in the business because it demands the stakeholder's engagement.
Additionally, the adequate implementation of green practices may not take place without
close consideration of stakeholders because these are the people who have a contribution
to the financial or another kind of resources. However, Cronin, Smith, Gleim, Ramirez &
Martinez (2011) argued that it is not required to take confirmation of all stakeholders;
only information that the company is going to initiate of green practices for
environmental sustainability. On the contrary, Marshall, Akoorie, Hamann & Sinha
(2010) mentioned that incompatibility of interests among shareholders caused conflicts
and disputes in companies. Furthermore, if partiality among creditors and stakeholders is
not beneficial for the organizations because any new step regarding company needs to
convey to all partners. Moreover, Lam et al. (2010) asserted that incorporating the
various interest of stakeholders keeps on priority basis and extreme importance remains
equal to all stakeholders for the preparation of green specifications. Similarly, Kushwaha
& Sharma (2016) notified that holistic involvement of shareholders in public planning for
green practices provides the optimum results and create motivation among participants
for further initiatives. Therefore, it reflects that stakeholder's involvement is necessary to
take the green initiatives in the firm because these people have broad participation in the
profitability. So, any action is made without the consent of stakeholders may create issues
for the company.
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Top management support- According to few studies, support of senior management is
one of the critical factors which affects the inclusion of green initiatives in the firm
(Sulaiman & Magaireah, 2014, p.102; Ahmed, 2018, p.304). Further, Chin, Tat &
Sulaiman (2015) identified that higher authorities are more responsible for the
involvement of green functioning in the organization because the higher management
understands the advantages of green functioning. However, Lian, Yen & Wang (2014)
mentioned that take a step of implementation of green practices is not cost-effective
although it demands the financial as well as human resources for the effective
implementation to reduce the cost and challenges. In this context, Sulaiman & Magaireah
(2014) asserted that green functioning involves the risks in the changing of entire of
system and optimum allocation of resources which requires the strong support of
management to overcome the obstacles meanwhile the processing of green activities.
Besides this, Ahmed (2018) notified that the involvement of green practices is a large
project which definitely requires the extensive support of top management otherwise
supremacy of activities decreases. Thus, it shows that support of top management
extensively affects the involvement procedure of green initiatives in the organization
because it demands the huge financial resources and the optimum allocation to get better
outcomes.
Governmental factors- Ahmed (2018) stated that the adoption of new technology as a
green technique on the organization gets affected by governmental policies and laws.
Additionally, government possess the different rules regarding implementation of green
functionalities because it has adequate effects on the sustainability of the environment
which is never ignored by the government. Moreover, Koontz et al. (2010) mentioned
that green initiatives support to reduce the e-waste which again helps to improve the
sustainability of the environment. However, Ng & Hassim (2018) notified that green
functioning is the procedure of implementation of new techniques in the business which
are strictly followed by the governmental policies otherwise smooth running of new
practices does not take place. Nonetheless, Koontz et al. (2010) revealed that government
investing huge amount on the green initiatives to improve the environmental and
economic sustainability which supports to reduce the restriction on green practices for the
firm. For instance, Saudi Arabia spent more than $50 billion on renewable energy
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projects to cut down the use of oil and transform to green power to meet the demand of
energy (Ng & Hassim, 2018). Hence, it indicates that governmental policies have
extensive effects on green initiatives because of government self-taking interest in green
practices for environmental sustainability. However, the organizations have to deal with
governmental policies to initiate green functioning.
2.3 Critically evaluate the impact of different green initiatives on the environmental
sustainability and well-being of Australia
Green supply chain management (GSCM)- Darnall, Jolley & Handfield (2008) stated
that eco-friendly supply chain management emphasize on the required supply of products
as well as services which has an extensive impact on the environmental sustainability.
Furthermore, it helps to reduce the wastage of the supplies during the entire process
between manufacturers and suppliers. Moreover, GSCM has a direct impact on the well-
being of environment because it focuses on the reduction of waste, optimum use of
energy and scared resources which helps to maintain a balance between available
resources so that current and potential demand meet easily. However, Ahi & Searcy
(2013) argued that management of green supply chain demands for huge financial
resources because it emphasize on the implementation of environmental based techniques
to reduce the cost of entire system. Further, Chin, Tat & Sulaiman (2015) mentioned that
GSCM helps to reduce the level of risk in the business by focusing on the reduction of
anti-environmental and unethical practices. Thus, it shows that GSCM is important for
organizations to maintain an equilibrium between resources and develops a sustainable
environment by reducing waste and energy.
Green practices in logistics and transportation- Few studies revealed that green
transportation and purchasing supports to increase the competitiveness for the
organizations through aligned with strategic objectives (Teixeira, Assumpção, Correa,
Savi & Prates, 2018, p.1002; Kumar, 2015). Moreover, Alshubiri (2017) stated that green
transportation has a contribution to the reduction of carbon dioxide discharge with
replacement of non-renewable resources and involvement of use of other fuels and
accepting the changes in transportation mediums. However, Kumar (2015) mentioned
that the use of green logistics in the organization is not easy because all are associated
with the International Organization for Standardization (ISO) and accordingly firms

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follow the guidelines for the green transactions. Furthermore, Teixeira et al. (2018)
derived that taking of accreditation from the ISO is significantly costly because the
organizations focus on the changing of the company's policies and technologies to
become greener which causes huge expenses. Further, Kumar (2015) delineated that
green practices improve the public image to use of eco-friendly procedures related to
transportation, logistics which creates a win-win position for the firm in term of
reputation. Moreover, Dey, LaGuardia & Srinivasan (2011) discovered that green
logistics helps to minimize the cost of external factors such as climate change, pollution
and noise into account. Therefore, it indicates that green logistics is supportive of
environmental sustainability which focuses on the reduction of carbon dioxide emissions.
Furthermore, eco-friendly practices create a brand image among competitors and develop
economic benefits.
3.0 Aims and objectives
Aim- To critically analyzing the impact of green initiatives on environmental sustainability and
well-being of Australia- A study of the Australian retail sector
Objectives- These are the following objectives to meet the aim of the study.
To understand the concept of green initiatives and environmental sustainability
To analyze the factors affecting green initiatives of environmental sustainability
To critically evaluate the effect of different green practices on the environmental
sustainability and well-being of Australia
To recommend the strategies for promoting environmental sustainability in Australia
4.0 Research methodologies
4.1 Research design
According to Kothari (2012), the research design is a blueprint and layout of the research
which provides the outline to the investigator about the study. Basically, explanatory,
exploratory and descriptive are the three ways of research designs which are adopted by the
researchers as per the purpose of the research. In this context, in explanatory research designs a
relationship is built between two dependent and independent variables as cause-effect
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connectivity whereas exploratory designs are based on the involvement of new aspects and
things in the research to find out the optimum outcomes (Saunders & Bezzina, 2015). On the
other hand, descriptive research design provides in-depth information related to the research to
recognize the significant factors for the research. Furthermore, descriptive research is supportive
of both qualitative and quantitative data because it is associated with an in-depth analysis of the
topic. By considering this, descriptive research will be used in the current study to find out the
extensive impact of green initiatives on the sustainability of the environment in the context of
Australia. Here, exploratory research study would not be applicable because exploratory research
design is applicable where the problem has not been clearly studied (Kothari, 2012). However,
the descriptive design is helpful to analyze the non-quantified topics and issues so that adequate
information can be derived for the study. In this regard, descriptive research design will be
appropriate for the current study because it is least time consuming which supports to observe
the phenomenon of green functionalities and effects on the wellbeing of the environment of
Australia.
4.2 Sampling or participants recruitment
Sampling is the procedure to select the individual elements from the population to
conduct the research study (Saunders & Bezzina, 2015). Additionally, sampling is used to collect
the data on the basis of selected items which contains a specific number of participants. In this
regard, two types of sampling techniques used by the investigator such as probabilistic and non-
probabilistic sampling and select the specific method as per the nature of the study (Kothari,
2012). Furthermore, in probabilistic sampling, each variable has an equal opportunity to get
selected for the study whereas all the components do not get the equal weightage to be selected
in non-probabilistic sampling. Moreover, a probabilistic sampling includes the simple random,
cluster, stratified and multi-stage sampling to collect the data; however, purposive, convenience,
quota, snowball sampling etc. lies under the non-probabilistic sampling techniques. Here,
purposive sampling (Non-probabilistic sampling) will be used to collect the data in the current
study since the participants are managers of retail sectors. The rationale behind the selection of
managers as participants is their knowledge and experience towards the green functioning and
effects on the well-being of the environment. Owing to this, 10 managers of 10 retail
organizations will be selected for the data collection by using the questionnaire method.
Moreover, non-probabilistic sampling is depending on the convenience of the researcher and the
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requirements of the study. Thus, the study has a purpose to evaluate the impact of green practices
or initiatives on environmental sustainability at Australia, accordingly, the purposive sampling
will be suitable.
4.2.1 Role of the researcher
The duty of the investigator is very important for the conduction of the study because
without investigator a study will not be carried put in an effective manner and required
information might be missed. Here, in the current study, researcher plays a critical role because
the researcher is the only person who describes the questionnaire to the respondents so that it
would become easy for the participants to provide the answers of all the questions which are
stated in the list. Furthermore, the researcher decides to whom data will be collected and how the
questionnaire would be sent to respondents so that positive and quick feedback can get from the
participants.
4.3 Data gathering methods
According to Saunders & Bezzina (2015), data collection is the procedure to gather the
data from the respondents by using the different data collection methods. Generally, two types of
data collections methods used by the investigator including primary and secondary sources. In
this context, primary sources include the interview, questionnaire, survey, observation etc. which
are used to collect the data first time for the study as well as creates a base of fresh data.
However, secondary data are those which are already collected by the other investigators for
completion of their study and it includes literature review, case study, journals, books, web
sources, annual reports and another kind of published data etc. (Kothari, 2012). Here, in the
current study, primary data will be gathered from managers by constructing a systematic
questionnaire because the questionnaire is a convenient approach and require the least time to
prepare. At this juncture, the questionnaire will be framed in an easy to understand language so
that respondents can provide a quick and appropriate response for the same. However, other
primary methods will not be suitable because they demand for an extensive time and direct
contact with respondents which is not applicable for the current research. Besides this, secondary
data will also be deriving to enhance knowledge and current status about the green functioning
and practices and impact on sustainability by referring to the different past and present literature.
In this manner, both sources will be used by the researcher for the current study to gather the

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primary and secondary data to achieve the adequate results of the study. Hence, the use of both
techniques will be justifiable for the study.
4.4 Data analysis
According to Kothari (2012), the gathered data are analyzed by the data analysis
approach in the light of study to attain the specific aim of the research. Basically, there are two
types of data analysis methods like qualitative and quantitative which is depend on the
appropriate use of the research tools on the basis of the nature of the study. In this context, the
qualitative study depends on the thematic analysis of the gathered data to get wide information
about the research by considering the aim and objectives. However, the quantitative analysis
includes the use of different types of statistical tools and test such as t-test, ANNOVA, chi-
square, correlation, regression, time series etc. to find out the exact data with minimal variations.
However, quantitative analysis demands for the extra time and experienced people to measure
the data then only factual information derives. Here, in the current study, qualitative data
analysis method will be used to analyze the collected data because the analysis provides in-depth
knowledge about the relationship between green initiatives and environmental sustainability.
Moreover, quantitative data analysis would not be applicable for the current study because the
researcher will take the sample of different retail sectors which will be based on the experience
and knowledge; hence, application of tools is not suitable for the current study. By considering
the significance of qualitative data analysis, the qualitative investigation will be used for the
current study by preparing the appropriate themes and frequency tables, as well as geographical
presentation of the collected data, would be effective in deriving the relevant outcomes. For this
purpose, different themes will be prepared by considering the purpose of the study to achieve the
purpose. Besides this, the themes will be prepared by considering both primary and secondary
data to extract the optimum results and attain the objectives of the study in an effectual manner.
5.0 Research limitations
The research faces many issues at the time of conduction of research because most of the
researchers does not provide the related information for the study. Here, lack of time is the
crucial factor for the researcher which reduces the scope of the study. Nonetheless, the researcher
does not a constraint to this problem of time factor because the investigator will use the
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questionnaire methods to gather the data which demands for the least time to fill the
questionnaire. On the other hand, many sites do not give them access to surf as well as collect the
secondary data and ask for the login which is not in the hand of the researcher so that most of the
important information might be a loss. Hence, the researcher uses different approaches to get the
relevant secondary data which leads to excessive time and resources.
6.0 Ethical consideration
Ethical consideration provides the authenticity of the collected data that each aspect of
the research might be based on the ethical rules. It clarifies that data may not be directly copied
from the relevant sources (Miller, Birch, Mauthner & Jessop, 2012). In this context, primary data
might be gathered by questionnaire technique in the recent study; nonetheless, there may be lot
of possibilities that participants do not give the adequate information and keep the information
secret. In this case, the data related to participants will be kept private and none may be
disclosing to anyone. Besides this, all the important and relevant information will be cited
references for the authenticity of the study.
7.0 Timeline
The proposed research will be completed within 3 months and for that activities will be
conducted in a structured manner to attain the optimum results. Hence, the timeline will be as
follows-
Table 1: Expected timeline for completion of research proposal
Weeks/Activities 1 2 3 4 5 6 7 8 9 10 11 12
Formulation of
the research aim
and objectives
Preparing the
research
proposal
Drafting the
introduction
Planning for
data gathering
Gathering of
secondary data
Collection of
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primary data
Analyzing the
data
Preparing
conclusion and
final submission
8.0 Conclusion
It is expected from the study that green initiatives of the business will have positive
impact on the environment. However, businesses require to incur additional cost for meeting
their obligations related to the environment but it determine their long-term growth with the
increased rate of return. It can also be concluded that Australian retail sector ensures
sustainability with the active efforts to promote the wellbeing and shaping their supply chain in
the same direction. It is also expected from the study that green initiatives will need continuous
updation whereby businesses can obtain the competitive edge by considering the issues related to
society, economy and environment.

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9.0 References
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