Sustainable Environmental Marketing

Sustainable Environmental Marketing 1
Sustainable Environmental Marketing
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Sustainable Environmental Marketing 2
Sustainable Environmental Marketing
Plastic is becoming a worldwide pandemic, especially for communities living near oceans
and seas. In the Asia Pacific region alone there are more than 4000 islands accommodation
around 370 million people and these islands lack elaborate waste management systems. Plastic
waste has become a top environmental concern among environmentalists, policymakers, and
other stakeholders. Plastic waste mismanagement is against the concept of sustainable
development which aims at the exploration of natural resources in such a way that it does not
deprive future generations the chance to enjoy the same benefits. There are many government
and non-governmental organizations that have come out to push for sustainable development
both locally and a planetary level, (Charles, Schmidheiny and Watts, 2017). Environmental
sustainability is a complex concept that involves the formulation and correct implementation of
policies and strategies that regulate a wide range of activities in the world such as business and
industrialization. A lot of the waste materials and used products such as plastic bottle
eventually end up in the sea and oceans. This can be observed by just walking along the
beaches and a lot of plastic waste can be seen in most of the beaches. Can you imagine the
tones of plastic lying on the ocean floor? I bet it is absolutely high. This essay is about Plastic
Collective Australia and how it contributes to sustainability through plastic waste management
programs.
The plastic collective is one of the organizations that are in the forefront to protect the
sea from the plastic waste disposed off by humans. The Plastic Collective was founded in 2016
by Louise Hardman who is a chemistry teacher and a zoologist. Louise Hardman observed a
small green turtle chocked to death after it ate pieces of plastics that were hidden among in the

Sustainable Environmental Marketing 3
seagrass and this incident ignited her purpose to stop plastic from entering the sea. She
became more concerned in finding the value of plastic even after it had finished its intended
purpose. For instance, once a beverage has been consumed does not make the plastic bottled
used for packaging the beverage does not become useless or just a waste as it is considered.
She became more attached to remote and islands community and helped them to use plastic
waste for income purposes by providing them with a simple machine that remolds plastics
waste into useful and practical items. She also educates people on several plastic related
issues such as the reduction of single-use plastic through Plastic Neutral workshops that she
runs.
Louise Hardman lives in a small village of Woolgoolga, Nth NSW in Australia. She
developed an educational program on plastic waste management and a mobile recycling
machine that can transform plastic waste into useful items. As she created the Plastic Collective
business she initiated ‘Know your Plastics' seminars that aimed at educating the community on
how to transform and add value to plastic waste. The mission of Plastic Collective is
empowering communities to transform plastic waste. The Plastic Collective wants to achieve
sustainability in plastic use based on three fundamental pillars. The first pillar is to empower
the community with knowledge on plastic use and transformation to help them make informed
decisions in plastic use and transformation of plastic waste, (Aldrich and Meyer, 2015). The
second pillar is to innovate new designs and reliable tools that promote environmental
sustainability and development. The third pillar is to create reliable and practical tools the likes
of the Shruder machine to help in the process of transforming plastic waste into more valuable
items.