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Swot Analysis of BMW Company

   

Added on  2021-02-20

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SWOT ANALYSE OFBMW COMPANY

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1SWOT analysis of BMW............................................................................................................1CONCLUSION................................................................................................................................2REFERENCES................................................................................................................................3

INTRODUCTIONBMW is a world-famous company in the automotive industry. It is a Germanmultinational company which was founded in the year 1916, the operation of the company thenwas producing the engine of the aircraft. Headquarter of the BMW is Munich Germany. Thebrands of the company is BMW, Rolls-Royce and Mini. The net income of the company isaround 7.20 billions euro with the employees of the organization as around 135000 as of2018(Bassot, 2017).MAIN BODYSWOT analysis of BMWThe SWOT analysis is a study in particular which is conducted in order to identify whatare the strengths and weaknesses of the company which are the internal factors of the company.The SWOT analysis undertake the external factors such as Opportunity and Threat. Here theSWOT analysis of BMW is taken which is mentioned below:StrengthIt is an internal factor in which the BMW key factor which make the company famous orbetter than the competition is considered. Here the factor which is taken is the company's brandwhich is with a strong money value, that is the reason that there is almost no advertisement forthe company(Savitch, 2017). The value of the brand is about 40 USD billion dollars. This is thereason BMW grabs customers all over the world and in UK and EU the brand is as much popularas Maruti Suzuki in India. With brand as a strength fo the company it can easily drive the otherproducts to especially brand loyalists.WeaknessesWeaknesses is also an internal factor of the BMW in which the weaknesses is taken asselection made by the company which is small and also market which is compressed. Under thename of BMW there are three names such as Rolls-Royce, Mini and BMW itself. So the 90% ofthe selling of the company is from BMW and rest are just a scratch. So the weakness of thecompany is it just focused on the luxurious item and did not focus on the middle class and lowerincome section. For the lower and middle class section the company is having almost nothing tooffer(Douglas And et.al., 2015). The another weakness of the company is its debt which was al-time high in the year 2015.Opportunity1

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