SWOT Analysis Assignment | PESTEL Analysis

PEST
Political- Unilever have followed regulatory restriction and guideline
pronounced by the European commission and the food and drug
administration.
Economical Economic condition of the country like inflation, recession, interest
rate etc affect Unilever products pricing strategies
Social At the time of delivering product and services to customers, company
have to analyse taste, preferences, culture, region, background of the
customers within country.
Technological With help of this factor, corporation can implement several changes
within the quality of product and services. This factor helps to
company in improving quality of services and items. The company
emphasizes developing its digital marketing and selling methods.

5 Force analysis
Threats from rivalry High
Bargaining power of
customers
Low
Bargaining power of the
suppliers
Low
Threat of substitutes High
Threat of new entrants Low

SWOT analysis
Strength High operation as it operates in nearly 190
countries.
Weakness Changing taste and preferences of customer
regarding product ad services.
Opportunity One retail outlet in the competitive business
environment
Threats The ongoing global economic crisis