SWOT Analysis of Burger King

The assignment details a comprehensive SWOT analysis of Burger King, covering its strengths such as global market operations, food quality, and high level of customer satisfaction. It also identifies weaknesses like high calorie food and high attrition rates among employees. Opportunities include expanding into new markets and improving brand image. Threats to the company include changing consumer behavior towards healthy food options and fluctuations in currency. The assignment aims to help students understand the competitive environment of the food and beverage industry and make informed decisions for businesses.

SWOT ANALYSIS OF
BURGER KING

SWOT Analysis is combination of strengths, weaknesses, opportunities and threats. It is a
detailed analysis of internal and external factors which helps the businesses to operate efficiently
and to overcome the risks and challenges. Burger King is 2nd largest food hamburger chain in the
world as they do not compromise on quality. They are present at more than 15000 locations in more
than 100 countries like UK, US, China and India. This essay covers the detailed SWOT analysis of
Burger King which provides an insight of how the company can attain the competitive advantage
across the world and how they can overcome from several external factors.
SWOT analysis identifies the strengths, weaknesses, opportunities and threats which is most
important to the company. Burger King is one of the competing brands in foods and beverages
sector (Banu and et. al., 2018). It is expected that Burger King will remain one of the major players
in the market. As a food and beverages business, Burger King uses its strengths to have a
competitive advantages against the business giants like McDonald's. Also, company must take into
consideration the risks and threats linked to them from their competitors to overcome from those
risks.
The following are the strengths of Burger King. Firstly, Global Market Operations which
indicates Burger King is known as second largest fast food industry across the world. It has its
operations in more than 100 countries like UK and US (Davis and et. al., 2018). The BK
abbreviation for Burger King is known by many people (Swot analysis, 2019). Secondly, Food
Quality of Burger King. They focused their direction on using a fresh vegetable for their products.
No preservatives or additives is used in their patties. In UK, 100% British and Irish beef is being
offered to their customers. Lastly, High Level of Satisfaction for Burger King is their key strength.
BK has able to attain a high level of customer satisfaction as they had a good taste and unique
product offerings and also they provide toys specially for kids which make Burger King kids
friendly (Hendarto and et. al., 2018).
The main Weaknesses of Burger King is their High Calorie Food, which means they have
not been able to deliver healthy and low calorie food to their potential customers. Some people are
against the unhealthy food which bring down the sale for Burger King. High Attrition Rate in
Workforce of Burger King than other competitors are also a weakness of Burger King. They have
to spent higher on training and development of its employees and also, the Customer Loyalty as
Food and Beverages sector is extremely competitive. The switching cost is very low (Kreutzer,
2019). It is easy for the customers to switch from one brand to another. Hence, it is necessary for all
the restaurants to make their customers highly satisfied. Burger King has less customer loyalty in
comparison to other brands.
The several Opportunities for Burger King can be Home delivery with Applications which

means Burger King can boost their sales by expanding the option of home delivery with additional
discounts because customers do not want to drive over for food or to wait in line to get the food
(Lisfiansyah, 2018). Burger King has the opportunity to increase its product mix by adding new
product lines to attract more potential customers. The brand can come up with healthy menus with
new flavour additives which is low in fat can attract more health conscious customers. Burger King
already has its operations in various parts of world like UK, China and India. The expansion in
developing markets will be a good opportunity as developed markets are in maturing stage.
Therefore, targeting new market will be beneficial (Burger King SWOT Analysis &
Recommendations, 2017).
` Threats for Burger King can be the Changing Behaviour of customers as Burger King's
products are criticized as unhealthy (Rüth and Netzer, 2016). The various awareness programmes
have made people aware of healthy and unhealthy food which is affecting drastically a food
industry as a whole (Burger King SWOT Analysis, Competitors & USP, 2017). Fluctuations in
currency is also a major threat as Burger King has its dealings in numerous countries which has
volatile the political environment across the world.
It has been concluded that Food and Beverages sector is highly competitive which demands
rapid development which may even lead to fast obsolescence. Burger King should keep in mind all
the internal and external strategic factors which will helps them in making a good decision for the
business. BK should focus on above mentioned strengths to gain competitive advantages and
opportunities to capture more countries. The weaknesses and threats for Burger King will aware
them of their competitors and which provides them the ways of overcoming those challenges and
risks to sustain in the competitive environment.

REFERENCES
Books and Journals
Banu, N.T. and et. al. 2018. Freddy’s coffee shop: Expanding the coffee business in Bangladesh.
SAGE Publications: SAGE Business Cases Originals.
Davis, B. and et. al. 2018. Food and beverage management. Routledge.
Hendarto, K.A. and et. al. 2018. Analyzing consumer participation in boycott movement using the
analytical hierarchy process: Indonesia context. Journal of Islamic Marketing. 9(4).
pp.698-726.
Kreutzer, R.T., 2019. Tools for the Strategic Analysis. In Toolbox for Marketing and Management
(pp. 89-142). Springer, Cham.
Lisfiansyah, A., 2018. Analysis on the Competitive Strategy of Burger Shot in Malang and
Surabaya Market. Jurnal Ilmiah Mahasiswa FEB, 6(2).
Rüth, R. and Netzer, T., 2016. Successful cooperative marketing: Leveraging a powerful and
diverse marketing tool. The Marketing Review, 16(4). pp.405-418.
Online
Swot analysis. 2019. [Online] Available through<https://www.marketing91.com/swot-analysis-of-
burger-king/>
Burger King SWOT Analysis & Recommendations. 2017. [Online] Available through
<http://panmore.com/burger-king-swot-analysis-recommendations>
Burger King SWOT Analysis, Competitors & USP. 2017. [Online] Available through
<https://www.mbaskool.com/brandguide/food-and-beverages/590-burger-king.html>