SWOT Analysis of Marriott Corporation
Added on 2023-01-17
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Running head: SWOT ANALYSIS OF MARRIOTT CORPORATION
SWOT analysis of Marriott Corporation
Name of the Student
Name of the University
Author Note
SWOT analysis of Marriott Corporation
Name of the Student
Name of the University
Author Note
1SWOT ANALYSIS OF MARRIOTT CORPORATION
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Strengths.............................................................................................................................3
Weakness............................................................................................................................4
Opportunities......................................................................................................................4
Threats................................................................................................................................5
Strength, weakness and opportunity (customer trends):........................................................5
Virtual companions............................................................................................................6
Breaking bricks and mortar................................................................................................6
Magic point of sale.............................................................................................................6
New workforce...................................................................................................................6
Strength, weakness and opportunity (ethics):........................................................................7
Trademarks and Copyrights...............................................................................................7
Dishonesty..........................................................................................................................7
Marketing to children.........................................................................................................7
Controversial Branding......................................................................................................8
Strength and weaknesses (Affect):.........................................................................................8
Core competencies.....................................................................................................................9
Conclusion..................................................................................................................................9
Reference..................................................................................................................................11
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Strengths.............................................................................................................................3
Weakness............................................................................................................................4
Opportunities......................................................................................................................4
Threats................................................................................................................................5
Strength, weakness and opportunity (customer trends):........................................................5
Virtual companions............................................................................................................6
Breaking bricks and mortar................................................................................................6
Magic point of sale.............................................................................................................6
New workforce...................................................................................................................6
Strength, weakness and opportunity (ethics):........................................................................7
Trademarks and Copyrights...............................................................................................7
Dishonesty..........................................................................................................................7
Marketing to children.........................................................................................................7
Controversial Branding......................................................................................................8
Strength and weaknesses (Affect):.........................................................................................8
Core competencies.....................................................................................................................9
Conclusion..................................................................................................................................9
Reference..................................................................................................................................11
2SWOT ANALYSIS OF MARRIOTT CORPORATION
Introduction
Marriott Corporation is a premium brand of hospitality and hotel chain of USA. The
company has a number of seven and five star rated hotels all over the world. J. Willard
Marriott in Washington DC established the chain of hotels in 1927. They have established
6000 properties in more than 122 countries. They own 1.2 million rooms and plans to expand
it more by 1, 95,000. Marriott right from the beginning has been in the Fortune 100 list. The
Marriott Group got the Ritz Carlton in the year 1995. Today, they own 81 hotels under their
brand. The company has various strengths that have made them one of the market leaders.
Discussion
Strengths
Operational norms: The biggest strength of the company is that they strictly adhere to
the operational norms. The top-level management has designed the code of conduct
and every employee is bound to follow it. Many of these policies revolve around
resourcefulness.
Performance: Marriott is expert in penetrating into the new markets and becoming
successful in every aspect. The expansion of the company has helped them to build
new stream of revenue and in turn diversify the risk of economic cycle in those
markets where they are operating.
Reliable suppliers: Marriott has very reliable suppliers of the raw ingredients, which
enables the organization to overcome the supply chain bottlenecks.
Cash flow: The organization has very strong flow of cash that provides resources to
the company for expanding into new projects (Cavusgil et al., 2014).
Introduction
Marriott Corporation is a premium brand of hospitality and hotel chain of USA. The
company has a number of seven and five star rated hotels all over the world. J. Willard
Marriott in Washington DC established the chain of hotels in 1927. They have established
6000 properties in more than 122 countries. They own 1.2 million rooms and plans to expand
it more by 1, 95,000. Marriott right from the beginning has been in the Fortune 100 list. The
Marriott Group got the Ritz Carlton in the year 1995. Today, they own 81 hotels under their
brand. The company has various strengths that have made them one of the market leaders.
Discussion
Strengths
Operational norms: The biggest strength of the company is that they strictly adhere to
the operational norms. The top-level management has designed the code of conduct
and every employee is bound to follow it. Many of these policies revolve around
resourcefulness.
Performance: Marriott is expert in penetrating into the new markets and becoming
successful in every aspect. The expansion of the company has helped them to build
new stream of revenue and in turn diversify the risk of economic cycle in those
markets where they are operating.
Reliable suppliers: Marriott has very reliable suppliers of the raw ingredients, which
enables the organization to overcome the supply chain bottlenecks.
Cash flow: The organization has very strong flow of cash that provides resources to
the company for expanding into new projects (Cavusgil et al., 2014).
3SWOT ANALYSIS OF MARRIOTT CORPORATION
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