S.W.O.T Matrix.

S.W.O.T Matrix
The marketers have conducted a SWOT analysis
which states (Bull,
et al. 2016):
STRENGTHS:
Technological
Advancement
Durability
Cost effectiveness
WEAKNESS:
Weak Marketing strategy
Selling approach is more
local than global
OPPORTUNITIES:
Well integrated
technology
Using more customer
oriented and cost effective
strategies for expansion
THREATS:
High market competition
Building up consumers
trust

Strengths:
The brand aims to become one stop solution for
travel friendly and smart living gadgets. The
Earphones are technologically advanced with
censor and artificial intelligence. Moreover the
price is comparatively low compared to its
competitors

Weakness:
However the brand has not extended much
attention to strengthen its marketing techniques
and has a more local than global appeal