Swot & Pestle Analysis Report 2022

Running head: MARKETING
Swot & Pestle Analysis
Name of the Student:
Name of the University:
Author Note:

1: MARKETING
Executive Summary:
The aim of the report is to provide an overview of the footwear industry of Australia in
regard to Adidas. The report begins with identifying the organizational background by focusing
on the goals, vision, product history and the core group of customers. There is discussion about
the PESTEL analysis of the footwear industry. Further, the report also helps in the identification
of the direct and the indirect competitors along with determining the market share of competitors
and state of market place. The report also mentions a SWOT analysis of the footwear industry
thereby identifying the weakness that a new product line should overcome before entering the
market. There are also recommendations put forward for the new product line based on the
industry analysis so that the new product is able to exploit an opportunity or address a threat.

2: MARKETING
Table of Contents
Introduction:....................................................................................................................................3
a. Mission, Key Goals and Core Customer Group:.........................................................................3
Background of the Organization in Highlighting Core Business Structure, Mission and Product
History:.........................................................................................................................................3
b. PESTEL Analysis of the Australian Footwear Industry..............................................................7
c. Competitive Environment:.........................................................................................................10
d. SWOT Analysis of Footwear Industry in Australia..................................................................11
e. Recommendations for the New Product Line............................................................................13
Conclusion:....................................................................................................................................14
References:....................................................................................................................................15

3: MARKETING
Introduction:
The report aims at providing an insight into the footwear industry with special reference
to Adidas. Australia. It represented a multinational corporation with headquarters in
Herzogenaurach, Germany that manufactured and designed clothing, shoes and accessories
(adidas-group.com, 2019). It is one of the largest manufacturers of sportswear in Europe and
second largest across the world. Each year, the company produces more than 900 million
lifestyle and sports products with independent partners across the world. The revenue of Adidas
has been closer to € 21.95 billion which showed how large and multifaceted the organization has
been. The report commences with the identification of organizational background thereby
highlighting the core business structure, vision, goals, product history along with a discussion on
core group of customers. The report also provides an insight into the PESTEL analysis of the
footwear industry. The report also identifies the direct or the indirect competitors of the
organization with special focus on the market share of competitors and the state of the market
place. The report also puts across a SWOT analysis thereby highlighting the approach for
entering the market. The report also puts across two to three product recommendations based on
the industry analysis that would help in either exploiting an opportunity or addressing a threat in
Australian footwear industry.