Developing Workplace Policy and Digital Marketing Strategy

This assignment requires developing a policy statement for an XYZ Tax Accounting firm's performance, attendance, and behaviour. The policy must address issues such as tardiness, lunch breaks, and derogatory language usage. Additionally, a digital marketing strategy is to be introduced, including creating social media pages, buying followers, posting content daily, responding to comments, and implementing new positioning strategies.

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Details of Assessment
Term and Year 1, 2018 Time allowed 7 Weeks
Assessment No 2 Assessment Weighting 40%
Assessment Type Scenario based practical exercises (Individual)
Due Date Due Week 7 Room TBA
Details of Subject
Qualification BSB51915 Diploma of Leadership and Management
Subject Name Leadership & Diversity
Details of Unit(s) of competency
Unit Code (s) and
Names
BSBLDR502 Lead and manage effective workplace relationships
BSBLDR504 Implement Diversity in the workplace
Details of Student
Student Name
College Student ID
Student Declaration: I declare that the work
submitted is my own, and has not been
copied or plagiarised from any person or
source.
Signature: ___________________________
Date: _______/________/_______________
Details of Assessor
Assessor’s Name
Assessment Outcome
Results Competent Not Yet Competent Marks / 40
FEEDBACK TO STUDENT
Progressive feedback to students, identifying gaps in competency and comments on positive improvements:
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
Student Declaration: I declare that I have been
assessed in this unit, and I have been advised of my
result. I am also aware of my right to appeal and the
reassessment procedure.
Signature: ____________________________
Date: ____/_____/_____
Assessor Declaration: I declare that I have
conducted a fair, valid, reliable and flexible
assessment with this student, and I have provided
appropriate feedback
Student did not attend the feedback session.
Feedback provided on assessment.
Signature: ____________________________
Date: ____/_____/_____
Purpose of the Assessment
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The purpose of this assessment is to assess the student in the
following learning outcomes:
Competent
(C)
Not Yet
Competent
(NYC)
BSBLDR502
1.1 Ensure strategies and processes are in place to communicate
information associated with the achievement of work responsibilities to all
co-workers
1.2 Develop and/or implement consultation processes to ensure that
employees have the opportunity to contribute to issues related to their work
role
1.3 Facilitate feedback to employees on outcomes of the consultation
processes
1.4 Develop and/or implement processes to ensure that issues raised are
resolved promptly or referred to relevant personnel
2.1 Establish and/or implement policies to ensure that the organisation’s
cultural diversity and ethical values are adhered to
2.2 Gain and maintain the trust and confidence of colleagues and external
contacts through professional conduct
2.3 Adjust own interpersonal communication styles to meet the
organisation’s cultural diversity and ethical environment and guide and
support the work team in their personal adjustment process
3.1 Use networks to build workplace relationships providing identifiable
outcomes for the team and the organisation
3.2 Conduct ongoing planning to ensure that effective internal and external
workplace relationships are developed and maintained
4.1 Develop and/or implement strategies to ensure that difficulties in
workplace relationships are identified and resolved
4.2 Establish processes and systems to ensure that conflict is identified and
managed constructively in accordance with the organisation’s policies and
procedures
4.3 Provide guidance, counselling and support to assist co-workers in
resolving their work difficulties
4.4 Develop and implement an action plan to address any identified
difficulties
BSBLDR504
1.1 Establish the nature of diversity in the industry sector, community and
workplace
1.2 Qualify and quantify the sources of diversity in the industry sector,
community and workplace
1.3 Research and identify the benefits of having a diverse workforce
1.4 Identify and analyse legislation, regulation and enterprise policy that
impacts on workplace diversity
1.5 Research and identify opportunities and barriers to inclusive
engagement
2.1 Develop and review workplace policies, procedures and planning in
accordance with the scope of diversity
2.2 Establish where diversity integration meets the needs of the enterprise
and diverse persons
2.3 Review existing policies, plans and procedures to identify areas where
diversity can achieve positive impact
2.4 Monitor and review workplace processes to guide implementation
3.1 Consult with management and teams to champion the diversity
implementation
3.2 Ensure work teams incorporate diversity processes into work activity
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3.3 Establish and enable enterprise and individual support processes
3.4 Provide for training and coaching in diversity implementation
3.5 Promote and model inclusive behaviours
4.1 Conduct regular reviews of diversity integration with relevant persons
4.2 Evaluate workplace diversity against workplace policies, procedures
and planning objectives
4.3 Identify and recommended improvements to diversity integration
evaluate and take necessary corrective action regarding unresolved issues, concerns and problems raised
by internal or external stakeholders
Each assessment component is recorded as either Competent (C) or Not Yet Competent (NYC). A student
can only achieve competence when all assessment components listed under “Purpose of the assessment”
section are recorded as competent. Your trainer will give you feedback after the completion of each
assessment. A student who is assessed as NYC (Not Yet Competent) is eligible for re-assessment.
Resources required for this Assessment
 Computer with relevant software applications and access to internet
 Weekly eLearning notes relevant to the tasks/questions
Instructions for Students
Please read the following instructions carefully
 This assessment has to be completed In class At home
 The assessment is to be completed according to the instructions given by your assessor.
 Feedback on each task will be provided to enable you to determine how your work could be improved.
You will be provided with feedback on your work within two weeks of the assessment due date. All other
feedback will be provided by the end of the term.
 Should you not answer the questions correctly, you will be given feedback on the results and your gaps
in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be
deemed competent for this unit of competency.
 If you are not sure about any aspects of this assessment, please ask for clarification from your
assessor.
 Please refer to the College re-assessment for more information (Student Handbook).
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Task 1: Conducting a formal presentation and communication on workplace conflict
and difficulties (20 marks)
BRIEF
As the HR manager of a five star hotel chain that includes 20 different departments, you are to plan,
prepare and conduct a formal presentation (10 minutes duration) assuming the students as staff
members of different departments and your trainer as the senior manager. Using any of the problem
scenarios/situations as the contexts you are required to present, advise, make decisions and guide
organisational staff members. Assume the employees within the scenarios are present during your
presentation.
*SCENARIOS (select any one for your presentation and communication):
1. Alexandra is an apprentice chef at Cafe Claude’s in your Hotel. Basil, the head chef, pays her
a lot of attention. At first she feels flattered, but when he starts touching and cuddling her she
is worried. She wants him to stop, but is afraid that if she says anything she might lose her job
or strain the working relationship.
2. Donna is being interviewed for a position as a front service team leader. The interviewer, Eric,
says how impressed he is with Donna. He then asks Donna about her personal life and plans
she may have regarding marriage and children before the training is finished. Donna replies
that she does not think the question is relevant to the job. Eric says that he is asking it to
ensure that the company gets some return for the cost of training.
3. Ho is a nineteen year old man from a Cambodian background. When Ho’s job requires him to
deal directly with a hotel supplier, he is told by the supplier, “I’ll deal directly with the boss, not
you, refugee”. Ho explains the situation to his boss, Iannis, who says he will deal with the
supplier personally. Ho is humiliated and angry, but decides not to raise the issue with Iannis
again for fear of being seen as weak and unable to handle the job
4. Jemal is a devout Muslim who wears the traditional head covering, the hijab. Most of the
workers at her place have no problem with Jemal’s dress. One colleague, however, Kalia,
constantly mocks her for her beliefs, and calls her names. At times when Jemal is fasting,
Kalia keeps putting food on her desk. Jemal gets very upset. She is uncomfortable with the
situation and sometimes becomes ill with worry and calls in sick in certain days.
5. Oswald has a Nigerian background. Having worked part-time for a few months, he applies for
a full-time position that has become vacant in his department. His manager, Peter, says that
he has to choose between several candidates, but has found in the past that Nigerians and
other African people are not as responsible or reliable as others, but he will think about it.
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6. Melanie works in a restaurant within the hotel. She is keen to make a career in the hospitality
industry. This is her first job and, like everyone else, she sometimes makes mistakes. Her
boss, Neil who is the restaurant manager, suggests that they go out. Melanie does not want to
and declines the invitation. Trying to ease the situation, she suggests that she might change
her mind in the future. Neil comments: “That’s OK, but the way you’re working there might not
be a future”. Melanie now thinks that she might only keep her job if she goes out with Neil.
7. Quentin works in the logistics department and needs a wheelchair to be mobile. His
department manager, Ronnie, thinks he is a good worker but refuses to install ramps in a
section of the logistics warehouse area where they work. This means that there are parts of
the warehouse that Quentin cannot access, and some types of work that he cannot perform
on his own.
*Scenarios sourced from rightsED.
PRESENTATION FORMAT AND LAYOUT
 Choose your own templates
 You must have at least 10 slides
 Business style font and size should be used
 You are encouraged to include images, video links and colour
 Use an icebreaker that encourages team work and the development of effective workplace
relationships
SUBMISSION INSTRUCTIONS FOR THIS PRESENTATION
Attach the presentation slides (in Appendix) and submit the complete assessment before you start
your presentation. Your trainer/assessor will allocate a slot for your presentation.
PRESENTATION ASSESSING CRITERIA (Trainer use only for marking purposes)
Assessing Criteria Marks Allocated Marks received
Presentation Slides submission 2
Presentation & communication includes appropriate and
adequate solutions to the problem and difficulty
8
Verbal and non-verbal communication used 2
Uses graphs, images and examples in explanation 2
Explains and discusses desired outcomes and decisions to
audience
4
Professional layout, fonts and formatting 2
Total 20
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Task 2: Workforce Diversity Scenario (5 marks)
SCENARIO: A campus has set aside a prayer block for the sole use of students who have rigid
religious restrictions of praying ( such as Muslims, Buddhist, Jehovah Witness, Catholics, Jews,
Hindus) as praying. Other students, who are not much religious using the adjacent building in the
evening now need to walk through a dark and bushy isolated area of the campus to the nearest
alternative facility or transport.
This has led to complaints about risking personal safety by walking alone, disruption to classes when
students have others accompany them, and embarrassment for some students and staff needing to
contact the only campus security to provide escort to and from the toilets.
TASK: Provide at least five solutions to the issues raised with the group and explain the solutions.
Your response and solutions should take into account cultural needs, discrimination, religious
practice, health and safety, and legal obligation.
RESPONSE:
Proposed Solution 1 and explanation:
1. make a new prayer block: which is not in the way of students travel course
Proposed Solution 2 and explanation:
2. increase safety in the isolated area: use police protection and 24 hour watch guards
Proposed Solution 3 and explanation:
3. fix specific timings for prayer: so that rest of the time the students can use the area
Proposed Solution 4 and explanation:
4. allow people to walk by quietly from the prayer area: So that students can use the area without
disturbing students who are praying
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Proposed Solution 5 and explanation:
5. make a new route for students to travel: so that it is safe and does not disturb students who wish to
pray
TASK 3: Managing Team Performance Scenario (5 marks)
SCENARIO
As the delegated leader of the customer service team at ‘Yummy in your Tummy Lollies’ you are
responsible for ensuring that the shop is always staffed with shop assistants who make customers
feel welcome, attend to their individual needs knowledgably and promptly and who are able to
maintain the shop’s displays at all times. At any one time you have a team of fifteen (15) shop
assistants with a need for six (6) per day. Due to the nature of the work you have an average staff
turnover of ONE (1) staff position per month.
At a recent senior management meeting the business plan was developed from which you now to
develop a performance plan for your sales team. You also need to remember the ongoing team
requirements as well as those new requirements brought about the strategic plan. In essence, the
business plan states that, over the next twelve (12) months, ‘Yummy in your Tummy Lollies’ is aiming
to:
Increase turnover by 30% by:
 Introducing twenty (20) new products including a range of 6 ‘healthy lollies’ options
 Build market loyalty by specifically targeting ‘teens’ as customers by:
 Designing new packaging specifically designed to have greater marketing appeal to the 7-12
age demographic
 Introduce and roll out a club membership for ‘teens; that provides them free gifts for
purchases over certain amounts.
Increase efficiencies by:
 Increasing average customer sales from $4 per person per visit
 Purchasing and installing a new computerised Point of Sales system (till) aimed at tracking
sales by each Sales assistant
TASKS
The requirement here is to undertake and complete the following key tasks within the tables provided:
1. Define at least 3 new sales team goals for the next twelve (12) months. You are to ensure that all
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sales goals are written in a SMART (specific, measureable,
achievable, relevant and timely).
2. Define the Key Performance Indicators (KPI’s) and standards for each goal.
3. Define the timeframe for each goal.
4. Select one (1) goal and create an action plan which clearly documents how you will achieve this
goal.
RESPONSES 1, 2, 3:
Goal Key Performance Indicators (KPI) Timeframe for each goal
Increase sales by 30% in the
next one year
1. number of leads generated
2. number of clients introduced
3. number of repeat purchases from
customers
one year
Introduce new marketing
strategy and apply it for one
year like digital marketing and
social media marketing
1. number of customers per month
2. number of responses on social
media posts
one year
increase sales team by
recruiting new people and
distributing samples outside
1. number of customers
2. number of sales members who
work daily
one year
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schools and colleges
RESPONSE 4:
Selected goal Action plan
introducing social
media and digital
marketing strategy
1. make a new facebook, instagram and
twitter page
2. buy followers.
3. post relevant content every day
4. respond to comments and tweets
5. introduce new positioning strategies
Task 4: Developing and Implementing Workplace Policy (10 marks)
SCENARIO & CONTEXT
Tom, one of your employees, has worked with your XYZ Tax Accounting firm for ten years. He is well
liked and knowledgeable about the history of the office and IT systems. There is no past history of
performance issues that you can see from looking at past performance reviews. But your workplace
does not have a performance policy as well. What you have observed is that Tom regularly shows up
late, (office opens at 8:30am, Tom usually comes by 9/9:15 am), takes longer than an hour for lunch,
and often is heading out the door by 4:30pm (office closes at 5pm). You notice that this type of
behaviour seems to happen once in a while for other employees in the office, but seems like a daily
practice for Tom. He never records any of this time on his time card as official time off.
Another employee, Kelly who has recently joined the firm misses most of her weekly Tax reporting
deadlines and submits them the week after. This creates a disruption to your office productivity and
sometimes you have to personally deal with client complaints why the processing is taking too long.
A third employee, who is a young accountant in your firm has some behavioural issues. You have
received three complaints in regards to his behaviour. Other staff members complained that he mocks
using inappropriate language and sometimes he uses racist and sexist words when joking.
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Since your organisation does not have a strict written policy in regards
to performance, attendance and behaviour, you are now in the process to prepare a policy/rule for
everyone to follow.
TASKS
 Prepare a policy statement within 200 words mentioning the purpose of this policy for your
organisation.
(2 marks)
 Develop at least 8 policy points/rules for the “Performance Attendance and Behaviour Policy”
for this workplace in regards to performance, attendance and other expected behaviour.
(Example: All staff members are to arrive at 9 am and sign the timesheet accordingly)
(8 marks)
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RESPONSE:
PERFORMANCE, ATTENDANCE AND BEHAVIOUR POLICY STATEMENT OF XYZ COMPANY
Attendance policy: Everyone has to clock in 9 hours of work including 1 hour of lunch break.
Everyone must report to office at 8am. In case of a delay, the reporting manager must be
informed. Two sick leaves would be granted every month.
Behaviour policy: Inappropriate behaviour will be punished and hence it must immediately be
reported. Use of derogatory or racist remarks is grounds for suspension.
Performance Policy: The goals for every week would be given in advance. Failure to achieve
more than 80% of the goal is grounds for suspension. Performance review meetings would
be done quarterly. Failure to meet deadlines would be grounds for imposing a hefty penalty
POLICY RULES FOR XYZ COMPANY (in bullet points)
1 all the employees must reach office at sharp 8am.
2. No employee is allowed to leave before 5pm
3. Lunch break would be limited to one hour
4. Use of derogatory language or racist comments must be immediately reported. The assaulter would
be terminated post a warning.
5. all deadlines must be met. Else a penalty would be imposed
6. Everyone must clock in 9 hours of work including 1 hour of lunch break every day
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7. Wrongful behaviour must be reported immediately
8.clients come first and all the efforts must be put to keep the client satisfied.
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APPENDIX
Attach Presentation slides for Task 1 here.
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