Effectiveness of Staff Motivation Strategies on Talent Retention in Next Plc

This research project aims to examine the effectiveness of staff motivation strategies on the retention of talent as talent management strategy within Next Plc. It includes research questions, literature review, research methodology, findings, conclusion, and recommendations.

Research Project
To examine the effectiveness of staff motivation
strategies on the retention of talent as talent
management strategy within Next Plc.

Table of Contents
• Background of the project
• Research aim
• Research objectives
• Research questions
• Literature review
• Research methodology
• Findings
• Conclusion and Recommendations
• References

BACKGROUND OF THE PROJECT
• Talent management defines the procedure of attracting, selecting and
retaining employees which includes a combination of human resource
procedure across the life cycle of employees.
• It also includes the elements like learning & development, employee
engagement, workforce planning, recruitment, retention, succession and
on-boarding (Mensah and Bawole, 2018).

Research questions
• Explain the conceptual framework of talent management and motivation within
an organisation?
• What are the motivation strategies adopted by Next Plc. for the retention of talent
within Next Plc?
• What are the challenges faced by managers of Next Plc. while adopting talent
management strategies and motivating employees in the workplace?

Research Aim
• To examine the effectiveness of
staff motivation strategies on the
retention of talent as talent
management strategy within
Next Plc.

Research Objectives
• To identify the conceptual framework of talent management and motivation
within an organisation.
• To determine the motivation strategies adopted by Next Plc. for the retention of
talent within Next Plc.
• To discern the challenges faced by managers of Next Plc. while adopting talent
management strategies and motivating employees in the workplace.

LITERATURE REVIEW
• As per the view of Naim and Lenka (2018), Talent management is defined as a process of hiring and
selecting right type of candidates in the organization which helps in achieving the desired goals and
objectives of the business.
• As per the view of Temba (2020), Retaining talented employees in the company helps in increasing
engagement among employees for achieving the goals in an effective manner. Employees are
considered as an important part of the company and for this they need to provide effective motivation
to them so that they work with high efficiency and effectiveness.

Continue
• As per the view of Ikahu (2018), The ability to attract talented and skilled
employees in the company is not that easy as it requires to have attractive and good
eye catching image in the market which helps in achieving high success.
• Offering good salary package to individuals is considered as a major challenge that
company faces at the time of recruiting them in the company for carrying out the
business operations.

RESEARCH METHODOLOGY
• Research Philosophy: Positivism philosophy
• Research Approach: Deductive approach
• Research Strategy: Survey strategy
• Research Choice: Quantitative
• Data Collection: Primary and Secondary
• Sampling: Probability sampling is used for selecting 40 managers are selected from
Next Plc
• Time Horizon: Cross-sectional

FINDINGS
Q1) Do you think that you have required knowledge about the
practice of talent management within an organisation?
Frequency
a) Yes 35
b) No 5
a) Yes b) No
0
5
10
15
20
25
30
35
35
5

FINDINGS
Q2) Do you think motivation is one of the strategies of talent
management which holds great importance within Next Plc?
Frequency
a) Yes 28
b) No 5
a) Yes b) No c) May be
0
5
10
15
20
25
30 28
5
7

CONCLUSION
• From the above information it is being concluded that talent management
have important significance within an organisation as it focuses on
improving the business performance and productivity.
• Talent management helps in attracting and retaining top performers in
order to gain competitive edge in market.

RECOMMENDATIONS
• It is being recommended from the above information that Next Plc must
focus on overcoming the challenges faced by the organisation while
implementing talent management strategies.
• It is the responsibility of human resource manager to create effective
communication between employees so that they can know about the
company and its rules and norms.

References
• Ahammad and et. al., 2018. Strategic talent management in emerging
markets. Thunderbird International Business Review, 60(1), pp.5-8.
• Basias, N. and Pollalis, Y., 2018. Quantitative and qualitative research in business
& technology: Justifying a suitable research methodology. Review of Integrative
Business and Economics Research, 7, pp.91-105.
• Beck, V., Brewis, J. and Davies, A., 2021. Women’s experiences of menopause at
work and performance management. Organization, 28(3). pp.510-520.