Strategies used by the best companies to attract and retain people

This report evaluates the talent management strategies used by successful companies to attract and retain people. It includes a literature review, interpretation of primary and secondary research, and recommendations for effective growth. The project focuses on Boden, a clothing retail industry, and includes a questionnaire to understand employee satisfaction levels and primary responsibilities for recruitment, development, and retention.

Managing a successful business
practice
1

Table of Contents
Title of the research ........................................................................................................................3
Aim and Objectives:........................................................................................................................3
Primary and secondary research .....................................................................................................5
Literature review .............................................................................................................................6
Interpretation..................................................................................................................................10
Recommendations .........................................................................................................................19
Conclusion ....................................................................................................................................19
References .....................................................................................................................................20
Appendix........................................................................................................................................21
Project log book....................................................................................................................21
Power point presentation .....................................................................................................24
2

Title of the research
“Strategies used by the best companies to attract and retain people.”
Introduction
The need of effective employee within an organisation is very effective as they make a
full scope for the HR to process with the activities and make sure for motivate, sustain and attract
more people to work in the organisation for the long lasting time. Most of the successful
organisation are using different strategies and adoption techniques which must be related to
performance management and make a compensation programme for having an effective
succession planning (Ahmed and et.al., 2021). This report shows the report on talent
management strategies used by many successful organisations. Further, effective
recommendation for using effective growth for selected organisation of Boden, a clothing retail
industry founded in 1991 and in 2015 open their physical outlets in London, Germany, Australia
and US.
Aim and Objectives:
Aim: “The aim of the research is evaluating different strategies used by the best companies in
order to attract and retain people within the companies.”
Objectives:
 To analyse the different initiatives used by the different companies to use effective talent
management.
 To evaluate the value and benefits for the use of talent management by addressing well-
being and improving employee motivation and retention programme.
 Focusing on the major areas for investigating good practice within the different business
and compare employee's activity.
Project management plan
This will help the readers to understand and show scope for the completion of project. This
may include the major activities done throughout the project planning and complete all the
activities to get success within the company and use effective talent management strategies.
Project is initiated with aims and objective and with the help of proper planning this report will
goes to the execution of the project completion (Farndale and et.al., 2021). Using Gantt chart and
3

WBS, activities seems more clear and effective for the researcher and try to work with effective
manner.
Work Break down structure
This is the process which help the project management to complete the complex different
steps project. It is a way to divide large projects to get the things done and make faster to become
more efficient.
Gantt Chart
This is the bar chart that actually provide the visual for the schedule task and show the
working as per the activities done on specific days. It would be related to appropriate changes
and make a subsequent growth and milestones for scheduling the project to make a simple
structure on bar chart (Mujtaba and Mubarik, 2021).
4

Primary and secondary research
In this project, there are two main methods are used which help for completion of
research project, they are primary and secondary source of data. The meaning of primary sources
is related to new and fresh data which are never taken before for completing research. For this
project, researcher use questionnaire and survey to conduct research objective in an authenticate
manner (Pandita, 2021). Sample size for the project is 30, that is appropriate for the completing
5

project outcome. For the use of secondary sources, online, Journals, newspaper and articles are
used to conduct a secondary survey for enhance knowledge about talent management.
Literature review
Different initiatives used by the different companies to use effective talent management
As per the view point of Cullen., (2021); Asda is using effective growth and adoptive
technologies to make effective business strategies. They make a focus on the growth and try to
use low cost employment with the best pay rises (At View from Asda: Aligning The People
Strategy with The Business Strategy to Drive Commercial Success, 2021). All is relating to use
effective growth and adoptive techniques to make competitors engage all of their colleagues in
different ways. Same as per the Sengupta, (2021); Tesco, faces different challenges but they
make the growth in their people engagement and make a communication bridge with appropriate
changes (How Tesco creates opportunities to boost employee engagement, 2021).
Value and benefits for the use of talent management by addressing well-being and improving
employee motivation and retention programme.
According to the prospect of Florentine., (2021); to use the best strategies and make the
growth in improving wellbeing nature and employee motivation. All is related to growth and
make achievement for the nature and use effective sources to analyse the outcome and make
major changes to work on the prospective growth. It would be related to motivation and retention
programme within their employees (Nine Best Practices of Effective Talent Management, 2021).
The use of effective strategies is helpful for retain and make talent management ability and make
well-being growth.
6

Focusing on the major areas for investigating good practice
As per the Willins and et.al., (2021); The above mentioned organisation, some best and
effective practices which help the company to use adequate supply chain. With the help of major
changes and make a growth to make effective business opportunity and make financial and
boarding data to manage sources for changing growth. All of these are relate to apply good
practice and manage sources in more effective and appropriate way to analyse effective data to
manage sources and work as per the data (Employee retention: 8 strategies for retaining top
talent, 2021).
7

Questionnaire
Questionnaire Frequency
Q.1 In your ways, what is the meaning of talent management?
a) To attract, develop and motivate employees 10
b) To improve business activities 5
c) Hiring the suitable person 10
d) all of the above 5
Q.2 what techniques has been used by the organisation to manage internal
talent sources?
a) By recognizing top performers 15
b) Allow for honest feedback 6
c) Transparency 9
8

Q.3 How do you feel about the talent management strategies used by the
company to attract people?
a) Satisfied 20
b) Neutral 7
c) Not satisfied 3
Q.4 What are the major benefits used by the companies when they are
applying different talent management process?
a) Better on-boarding experience 7
b) Career advancement 8
c) Effective employee's experience 10
d) More opportunities 5
Q.5 How can companies use different methods to retain their employees?
a) effective workplace 10
b) Appreciation 10
c) Equal reward management 10
Q.6 Do you feel that the current management and performance system is
effective?
a) Yes 25
b) No 5
Q.7 what are the primary responsibility for recruitment, development and
retention?
a) Recruiting individual 5
b) further development within the employees 10
c) retain the employees 15
9

Q.8 What are the major impact on the talent management practices and
strategic development?
a) Create a good environment culture 10
b) place the right people at right place 5
c) rewards the right employees 15
Q.9 What are the different factors that are used by the company to sustain
good environment?
a) Promotion 4
b) Work culture 20
c) Salary 6
Q.10 Do you want to suggest some effective strategies for the company to
retain their employees?
Present Findings
Theme 1: meaning of talent management
Questionnaire Frequency
Q.1 In your ways, what is the meaning of talent management?
a) To attract, develop and motivate employees 10
b) To improve business activities 5
c) Hiring the suitable person 10
d) all of the above 5
10

Interpretation
From the above graph, it is interpreted that, 10 out of 30 said the meaning of talent management
is to attract, develop and motivate the employees. 5 out of 30 said to improve business activities.
Further, 10 said hiring effective and suitable person is the real meaning of talent management. 5
out of 30 said all of the above points are make sense and can be used for the meaning of talent
management.
11
a) To attract, develop and motivate employees
b) To improve business activities
c) Hiring the suitable person
d) all of the above
0 1 2 3 4 5 6 7 8 9 10
Series1

Theme 2: Strategies used by the organisation to manage talent sources
Questionnaire Frequency
Q.2 what techniques has been used by the organisation to manage internal
talent sources?
a) By recognizing top performers 15
b) Allow for honest feedback 6
c) Transparency 9
Interpretation:
The above graph show that, 15 out of 30 said that the Boden organisation, use recognizing their
top performer, 6 out of 30 said they are allowing for the honest feedback and manage data.
Whereas, 9 out of 30 to work on the major changes to implement organisation to manage the
internal talent sources.
12
a) By recognizing top performers
b) Allow for honest feedback
c) Transparency
0 2 4 6 8 10 12 14 16
Series1

Theme 3: employee's satisfaction level
Questionnaire Frequency
Q.3 How do you feel about the talent management strategies used by the
company to attract people?
a) Satisfied 20
b) Neutral 7
c) Not satisfied 3
Interpretation:
From the above report, it is concluded that 20 out of 30 employees are very satisfied to make
sure for managing and growing effective talent management strategies. Further, 7 out of 30
neutrals to work and make talent management strategies to attract people. 3 out of 30 said that
they are not satisfied for the use of talent management strategies to attract people.
13
a) Satisfied
b) Neutral
c) Not satisfied
0 2 4 6 8 10 12 14 16 18 20
Series1

Questionnaire Frequency
Q.4 What are the major benefits used by the companies when they are
applying different talent management process?
a) Better on-boarding experience 7
b) Career advancement 8
c) Effective employee's experience 10
d) More opportunities 5
Interpretation:
From the above graph, it is interpreted that there are major benefits used by the
companies for applying the talent management process. 7 out of 30 respondents said that better
on-boarding training is helpful for analysing the situation and manage different benefits within
the company. Another 8 respondents said that the talent management improves the career
advancement benefits. 10 respondents said effective employee's experience are helpful for
14
a) Better on-boarding experience
b) Career advancement
c) Effective employee's experience
d) More opportunities
0 1 2 3 4 5 6 7 8 9 10
Series1

generating benefits of the employees in an effective manner. In last, the employee can gain the
more better opportunities for the success and growth of the employees in an suitable manners.
Questionnaire Frequency
Q.5 How can companies use different methods to retain their employees?
a) effective workplace 10
b) Appreciation 10
c) Equal reward management 10
Interpretation:
From the above bar charts, respondents said that with the help of different methods
company can retain their employees for longer period of time. 10 out of 30 respondents said that
effective workplace and better environment is helpful for analysing the situation in an
appropriate ways. Another 10 respondents said that appreciation is the way or method that helps
the company to retain the employees. In last 10 out of 30 respondents are equal rewards
management is considered for the growth within the organisation and retain their employees for
longer period of time.
15
a) effective workplace
b) Appreciation
c) Equal reward management
0 1 2 3 4 5 6 7 8 9 10
Series1

Questionnaire Frequency
Q.6 Do you feel that the current management and performance system is
effective?
a) Yes 25
b) No 5
Interpretation:
This bar graph shows that, 25 out of 30 respondents are agree with the statement that they
feel the current management and performance system in an effective and appropriate ways.
Another 5 respondents are said that they are not agree as their company is not providing that
performance ability reviews or current management system to work. So they are not agree with
this statement.
16
a) Yes
b) No
0 5 10 15 20 25
Series1

Questionnaire Frequency
Q.7 what are the primary responsibility for recruitment, development and
retention?
a) Recruiting individual 5
b) further development within the employees 10
c) retain the employees 15
Interpretation:
This graph shows that, the primary responsibilities for the recruitment, development and
retention period are different types. 5 out of 30 respondents said that recruiting individual is the
most important responsibility for the management team. 10 out of 30 respondents are able to
developed the employees progress in different management process. 15 out of 30 respondents are
said that retaining employees is the major responsibility for the company.
17
a) Recruiting individual
b) further development within the employees
c) retain the employees
0 2 4 6 8 10 12 14 16
Series1

Questionnaire Frequency
Q.8 What are the major impact on the talent management practices and
strategic development?
a) Create a good environment culture 10
b) place the right people at right place 5
c) rewards the right employees 15
Interpretation:
With the help of above graph, it is interpreted that 10 out of 30 respondents said that with
the use of talent management practices to generate the good environment culture. Whereas, 5
respondents said that the placing a right people at right place is the right impact of talent
management strategies. In last, 15 respondents out of 30 said that the employees are gaining right
reward system in an effective and appropriate ways. So, it can be said that the use of effective
talent management practices and development will be helpful for analysing the technique and
gain supportive culture for the growth of employees and organisation as well.
18
a) Create a good environment culture
b) place the right people at right place
c) rewards the right employees
0 2 4 6 8 10 12 14 16
Series1

19

Questionnaire Frequency
Q.9 What are the different factors that are used by the company to sustain
good environment?
a) Promotion 4
b) Work culture 20
c) Salary 6
Interpretation:
From the above graph, it is interpreted that there are different factors that are used by the
company to make a good environment. 4 out of 30 respondents said that promotion is one of the
significant factor that helps the company to make a good environment. 20 out of 30 respondents
said that having a good work culture is beneficial for the company to make a good environment
culture. In last 6 out of 30 respondents are said that salary is the main factor that are used by the
companies for sustain or make a good environment culture in an effective period.
20
a) Promotion
b) Work culture
c) Salary
0 2 4 6 8 10 12 14 16 18 20
Series1

Recommendations
With the evaluation of the research, it can be related to work and manage the data in an
authorised and effective way. With the help of above research, it could be helpful for the selected
company to analyse and use the sources. This will be helpful for managing and growing the
project outcome and make sure for analysing different talent management and make sources for
the growth of the suitable outcome (Rendo and et.al., 2021). Some of the major recommendation
for the Boden retail company, are given below:
 Company should use optimizing benefits to work and make some effective growth to
analyse the outcome and make some strategies.
 Boden's management different communicate the process and and try to upgrade their
technologies for the use of different sources.
 Further, company should provide their employees effective leverage techniques for the
adoptive growth and usability of the employees. This will help in increasing productivity
of employees.
Reflection
After completing the research, there are different ways and make adoption for the growth
and need to analyse the outcome and make some effective growth and adoptive technologies in
an authenticate manner. During completion of the research, there are some major changes and
adoptive which I have been used to make more effective research outcome. I analyse the
different method of completing project in appropriate manner and use the sources with their best
outcome. All of these help myself to enhance my knowledge and make a successful research
project to work and make growth for adoptive nature. During this research I try to overcome my
weakness and make more strong approaches to my strengths.
Conclusion
With the help of above presentation, it can be related to work and manage the data an
effective way. This could be helpful for the chosen company to analyse and use the sources for
the growth of research and evaluated effective outcome. All can be related to make helpful data
for managing and growing in project outcome and make sure for analysing different talent
management and make sources for the growth of the suitable outcome. The major changes help
the research for growing and achieve objectives and work on the effective manner.
21

References
Books and Journals
Ahmed, S.S., Khan, M.M., Khan, E., Sohail, F. and Mahmood, N., 2021. Enhancing Intellectual
Capital and Organizational Performance Through Talent Management. In The Dynamics
of Intellectual Capital in Current Era (pp. 205-220). Springer, Singapore.
Farndale, E., Thite, M., Budhwar, P. and Kwon, B., 2021. Deglobalization and talent sourcing:
Cross‐national evidence from high‐tech firms. Human Resource Management, 60(2),
pp.259-272.
Mujtaba, M. and Mubarik, M.S., 2021. Talent management and organizational sustainability:
role of sustainable behaviour. International Journal of Organizational Analysis.
Pandita, D., 2021. Innovation in talent management practices: creating an innovative employer
branding strategy to attract generation Z. International Journal of Innovation Science.
Rendo, A., Au-Yong-Oliveira, M. and Dias, A., 2021. Democratic Talent Management in an
Industry 4.0 Environment of Digital Revolution. In WorldCIST (2) (pp. 353-365).
Online
Cullen, S., (2021). A View from Asda: Aligning The People Strategy With The Business Strategy
To Drive Commercial Success. [Online]. Available through:
<https://www.marlinhawk.com/articles/a-view-from-asda-aligning-the-people-strategy-
with-the-business-strategy-to-drive-commercial-success/>. Last accessed on 12th July
2021.
Florentine, S., (2021). Employee retention: 8 strategies for retaining top talent. [Online].
Available through: <https://www.cio.com/article/2868419/how-to-improve-employee-
retention.html>. Last accessed on 12th July 2021.
Sengupta, S., (2021). How Tesco creates opportunities to boost employee engagement. [Online].
Avialbale through: <https://www.peoplematters.in/article/employee-engagement/how-
tesco-creates-opportunities-to-boost-employee-engagement-16538>. Last accessed on
12th July 2021.
Wellins, R. and et.al., (2021). Nine Best Practices of Effective Talent Management. [Online].
Available through: <https://www.ddiworld.com/article/talent-management-best-
practices>. Last accessed on 12th July 2021.
22

Appendix
Project log book
Project Logbook for the chosen
organisation:
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with
dates)
 What have you completed?
 Did you fulfil Task requirements?
 Are you on track and within
deadlines set?
 Did you need to make any changes
to your project management plan?
Comments
The aim of the research is
evaluating different
strategies used by the best
companies in order to attract
and retain people within the
companies.
Yes
Yes
No
Any risks and / or issues identified?
 Did you identify risks/issues with a
lack of skills required for
undertaking research tasks?
 Did you identify any additional
risks/issues that have an impact on
the project management plan?
I faced definite issues that are associated
to related to difficulty in the process of
managing the accessible time time period.
NO
23

Problems encountered
 What barriers did you face?
 How did you overcome them?
Time management and processes of
managing the existing effective course of
communication are some difficulties that
I conduct primary and secondary data for
overcome the above mentioned
challenges.
New Ideas and change of project
direction
The new idea is to generate major
challenges for getting a plan of execution
aims and objectives.
What Have I learnt about myself this
week?
 How did I feel when I had to deal
with tasks/problems?
 Did I find it useful to complete the
tasks?
 How well have I performed? What
did I contribute?
When, I was dealing with all the
problems in the research business, it
helped me in the process of enhancing
my present skill sets. This process is
going to help in the future professional
working.
Yes, I used my existing skill base to
collect all the information from identified
primary and secondary sources of
information.
I can work on improving my future
activities and tasks by focussing on the
process of completing the process of
analysing information so that conclusions
and recommendation can be drawn as per
24

 What can I improve on next week?
 How might this learning apply in
the future?
specifications.
I can work on improving my present
team management skills and
communication skills.
All this learning will help me in the
process of improving my professional
skills.
Tasks planned for next week
 Which tasks are priority?
 Have you set aside sufficient time
for completion?
Information collection and analysis to
draw relevant recommendation for
priority in different matters.
Yes
Project plan status to date (on, ahead,
behind)
Supervisor comments to address
Signature of the Supervisor and date:
25

Power point presentation
26

27

28

29

30

31