Tata Group Growth Strategies - Portfolio and Integrated Organization Perspective, Innovation Techniques, Corporate Governance and CSR

This report explores the growth strategies of Tata Group through portfolio and integrated organization perspective, innovation techniques, corporate governance, and CSR. It covers the company's acquisitions, leadership skills, and technological innovation. The report also includes personal reflections on learning and a conclusion.

Tata Group Growth Strategies 0
Title: Tata Group Growth Strategies
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Tata Group Growth Strategies 1
Executive Summary
This project summarizes the incremental strategies of Tata Company. The methodologies of the
Tata Group Company have been given. A summary has been provided on integrated organization
perspective and portfolio organization perspective with its relevant merits and demerits. A
summary has been provided of corporate governance, leadership skills and corporate social
responsibility. A brief summary has been provided on technological innovation and model
innovation techniques. The Tata Group acquisitions progression done by the ebterprise has been
provided, followed by personal reflection and conclusion.

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Contents
Introduction......................................................................................................................................3
Portfolio Organization Perspective and Integrated Organization Perspective –Merits and
Demerits...........................................................................................................................................4
Business Model Innovation and Technological Innovation............................................................6
Corporate governance, CSR, Sustainability and Leadership...........................................................9
Personal Reflections on Learning..................................................................................................11
Conclusion.....................................................................................................................................13
References......................................................................................................................................14

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Introduction
The present report examines the theoretical concept as well as practical development
processes of India's biggest conglomerate group, Tata Group. In the starting year of Tata Group,
the different methodologies were adopted by the Tata Group. Tata Company has adopted the
innovation technique and has become one of the pioneers of India. Through the development,
this organization has ventured into the control, steel and aircrafts. In year 1991, Ratan Tata
assumed the directorship of Tata Group. The company was re-built by the Tata group
organizations and one of the biggest examples of Tata group is Tata Tea, now it is known Tata
tea Beverages. The company has been exemplified into UK based Tetley in year 2000. This is
trailed through different progression of alliances. This has been followed through the series of
mergers and acquisitions. One of the biggest acquisitions was Tata Steel acquiring the Corus in
year 2007. Tata Motor has also been involved with the acquisition of Land Rover and Jaguar in
year 2008. The Analysts have pointed that Tata Group has recorded the increased revenues
because of the inorganic growth. The company also dealt with the proper management and
integration challenge. The Tata Group has been established through the Jamsetji Tata in 1868.
Initially, the beginning was with textile mill and inaugurated as the Express Mill in year 1877.
The Tata Iron and Steel Company (TISCO) were established in Bihar in year 1904. Later on, the
Tata group began with the Taj group of Hotels. The company has been making charitable
donations from time to time.

Tata Group Growth Strategies 4
Portfolio Organization Perspective and Integrated Organization Perspective –
Merits and Demerits
The company has constant processes from fabricate towards client and up gradation has
to be made through efficiencies. This is proposed through the Tata Group Steel yearly report
(2014 to 2015). Tata Steel has launched products and services which are helping and managing
to cope with the competitors, wooden saddles have been replaced through the rail wagons and
trucks were used for effective and easy competition. Implementation at Jamshedpur plant
working for the blast furnace and this is a novel technique and it has been developed for the
cooling of blast furnace, Tata Group has been adding hundred products in its portfolio and
effective structure has been developed by the development of crucial hollow structure. This can
reduce material and cists. The Tata Company receiving competition from China has been largely
focused on value added products and has been introducing the new brands, diversification and
dependency on increased customer base and reducing the cost initiatives.
In Europe, Tata Steel has accelerated the business and functioning activities has
promoted the legitimatization and Tata Group has been concentrating on enhancing the item and
expansion of market prices in the developing market. (Anand, 2005).
Utilization of portfolio association points of view has the two benefits and negative marks,
the benefits incorporate-
1. Basic Leadership- This was done so as to enable the management to display the different
cases and ensure that venture will be able to achieve the roles and responsibilities and do
not leave from the different activities.
2. The Tata Group venture helps in the limitation and diminishing of dangers through the
introduction of better techniques.

Tata Group Growth Strategies 5
3. Maximization of assets portfolio and different approaches which enable the
administration to diminish the startup costs and this is possible through the disposition of
copy endeavors (Amaral, 2013).
Anyway, the inconvenience caused through the portfolio dimension and over capacity of
affecting the business emphatically.
Based on integrated organization perspective, the company advantages have been
increasing the information transparency which will allow agility in decision making. The cost of
infrastructure will be lower. Tata Steel Company have saved 33 Crores (in Rs.) and this was
done within few months. This is mainly due to the implementation costs and lower cost of
infrastructure. The company has implemented the integrated perspective. The manpower cost has
been minimized from two hundred dollars to one hundred and forty dollars per ton in year 2000.
Also to be noted, the carrying cost of inventory has been deflated from the Rs. 190 to Rs. 155.
Based on the Tata Company, it has been possible to incorporate the 2 perspectives and get the
maximum utilization from Tata Steel Group. This is an Indian conglomerate which is
headquartered in Mumbai, India. It’s a subsidiary of the Tata Group and has different branches
all over India. This company was started by Jamsetji Tata in year 1868. JRD has blended human
practices with pioneering spirit and has been remembered as the influential business and
significant leaders. The company has strong connection with other foreign groups and has a well-
built value in the market and Tata entered in the new sectors in 1980. When liberalization
progresses have begun, the conglomerates have become unwisely and few operating companies
has diversified the business with less coordination. A sit has been explained in the section, the
governance of this conglomerate is traditionally left considerable for individual operating
subsidiaries. In year 1996, Tata Company had the minority stake in different companies which

Tata Group Growth Strategies 6
varied from 3 percent to 13 percent. The Tata Company has together owned 13 percent of Tata
Sons. The professional management of each and every company is being done effectively.
However, there are still few options where the Tata name is suited for raising the funds and
asking the Tata Management for the bail out. In fact, the inter group loans, interlocking
directorates and cross-shareholdings, there has been a lot of activity. The lack of central control
has been the biggest fundamental problem faced by Ratan Tata in 1993 (Reddy, Reddy and
Palanisami, 2018).
Business Model Innovation and Technological Innovation
Overseeing the development in big conglomerate companies is a very cumbersome
situation. However, it is considered that there are associations which will be advanced and
dispersed which can multiply. There are investigations made on IT enterprises which have been
utilizing the nimble methodologies in IT empowerment and programming advanced worldwide
development system. The other centers have to bear the IT consequences (Badr, Biennier and
Tata, 2012). The other centers work around the IT consequences for the purpose of achieving the
innovation. There are number of firms which are using the enterprise techniques for overseeing
the advancements in assortment of different setting and all inclusive cross-ventures and grasped
IT drive development. Tata Group development system examines the state heading and support
permitting the huge space for self-governance and imagination to singular organization and
worldwide spread for different industrialized parts for devising the practical or aggressive
worldwide spread in different industrialized parts for devising the practical advancement systems
(Pastor and Santiago, 2014).

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Tata Group has been noticeable called as the Indian GE and one of the biggest and
noticeable corporate companies. It is one of the biggest conglomerates of India and London and
has many brands under its name like-Panther, Tetley, Titan, Taj and others. The examination
predicts how Tata Group has overseen the advancement as the main change component
motivation-and these additional activities. For example-Tata enterprise as a business shows
globalization and perfection view (Sorescu, 2017). In year 2007, Tata conglomerate has set the
Tata company advancement discussion for planning and leaving all the different level activities
and Tata Group advancements organization. Tata Group has ended up as the charge of corporate
development of biological community. Tata Group includes present/CXOs as well as
advancement leads through Tata Organization. This will meet the up with the quarterly audit on
the existing projects and select the activities for filling the holes that are present in development
biological community. Tata Group organization can make inventive domains and prompts the
best way of enhancing the ability and making gathering development networks. This is a first
centered in various building capacities for the purpose of development through different
workshops. The learning mission (additionally called the Inn Mission), and spreading of models
and ideas. This is expected for assembling the working information through completing minimal
effort and speedy analysis in the organization. This makes the drive for the purpose of
development and utilization of different procedures and instruments which will enhance the
administration correspondence and incorporate the advancement into Tata evaluation and
execution of Innovista and InnoMeter programs. The major Tata Group advancements will fall
into 4 different zones that will make limit to the development process, measurement of

Tata Group Growth Strategies 8
advancements perceive and compensate the advancements and encouraging advancements
(Lindgren, 2012).
There are certain limitations imposed on the development and it utilizes the three learning
instruments such as assemble ability for the purpose of advancements, learning missions,
development workshops and scattered developments with relevance to contextual analyses and
writing analysis. Tata Group has started the workshops with advancement specialists and
presenting the ideologies for the growth purposes (Osterwalder and Pign, 2010). At the last,
encouraging thought endeavors has been undertaken by Tata Group administrative center which
is involved with research and preparation of all around center of advancement of culture and
different roles in the administrative projects. The production will be following the historical
propaganda of Tata company developments and can discuss the best practices from
communications (Taran, Boer and Lindgren, 2015).
Corporate Governance, CSR, Sustainability and Leadership
According to the project estimations and planning statistics, there is more than 20 percent
of failures which occur due to executive sponsorships. This occurs mainly because of the wrong
defined responsibilities and goals and this will constitute more than 15 percent. The company
needs to adhere with the pre-defined enhanced success and management approaches which will
measure the quality, budget, advantages and scope. The project management organization can
drive the responsibilities successfully. The companies can experience the greater complexity and
enhance the stakeholder satisfaction and this can lead to conflicts (Ebel, Bretschneider and
Leimeister, 2016).

Tata Group Growth Strategies 9
The ability of exchanging information and ideas has been improvised through media
groups. Ideas and information travel at a faster speed due to social media. The legal implications
of higher surveillance levels have been highlighted. For the exchange of convenience and ease of
use, the information is shared across the devices. For instance-fitness apps are used various
devices to track the distance. The uninterrupted use of technologies has vast consequences for
implications on right to privacy. Recognition of new realties, international corporations provide
guidance on how human rights must be revised. The existence of institutions which have a role
playing in the monitoring compliance and state commitments has been explained with respect to
the communication technologies.
The concerned state parties and companies must provide the account of advancements
made in communication and technology like mobile based and internet based technologies must
have a major impetus on the substantial dissemination systems. The companies are required to
take all the necessary steps to provide media independence and access to individuals and society
groups. Right to privacy and human rights hold offline must be protected online. This is a period
of digital communications where all the rules and regulations must be revised and personal data
inconsistencies should be removed with protection of the privacy rights (Eisert and Gassmann,
2012). There are few privacy aspects which are in relevance to Tata Industry and includes
internet correspondence and data protection There are certain resolutions which have been
implemented with the view to personal data collection and communication surveillance with
relevance to inconsistencies existing within the system (Johnson, Whittington, and Scholes,
2005).. The companies need to adhere with the enterprise social responsibility practices for the
administration of individuals and community groups. The reconsideration of rights and
protection of information is must for companies. The government needs to take global initiatives

Tata Group Growth Strategies 10
on regulating the rights of activist on social media (Kim and Min, 2015). Engineering is one of
the principle areas and Tata Motors was the 1st car maker to emerge in the developing country.
To engineer and produce the cars from the pioneering stage was its first mission. There has been
concurrent engineering stages like different phases of development and this has taken long lead
time, failure analysis and vendor involvement in past of cycle. Tata Motors have been trying to
reduce the product development cycle time (Lynch, 2006).
Through this procedure, the company has lost US $ 110 million in year 2000. It was
during this time, bus and truck sales have plunged by 40 percent. After one year, Tata Motors
have regained its profit share and has taken a determined effort for reducing the costs and
diversifying into exports. During 2000 and 2006, many workers were retrenched with retirement
deals. The time duration that was required to change the passenger car line was two hours and
this was reduced to fifteen minutes. Thanks to the Ford, jaguar, General Motors and Mercedes
can make vehicles run in India through the paint shop. The break-even point for Tata motors
capacity utilization is regarded as best in whole industry. Tata Motors has been listed in New
York exchange in year 2004 and has exported 11 percent of output. This was exported to South
Africa. The Tata motors company has embraced the ideology of radical sourcing which has been
running seven hundred auctions in year 2005. The prices were pushed down by the average of
seven percent. In financial year 2006 to 2007, revenue has been grown by the INR 318 billion
(Harjoto, 2017).
Different materials and steel is the second area and later on, it became first in corus
amalgamation. Tata steel has improvised the raw materials management which has been crucial
in the country where the costs of freight are high (Trong Tuan, 2012). Tata Group
accomplishment as the business elements have been characterized through the adherence and

Tata Group Growth Strategies 11
great duty deeply qualities which are communicated through code and different entity of
workers, accomplices and executives (Meyer, R., 2010). Masses will be able able to trust the
Tata Associates and Tata organizations will not agree with the directions and alws that are
overseeing the business advantages of the world. However, this set new models and can find the
profound regard in the same manner (Anand, 2005).
Personal Reflections on Learning
World-wide assembling company is an entity which is serving the different nations all
over the globe. Its fundamental key pointers include compatibility, coordination, re-arrangement
and controlling (Anjos and Jing, 2013). At this given point organizations will be joining from the
coalitions and they will get advantage through general public benefits from the different unions
in various routes which are relying over sort of associations and showcase the another test items
and administrations Herbas Torrico, Frank and Arandia Tavera, 2018). Key collusions may take
place in various types of acquisitions and mergers for the purpose of development of another
(Seto-Pamies, 2013). The barricade will be the in-charge and observing the corporate execution,
all types of hazard administrative places and are also the executive’s in-charge of great
administration with compelling administration taking place in the organization. The Company’s
accomplishment and objectives and representatives and specialists will be amicable with one
another (Meyer, R, 2014). The administration group needs to provide food for the workers
requirements and achievement of business objectives and business development at its stake.
Every business group has certain duties and responsibilities towards the general public and globe
and country and this can cane be achieved in the form of human materials, characteristics assets
and materialistic assets (Onkila, 2013). This is an adventure which will be acting as the perfect

Tata Group Growth Strategies 12
story of social corporate responsibility of Tata Group organization and administration and
particularly crafted through the CS facilitators from past ten years. It will be fulfilling the vision
of great director, Mr. Ratan Tata that has been upcoming from the annual general meetings (Tilt,
2016). This has begun with the progression and has been viewed as the combination of different
entities. Towards this, the Tata group has been able to marshal the cooperative energy for
creating the basic rules and not acting as the precedent in India and making one identity all over
the globe. The scrutiny of unchallenged and addressing the new settings of improvised India
(Nguyen, Bensemann and Kelly, 2018).
Tata group has presented the work and received different viewpoints on human
advancements which will connect the different exercises on how the prosperity can be last
improved (Michaels and Gruning, 2018). The brand image of company is largely affected
through the product calling off. For instance- in the year 2011, the company has been calling off
110,000 models of various brands and also called off 181,000 automobile models alone. The
automotive industry is growing at a large phase and has shown decline in past few years 2008
and 2009. The automotive industry has been growing through the 8 percent and this will be
providing the opportunity for Tata Motor Corporation to grow by 8 percent in the year 2012 and
this provided the opportunity to Tata Group to enhance its customer’s base. According to the
recent forecasts, have been made, Tata group will be having the growth in double digits.
Competition from entrants- The automotive business is very competitive. This is mostly due to
the intense effect of globalization. There are many variables that have shown effect on the
globalization variables such as safety, pricing, reliability, customer service and many more.

Tata Group Growth Strategies 13
Conclusion
Tata Group as a conglomerate and its corporate development program is a sign of
restrained independence and this will additionally suffice with general charge endeavors. This
will be incorporated in business magnificence as well as globalization. The company must
support the corporate advancement programs and recommend the undertaking developmental,
computerized and different techniques and these are seen as the major aspect of extensive
arrangement of reliance vital decisions for changing and meeting with the items, processes and
action plans which can meet with the developmental needs of clients all over the globe. The
conglomerate level of development procedures has been seen as the supplement for the
enterprise level and adoption of inside practical advancement procedures. For instance-The
advancement bazaar of titan has been made by the coordinated efforts of its enterprise units.
Panther utilizes Tata group for creating the models and Tata group utilizes the social stage for
overseeing learning and development inside the Tata Plan. Different organizations, for example-
Tata Steel Group, Tata Synthetic substances and Tata Group Power and likewise groups can seek
processes, administration developments and different items. This utilizes advancements
programs. The Tata conglomerate development approach has been valuable for beginning the
new stage for few suggestions worldwide and creation of the advancement programs. An
adventure about corporate social responsibility of Tata company and Organization is particularly
administered and crafted through the facilitators from past one decade. It recollects the vision of
managerial executive’s; Tata Company is one of the biggest conglomerates like others in
developing nations. What makes the Tata group peculiar, it is simply the financial holding and
centrally manages the brand of Tata and high level training is provided to all the employees. The

Tata Group Growth Strategies 14
value of this brand is in association with philanthropic activities and also controls the promoter
companies.

Tata Group Growth Strategies 15
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