Develop Team Cohesion and Facilitate Team Work

This article discusses team performance issues faced by apparel manufacturers and techniques to resolve them. It covers topics such as building team cohesion, supporting team members, and corrective measures to deal with team performance issues.

Running Head: DEVELOP TEAM COHESION AND FACILITATE TEAM WORK
Develop Team Cohesion and Facilitate Team Work
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1DEVELOP TEAM COHESION AND FACILITATE TEAM WORK
Task 3
Issues faced by Apparel Brands Pty Ltd:
The team performance issues that are faced by apparel manufacturers are discussed as under:
 Team effectiveness is reduced: In present world, the preferences of customers are
changing rapidly. Social media and internet are influencing choices of people. Their
opinions are becoming price and service sensitive. Therefore, to cope up with changing
customer demands, apparel manufacturers are facing immense pressure on
transportation, increased labour costs, supply of raw materials and controlling quality.
The new online venture that has been proposed would give consumers the advantage of
designing their own custom t-shirts. This would put extra pressure on gathering raw
materials that would be required to fulfil the demands of customers. The production of
the team will be effected that would reduce team effectiveness while setting up proposed
e-commerce venture.
 Issues faced by team while designing online payment system: The manufacturers
should take care of product sourcing. Consumers expect product delivery at the right
time. Brand image is dependent much on product delivery. However, if the new online
venture is started, more time will be taken by the manufacturers to prepare apparels
according to consumer demands. Raw materials need to be gathered. If the
manufacturers give more importance to product quality then delivery will be delayed that
might affect their brand image. Moreover, the manufacturers face pressure on product
shipping. Another issue that will be faced by the team is designing online payment
mode. Some consumers find it easy to select cash on delivery and some prefer to pay it

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through net banking. Therefore, survey is made to find out customer demand and design
the websites accordingly.
 Issues faced by the team while setting apparel price for customizing the
product: To continue its product quality the manufacturer have to increase apparel
price. The production cycle includes proper fibre production, choosing organic dyes,
assembling and packaging. If the new online venture provides an added advantage to
consumers to choose fabric and dye quality then price of the apparel increases. The
manufacturers face problem in gathering demanded fabric that increases labour costs.
Apparel industries in Australia are forced to practice organic farming, reduce wastewater
during production process along with biodegradable packaging. Huge amount of money
is incurred on these processes that partially adds to apparel price.
 Team will face problem in collecting consumer information: For developing the
online e-commerce website, team needs to gather information about the target market
and analyse the benefits of manufactured products on the consumers. Moreover, the
online website will provide the advantage of customising own products. So the team
might face a problem in keeping track of consumer information. The team also has the
responsibility of setting quality standards that will be decided after collecting satisfying
information from the consumers.
Evaluation of team performance:
1. Group behaviour in building team cohesion: Employees in any organisation are
expected to behave in a disciplined manner by complying with company norms and rules.
Employees should behave courteously and in a friendly manner with other members. This would
increase team cohesiveness. Employees would be satisfied with their job. Humans are social

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animals that form groups wherever they go. Therefore, they should maintain friendly
relationships with their surrounding members. A bond or cohesiveness would be developed
among team members. The purpose of building the team should be clarified among the team
members. Group behaviour indirectly is related to effective communication among team
members (D’Innocenzo, Mathieu & Kukenberger, 2016). The responsibilities are well
understood by team members due to effective communication. Team growth is facilitated by
good group behaviour. Behaviour of leader towards its group members effects team effectiveness
that is one of the main factor for building team cohesiveness.
2. Support team members through to achieve goal through coaching, mentoring
and training: Team members are supported and motivated to achieve goals through various
processes like coaching, monitoring and training. Coaching and training provides team members
knowledge about what to do while motivating them to meet their goals. The importance of the
project is made understood by managers of the company. The team members are trained with
practical understanding that would improve team performance and cohesiveness. Correct
coaching and mentoring models will facilitate interaction among team members that directly help
in meeting goals. They also help in aligning job duties with the goals of the organisation.
Listening, questioning and giving feedback will help them interact with other team members.
This will help them to monitor progress of the project. The review of performance foster
accountability and results. Supervising the performance of team members by experts will lead to
improvement in team effectiveness that will help meet organisational goals. Effective
communication strategies supports team members that helps in communication of company goals
effectively to them. Managers guide the members towards achieving goals by effective coaching
and training workshops. A sense of teamwork is built among the employees that helps to deal

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with organisational change. Key principles of the project are described by the managers of an
organisation through mentoring, coaching and training.
3. Resolution techniques and strategies: The issues of team performance that are
described are reduction in team effectiveness, problem faced while gathering information about
customers, problem faced while setting apparel price and issues faced while designing the online
payment modes. The techniques that are required to resolve the problems are giving coaching,
mentoring and providing training to team members. Team effectiveness is improved by
supporting team to create online e-commerce website. Innovation is facilitated by inspiration.
The managers should help the team in setting schedules and laying budget. The new online
venture that has been proposed would give consumers the advantage of designing their own
custom t-shirts. This would put extra pressure on gathering raw materials that would be required
to fulfil the demands of customers. Correct coaching and mentoring models will facilitate
interaction among team members that directly help in meeting goals. They also help in aligning
job duties with the goals of the organisation. Listening, questioning and giving feedback will
help them interact with other team members. The managers should follow proper communication
strategies.
Corrective measures taken to deal with team performance issues:
The corrective actions that will help to deal with team performance are:
 Supporting team for developing the new online venture: Team effectiveness can
be improved by supporting team to create online e-commerce website. The managers of
Apparel Brands Pty Ltd should help team members in gathering information regarding

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the product. They should help the team members by giving ideas for designing website.
In other words, managers of the manufacturing company should support innovation.
 Team guided by effective leadership: Innovation is facilitated by inspiration. The
managers should help the team in setting budgets and laying schedules. In case of
Apparel Brands Pty Ltd, the estimated budget for creating the proposed e-commerce
venture is $ 30,000. The managers should set goals for the team such that they do not
exceed the estimated budget. The total process of collecting information and designing
website should be divided among correct team members who are specialised in the
particular task. This would improve team performance along with increase in cloth
productivity.
 Recruiting effective team members for designing online website: Website
designing can be made by experienced and qualified IT professionals. Therefore,
effective professionals should be hired that would work in a team for designing the
website and online payment methods. This would improve team performance as team
would comprise of similar qualified members. They would better understand the features
that should be included in website to ensure secured payment system and how the website
would be present in web search engines.
 Building commitment among team members: The commitment of team members
towards the manufacturing company also help in motivating team towards achieving the
desired goals. Proper communication among team members will help to increase team
cohesiveness. The team members will feel committed towards the organisation.
Motivation and training sessions have been helping in maintaining a possessiveness
among team members. The use of the training sessions have been helping in maintaining

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polite behaviour among team members. Team members have been helping in providing a
keen approach to the development of the company in the market. The use of the
motivation session have been helping in enhancing motivation rented to togetherness
among team members. Company might provide rewards and gifts to employees for
motivating the according to their performance in the team. Team members have been
looking for promotion in the company. The company might look for the promotion of the
employees in the workforce. Promotional behaviour help in motivating employees in the
workforce.

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