Technology Influence in Travel and Tourism

This research project examines the influence of technology on the travel and tourism sector, specifically focusing on the Thomas Cook Group. It analyzes the impact of technology on various aspects of the business, including online booking, social media marketing, and customer service. The project utilizes a descriptive research design and qualitative data analysis to provide insights and recommendations for the effective implementation of technology in the travel and tourism sector.

RESEARCH PROJECT

Table of Contents
Title: The influence of technology in the travel and tourism sector................................................1
TASK 1............................................................................................................................................1
1.1 Formulate and record possible research ...............................................................................1
1.2 Factors that contribute in the research project selection.......................................................2
1.3 Undertake the critical review of reference............................................................................2
1.4 Research project specification...............................................................................................4
1.5 Appropriate plan and procedure ...........................................................................................5
TASK 2............................................................................................................................................7
2.1 Match resources with questions and hypothesis...................................................................7
2.2 Proposed research investigation with specification and procedure.......................................7
2.3 Record and collect relevant data...........................................................................................8
TASK 3............................................................................................................................................9
3.1 Research evaluation techniques............................................................................................9
3.2 Interpret and analysis results...............................................................................................10
3.3 Recommendations and further research areas.....................................................................13
TASK 4..........................................................................................................................................14
4.1 Presentation of outcomes....................................................................................................14
REFERENCES..............................................................................................................................15

Title: The influence of technology in the travel and tourism sector
TASK 1
1.1 Formulate and record possible research
Background
Technology is the most important element of the business development. In this regard,
day to day operations has been changed continuously in term of transport, air planes, etc. In
addition to this, growth of mobile technology in tourism sector help to people to develop e-
commerce which create good impact on the travel and tourism sector. Emergence of the new and
high tech mobiles phones assists to user to consider access of internet and online booking as
well. Single point of the contact helps to consider reservation for airlines, car rental, rooms in
hotels, etc. Technology is the most important character which create impact on the business
which is operated in travel and tourism aspect.
Rationale
Present report based on the Thomas Cook Group which is one of the largest tourism
sector enterprise in the UK. They consider different activities and tasks that helps to attain
desired results in the company. With using advance technology, travel and tourism business get
several benefits to develop more significant results in the nation. In this way, internet helps to
reach towards the potential destinations in different areas of the world. As results, it considers
global positioning of airline industry with advance technology. Present research despite
numerous avenues to promote areas in international environment and attain more significant
results in the research. With the help of present research, main benefit is that training growth
consider integration to increase economic development.
Aims and objectives
Aim: To analysis influence of technology in travel and tourism sector – A Case Study on Thomas
Cook Group.
Objectives
 To understand the concept of technology in travel and tourism sector.
 To identify factors which influence technology of travel and tourism sector.
 To interrelate factors in technology and growth of travel and tourism sector.
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 To recommend ways through digital technology could be implemented in travel and
tourism sector.
Research questions
 What do you understand the concept of technology in travel and tourism sector?
 What are the factors identify which influence technology of travel and tourism sector?
 How to interrelate factors in technology and growth of travel and tourism sector?
 What are recommendations ways through digital technology could be implemented in
travel and tourism sector?
1.2 Factors that contribute in the research project selection
In order to conduct the research, there are several activities has been implemented in the
research project selection. Substantial collection of the data and information helps to determine
investigation at workplace. It is important for researcher to find factors that contribute major
aspects in it. From the proper source of research, authentic information will be collected to find
useful information. There are primary and secondary two kinds of data has been implemented
that assists to make major contribution in the research project. On the other hand, following are
certain elements consider major part in the research: Scope of the survey: In the basic aspect, it can be stated that technology play very
important role in the business environment. In this regard, travel and tourism activities
consider little existence with advance outcomes. It will help to make proper focus on the
research that is beneficial to make proper concentration on the results. Interest of surveyor: Furthermore, researcher has wide interest in the present topic. This
is because, it will help to attain more significant advantages and develop more
profitability as well. Therefore, their interest is the one of the best aspect through travel
and tourism activities get proper functioning at workplace.
 Knowledge towards the research: Furthermore, there is wide knowledge to researcher
regarding technology in the travel and tourism. With the help of the proper knowledge
and functioning, they are able to gather relevant information at workplace.
1.3 Undertake the critical review of reference
Concept of technology in travel tourism sector
As per the point of Buhalis and Foerste, (2015), travel and tourism business get several
benefits with implementation of technology tools. With the help of the social media tools and
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techniques, there are different aims and objectives will be completed to attain significant results
at workplace. Tourism business has benefits to attain proper working and consider more effective
functioning in the systematic manner. As results, they can easily choose their location and
convince customers towards the business products and service. Furthermore, websites, blogs,
online advertisement, etc. Along with this, Filieri and McLeay, (2014) stated that reservation
system is also considered to focus on the easy access and consider with travel professional in the
systematic system. Therefore, each individual consider their focus on the comparison on price
with attain systematic work performance at workplace. In addition to this, they are also reducing
call volume to control purchasing process which consider innovative results in the business
environment.
However, Boniface, Cooper and Cooper, (2016) argued that computer system is the large
consideration which assists to stay connected different locations and branches which make easier
streamline reservation and cross company policy as well. In this way, they can take easier access
of information to improve guest experience, preferences, housekeeping information, etc. in
single system. Beside this, Neuhofer, Buhalis and Ladkin, (2014) explored their views that
technology tool in travel and tourism business determines with mobile communication in which
many travellers take devices to make changes in the tourism and hospitality businesses
communication. They deal with the location based advertising which depends on the
communication of enterprise which consider through text message, GPS tagging, etc. As results,
it creates benefits to attain more significant results to ascertain more profits and revenue as well.
Factors that influence technology of travel and tourism sector
According to the view of Fang, Ye and Law, (2016), technology consider important role
which helps to attain more significant results in the company. In this regard, tourism industry has
great advantage to tourism which replace with expensive human labour with the technological
aspects. It helps to deliver proper cost that assists to avoid issues of customers services.
Technology helps produce new set of intended consequences. It helps to attain desired results,
between technology and services. There is no issue occurs to deal with the cost saving activities.
On the other hand Kim, Chung and Preis, (2015), social media also influence to the technology
of travel and tourism sector to attract several customers at workplace. In this regard, positive
results will be attain through concentrate on the customer attraction. In this way, Thomas Cook
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Group consider their outcomes to maintain effectiveness in the business. As results, they are able
to target in the business. It will help to attain effective functioning in the business.
Relationship between different factors in technology and growth of travel and tourism sector
As per the point of Song, Lee and Reisinger, (2015), there is positive relationship
between technology and travel and tourism sector. This is because, it is the best tool to increase
customer attraction and maintain effectiveness in the business. With the help of the social media
tools, travel and tourism sector able to attain more systematic functions and operations in the
business. In addition to this, Neuhofer, Buhalis and Ladkin, (2014) stated that in the growth of
travel and tourism help to focus on maintain systematic work performance in systematic manner.
It is the most important aspect to attract customers in the business unit. Therefore, targets and
goals will be implemented to focus on the maintaining effectiveness at workplace. Results also
grow to focus on the new activities in the enterprise.
1.4 Research project specification
Research project specification consider important role in the business to attain desired
results and outcomes. In the Thomas Cook Group following tools and techniques implemented to
conduct proper research:
 Research approach: In the research, there are different approaches has been
implemented that helps to consider proper research at workplace. In this regard, in front
of researcher there are three perspective exist such as inductive, deductive and abductive.
From the all, he undertakes deductive which assists to consider subjective measures in
systematic manner (Taylor, Bogdan and DeVault, 2015).
 Research Design: Research design consider important role in the program to develop
systematic outcomes. This is because, it helps to create way through researcher able to
consider proper research program at workplace. There are three kinds of research design
exist such as descriptive, exploratory, experimental, etc. From the all, researcher consider
descriptive research strategy that would be beneficial to find useful perspective in the
business (Mackey and Gass, 2015).
 Data collection: Data collection is another important tool which would be helpful to
undertake primary and secondary two types of data to generate ideas. In this way,
primary data collection help to determine survey, interview, etc. Researcher taken survey
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on the basis of selected sample size and analysis results as well. Furthermore, secondary
data also collected which taken on the basis of books, journals, articles, newspapers, etc.
 Data Analysis: In the research process, collected data identify to take appropriate
decisions for implement outcomes in systematic manner. In this way, thematic analysis
has been taken to improve significant results at workplace (Farooq and O'Brien, 2015).
 Research strategy: In order to find useful consideration, there are two kinds of research
strategies has been implemented to focus on the systematic results. In this way,
qualitative and quantitative methods would be taken. From the both researcher consider
qualitative tool to analysis the data.
 Research philosophy: Furthermore, research philosophy also consider important role in
the business success. In this way, there are two types of research philosophies consider by
researcher to find useful information such as interpretivism and positivism. Interpretivism
research philosophy has been taken by researcher to find useful and fresh information.
 Sampling: In this research, 20 employees has been selected as sample size that are
employees of the Thomas Cook Group. On the basis of simple random sampling,
research will be conducted (Svantesson, Senorski and Samuelsson, 2017).
1.5 Appropriate plan and procedure
In order to conduct the research, there is appropriate plan and procedure has been
considered to focus on desired results and outcomes. In this way, different activities with time
frame has been included that helps to attain desired results in travel and tourism sector:
Activities Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Week
9
Week
10
Week
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Selecting
the
research
topic
Planning
for
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conductin
g research
Segmenti
ng work
among
research
team
members
Literature
review
Conductin
g survey
Analysing
collected
data
Planning
for
improvem
ent
Implemen
ting plans
Performa
nce
review
Feedback
and
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reporting
TASK 2
2.1 Match resources with questions and hypothesis
In order to accomplish desired results, there are different resources carry to promote
significant advantages. In the Thomas Cook Group, there are different sources implemented to
ascertain proper results at workplace. Thematic analysis of the research consider proper findings
for aims and objectives. In order to collect the relevant data, it is important to design and
promote effective results. In addition to this secondary information has been taken to attain more
significant results in the business.
2.2 Proposed research investigation with specification and procedure
In respect to consider research design, following questionnaire has been prepared to
maintain effective functioning:
Questionnaire
Name:
Age:
Gender:
1. Does technology influence positively to Thomas Cook Group?
 Yes
 No
 Can't say
2. How are you satisfied with implementation of technology in the chosen business?
 Highly satisfied
 Satisfied
 Dissatisfied
 Neutral
 Strongly disagree
3. Use of social media consider important role in the business?
 Yes
 No
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 Can't say
4. Which is the most important level in which technology implemented to attain desired results?
 Company level
 Divisional level
 Department level
5. What element improve product and services selling in Thomas Cook Group?
 Social media
 Modern marketing
 Digital technology
2.3 Record and collect relevant data
Theme 1 Technology highly influence to Thomas Cook Group
Does technology influence positively to
Thomas Cook Group?
No of respondents
Yes 16
No 2
Cannot say 2
Theme 2 Employees strongly agree with the implementation of technology
How are you satisfied with implementation
of technology in the chosen business?
No of respondents
Strongly Agree 14
Agree 3
Neutral 1
Disagree 1
Strongly disagree 1
Theme 3 Social media highly influence in term of technology to the business
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Use of social media consider important role
in the business?
No of respondents
Yes 17
No 2
Cannot say 1
Theme 4 At company level technology consider important role
Which is the most important level in which
technology implemented to attain desired
results?
No of respondents
Company level 15
Divisional level 3
Department level 2
Theme 5 Social media is main element that increase selling of Thomas Cook group
What element improve product and
services selling in Thomas Cook Group?
No of respondents
Social media 14
Modern marketing 3
Digital technology 3
TASK 3
3.1 Research evaluation techniques
In respect to attain desired outcomes, there are different types of research evaluation
techniques has been developed to focus on the survey method. It conducted and used to earn
more profits and revenue in the business environment. Following are certain research evaluation
techniques has been considered:
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 Scientific experimental model: This model consider effective results and outcomes with
different consideration in the business environment. This is because, it is based on the
cause and effect relationship perspective. Hence, goals and objectives will be completed
on systematic manner. Management oriented model: In this way, researcher need to implement PERT and CPM
model that assists to maintain effectiveness and attain desired results as well. In this way,
evaluation has been taken in systematic manner.
 Qualitative model: Qualitative model carry observation which helps to perform
objectives and goals in systematic manner. In this way, systematic review process
develop to accomplish desired targets and goals.
3.2 Interpret and analysis results
Theme 1 Technology highly influence to Thomas Cook Group
Interpretation: In order to carry the above graph, it can be stated that there are 16 candidates
stated that technology influence to the Thomas Cook Group. In this consideration, the company
able to increase their effectiveness with more customer attraction. Furthermore, there are 2
employees said that technology not influencing to the business in any consideration. Remaining
2 person stated that it cannot be interpret that it influence or not to the business.
Theme 2 Employees strongly agree with the implementation of technology
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Interpretation: In respect to look towards the above graph, it can be stated that there are
maximum people strongly agree with the implementation of technology in the business.
Furthermore, there are few candidates agreed with the statement of consideration of technology
at workplace of Thomas Cool Group. There are few people neutral with the implementation of
the technology. This is because, it reduces consideration of the enterprise and not develop person
ability. As results, more investment needed to perform functions and operations in systematic
manner. In addition to this, the company unable to produce creative results at workplace.
Theme 3 Social media highly influence in term of technology to the business
Interpretation: In order to focus on the above graph, it can be stated that there are 17
respondents stated that social media highly influence to the Thomas cook Group. This is because,
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it is the major aspect that help to attract more people in the business. The chosen organisation
can use Facebook, Instagram, Twitter, etc. to attract many people in the business. Therefore, it is
the major aspect which assists to attain desired results in the business to attain more profits and
revenue. Furthermore, there are few candidates said that it is never influence to the business
because it not require to operate significant advantages and not properly consider in term of
digital advances. In order to looking for the business activities, there are certain people also
interpret that it cannot be stated that technology influence or not to the business to develop
effective results.
Theme 4 At company level technology consider important role
Interpretation: The above graph shows that technology is important consideration which helps
to attain desired results at workplace. Therefore, there are 15 respondents stated that it is
consider on the basis of company level operations. This is because, it is needed in whole business
to develop several advantages and benefits to internal and external both kind of people.
Furthermore, there are 3 candidates stated that at divisional level it need to be consider to
maintain significant results and outcomes. Therefore, business need to develop more significant
advantages in systematic manner. Remaining 2 people said that at department level technology
consider to maintain their effectiveness and develop significant results as well.
Theme 5 Social media is main element that increase selling of Thomas Cook group
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Interpretation: In respect to design the above graph, there are 14 respondents stated that social
media is the main element that helps to attain more creative results and increases sales of
Thomas Cook Group. This is because, it will assists to attain creative results and outcomes to
focus on the desired results in proper way. Furthermore, there are 3 candidates stated that
modern marketing is the main perspective that assists to develop more selling in the market in
significant manner. It also helps to maintain effectiveness and carry operations in Thomas Cook
Group. Remaining 3 candidates stated that digital technology is the main perspective towards
technology could be implemented at workplace.
3.3 Recommendations and further research areas
In order to look towards the systematic results, it can be stated that innovative tools and
techniques helps to attain more desired results. In this regard, present study help to focus on the
more recommendation that are explained under here: Implement more discount: In order to make effective results, it is important for Thomas
Cook group to implement more discount. In this way, they are able to attract maximum
people in the business environment to attain significant results. Identify customers needs and requirement: Furthermore, the chosen enterprise need to
identify their customers needs and requirement. This is because, with the help of
assessment of their needs, they can implement more innovative results to attract them at
workplace.
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 Ascertain advance tools: In this regard, advance tools has been implemented to focus on
the desired results and attract more people as well. This is because, it is the best strategy
to attain desired goals and objectives.
TASK 4
4.1 Presentation of outcomes
Covered in poster
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REFERENCES
Books and Journals
Buhalis, D. and Foerste, M., 2015. SoCoMo marketing for travel and tourism: Empowering co-
creation of value. Journal of Destination Marketing & Management, 4(3), pp.151-161.
Filieri, R. and McLeay, F., 2014. E-WOM and accommodation: An analysis of the factors that
influence travelers’ adoption of information from online reviews. Journal of Travel
Research, 53(1), pp.44-57.
Boniface, B., Cooper, R. and Cooper, C., 2016. Worldwide destinations: The geography of travel
and tourism.
Neuhofer, B., Buhalis, D. and Ladkin, A., 2014. A typology of technology‐enhanced tourism
experiences. International Journal of Tourism Research, 16(4), pp.340-350.
Fang, B., Ye, Q. and Law, R., 2016. Analysis of the perceived value of online tourism reviews:
Influence of readability and reviewer characteristics. Tourism Management, 52, pp.498-
506.
Kim, M.J., Chung, N. and Preis, M.W., 2015. Motivations and use context in mobile tourism
shopping: Applying contingency and task–technology fit theories. International Journal
of Tourism Research, 17(1), pp.13-24.
Song, H.J., Lee, C.K. and Reisinger, Y., 2015. The influence of tourist experience on perceived
value and satisfaction with temple stays: The experience economy theory. Journal of
Travel & Tourism Marketing, 32(4), pp.401-415.
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A
guidebook and resource. John Wiley & Sons.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
Farooq, S. and O'Brien, C., 2015. An action research methodology for manufacturing technology
selection: a supply chain perspective. Production Planning & Control, 26(6), pp.467-
488.
Kao, H.Y., Yu, M.C. and Wu, Y.C.J., 2016. Design and evaluation of hospital-based business
intelligence system (HBIS): A foundation for design science research methodology.
Computers in Human Behavior, 62, pp.495-505.
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Svantesson, E., Senorski, E.H. and Samuelsson, K., 2017. While modern medicine evolves
continuously, evidence-based research methodology remains: how register studies
should be interpreted and appreciated.
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