ERP System Selection Using Hesitant Fuzzy Logic

This assignment focuses on the selection of an Enterprise Resource Planning (ERP) system, specifically utilizing the concept of hesitant fuzzy linguistic information. Students are required to analyze a set of research papers and extract relevant insights regarding the application of hesitant fuzzy logic in ERP system decision-making. The analysis should delve into the methodologies, advantages, and potential challenges associated with this approach.

Running head: TECHNOLOGY INCORPORATION IN HOSPITALITY INDUSTRY 1
Technology Incorporation in Hospitality Industry.
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TECHNOLOGY INCORPORATION IN HOSPITALITY INDUSTRY 2
Executive Summary
Monet is an organization which ventures in the hospitality industry. The industry was
formed after merging of a group of 5-holiday resorts. The reason behind coming together of the
resorts was to deliver satisfactory services to the customers as well as increasing the profit
margins. To achieve the objectives, the organization incorporated information technology (IT) in
its process which included the development of booking website to enable direct bookings. A
complimentary mobile app was also developed to facilitate the process of reservations. The paper
also reports the operation of the firm with the application of information technology which
includes the continuous progress of the organizations. Necessary recommendations are also made
concerning the emerging issues and areas of weaknesses of the firm.

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Table of Contents
Executive Summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Assumptions of the report............................................................................................................................5
Critique Management Decision...................................................................................................................5
Integrated ERP solution...........................................................................................................................6
Development of company website.......................................................................................................6
Complimentary mobile Application.....................................................................................................7
Web 4.0- Level ultra-intelligent electronics.............................................................................................8
The information Systems.............................................................................................................................8
The information technology........................................................................................................................9
Mechanisms of attracting new customers..................................................................................................10
Conclusions...............................................................................................................................................11
Recommendations.....................................................................................................................................11
References.................................................................................................................................................11

TECHNOLOGY INCORPORATION IN HOSPITALITY INDUSTRY 4
Introduction
The continuous development of information technology has made it mandatory for all
organizations to incorporate it into their operations. It is because all processes involving the
management of organizations need the application of information system to ensure fast and
reliable execution. Monet is an organization which is operating in the hospitality industry
offering holiday resorts. The company is formed after merging of five-holiday resorts who need
to bring their effort together to ensure that they increase their services and meet the customer's
expectations. Currently, the firm incorporates a broad range of living quarters consisting of final
paper, bed, and breakfast with luxurious suites in almost all parts of Australia.
To ensure the company attracts customers from all corners of the world, the firm should
incorporate information systems and information technology in its operations. Today, the globe
has adopted a digital plan in the sector of business, and the Monet organization should not be
exceptional. There is an urgent need to develop a company website to ensure the services are
available online and customers can access them irrespective of their locations. The website has
services of bookings and travel amongst many others. The company also company also aims at
developing a complementary mobile application which should be linked directly to the website
to ensure similarity in activity flow of the organization. The mobile application should cater for
the prices of the services offered and their prices which should vary dynamically based on
demand and seasonal factors. The system of the management builds on an integrated ERP
solution and Web 4.0 level ultra-intelligent electronic portal.
This paper, therefore, highlights on main issues to be incorporated in the process of
implementing the idea. The paper outlines the assumptions to be made in the process of

TECHNOLOGY INCORPORATION IN HOSPITALITY INDUSTRY 5
implementation as well. In a detailed manner, the difference between the information systems
(IS) and the information technology (IT) and how it affects customer's choice, continued
patronage and brand loyalty are highlighted. The report explains the mechanisms which the firm
can apply to attract new customers from competitors and identify business opportunities towards
the positive progress of the Monet organization. Throughout the paper, ideas are displayed
together with their implementation mechanisms to show how the Monte organization which
achieve its objectives and keep insist on positive performance in future.
Assumptions of the report
This report is based on the following assumptions.
i. All stakeholders of the Monet organization will play their respective roles towards the
implementation of the ideas.
ii. Information technology experts will be acquired by the organization to ensure that all IT
issues are addressed accordingly and at early stages.
iii. Proper installation and maintenance of the IT systems will be administered by experts.
iv. The organization has adequate resources to initialize and to ensure progressive
implementation of the ideas.
Critique Management Decision
The management of the organization should stand as one and embrace similar ideologies
to see the firm moves towards where it aims to be (Zervas, Proserpio & Byers, 2014). The
management is very crucial in any organization since they ensure day to day activities are
executed accordingly. For any company to stand Maximum Corporation should be portrayed by

TECHNOLOGY INCORPORATION IN HOSPITALITY INDUSTRY 6
all members of the management committee. The research did previously state that 75% of falling
organization have been resulted by lack of cooperation between management (Musing & Kolar,
2013). The Monet group should first seek to adopt experienced managers who embrace
teamwork as the first step. The adoption of information technology (IT) in Monet organization
will be based on the web 4.0-level ultra-intelligent electronic portal and an integrated ERP
solution.
Integrated ERP Solution
Enterprise Resource Planning is a system which allows an organization manage its
operation from a central position based in an office (Wang, Mao & He, 2016). The software is
designed specially to enable it to manage the activities of business relating to technology, human
resources, and services. In the Monet organization, ERP software is intended to integrate the
activities concerning product planning, sales, and marketing in a single database, application and
user interface (Nicolau & Santa-Maria, 2013). Monet Company aims at making all the process of
the organization automated.
Development of Company Website
Information Technology experts will be adopted to create a website for the organization.
The website will display the features of the structure, making it attractive to clients. The pictures
of the hotels will be posted both outside and inside. The aim of showing the features of the hotel
is to attract potential customers (Wang, Mao & He, 2016). The website will be available online
and freely accessible. The organization will be displayed fully stating the mission, vision and
core values. Pictures of the management, employees, and customers will be shown. The design
of the website will be meant to attract more clients and making services access convenient.

TECHNOLOGY INCORPORATION IN HOSPITALITY INDUSTRY 7
The services offered by the organization will be displayed. The hotels, the booking procedure,
and the prices. The site will allow customers to create their accounts, log in, and access the
services successfully. Bookings will, therefore, be made online reducing paperwork and time
wastage. A wide range of customers will be accessible since the website will be available in all
parts of the world. The attractive display of the website will end up attracting a new class of class
of customers. To get the travel services, clients will need to log in, place their order concerning
their destination and just attend their journeys on the travel day. The hotel bookings will allow
customers to choose the hotel of their choice after viewing the available hotels. Since the prices
are displayed, the customers will send their funds and allocation of the rooms will be made
successfully. The organization should also acquire permit staff to manage the website and carry
out the necessary changes. It is because most of the services offered y the Monet group are
seasonal, and their prices are variant. Updates need to make incorporated as soon as they arise to
curb inconveniences (Gin Choi, Kwon & Kim, 2013). The website will ensure customers get
services at their convenience and enable the organization plan for the available demands.
Complimentary Mobile Application
To increase the convenience customers which will lead to increased customer turn up, the
firm should develop an additional mobile application. The application can be prepared by
experience and highly experienced IT experts and programmers (Yoon, Kang, Hong & Lee,
2013). The management of Monet organization should, therefore, adopt Experienced IT experts
who should develop the application (AlBattat & Som, 2013). The application should be designed
in a way that it allows people to create their accounts and access all available services. The
bookings of hotels and travels services should be accessible together with applicable charges.
The application should also offer a place for users to pay for the services by loading money. It

TECHNOLOGY INCORPORATION IN HOSPITALITY INDUSTRY 8
should embrace the use of mobile banking. The corresponding mobile application should assign
tour guides to tourists on an automatic basis. The application should also be available online and
freely accessible. Every internet user should have the permission to visit the site and download
the application.
Web 4.0- Level Ultra-Intelligent Electronics
For Monet organization to achieve its objectives at a fast rate, the ultra-intelligent
electronics should be incorporated. Ultra-intelligent electronic aims at providing competitive
advantages to organizations. It creates a level of electronic advice and trust between companies
and customers (Madany, Elaziz & Elkrim, 2012). Despite the world adopting the technology,
relationships remain more relevant. The issues of trust are essential in an organization, trust
existing between clients and organization earns the team increased number sales (Verma, Sock &
McCarthy, 2012). The incorporation of Ultra-intelligent electronics in the Monet group it will
place the firm on top of its competitors.
To enable a proper flow of services in the company, the ultra-level electronic should be
embraced. All issues pertaining the operation of the business will be addressed accordingly and
facilitating quick achievement of the objectives. The management should, therefore, adopt the
ultra-intelligent electronics in the Monet Company.
The Information Systems
The information systems (IS) are very crucial towards the realization of the Monet
organization customer attraction goal (Zach & Erik, 2012). Information systems are efficient in
the sector of creating awareness of an existing product amongst users. In most cases, this is
achieved through online basis (Lin, Zhao & Wei, 2014). Monet Company operating in hospitality

TECHNOLOGY INCORPORATION IN HOSPITALITY INDUSTRY 9
industry needs to get customers from all the parts of the world apart from Australia. Therefore
the firm needs to go online and create an information system for the customers to get a clear
view of the services. It will be achieved through the development of the website and a mobile
application. Through information system, customers will be increased, which will need to
improve services offered (Wang & Chen, 2012). The accrued revenues will increase therefore
enhancing the realization of the goals-chances.
The improvement of services by application of information systems will increase the
convenience of the services to customers. The brand loyalty amongst customers will be
developed as a result. The automatic allocation of houses, bookings and personalized tour guides
will make Monet services first choice for many travelers and tourists (Madapusi & D’Souza,
2012).
The Information Technology
Currently, all firms are operating on the computer due to continuous advancement and
growth of technology. The globe is existing as a small market (Myrthianos, 2014). Due to the
effects of technology, the business sector has been affected adversely. The number of physical
stores is closing day by day and adopting the e-commerce concept (Kong, Cheung & Song,
2012). Information technology makes the application of information systems valid. Information
systems cannot be into existence without information technology, and the two substantially
depend on each other. Monet Company is wishing to increase the number of customers;
definitely, they have to embrace information technology. Information technology will facilitate
the availability of online platform making services readily available to all customers globally.

TECHNOLOGY INCORPORATION IN HOSPITALITY INDUSTRY 10
The IT incorporation is of adverse benefits, and proper application will have benefits to
the Monet Company. The services offered by the firm will be available online and bookings of
both hotels and travels made possible (Mohebi & Farzollahzade, 2014). Widened access will
lead to increased customer turn up. The designing of the website needs IT knowledge, and
attractive designation of the site showing a clear view of their hotels will make their firm first
customer choice.
Mechanisms of Attracting New Customers
Unhealthy competition in the market may lead to poor performance of firms leading to
closure (Hao, Arsiah & Awangku, 2107). The hospitality industry is very competitive, and for
the company to ensure it is amongst top competitors, it should apply the appropriate mechanism
and eliminate on areas of weaknesses. To attract more customers, the Monet Company should go
the technology way in all operations. The first step should be the development of a website. The
website should be designed in a way that it attracts customers. Clear pictures of the hotels and
the surroundings of the Monet hotel should be displayed. The website should be simple and
extremely attractive. The company should also develop mobile application also containing all the
information and services offered by the firm.
The company should also ensure that the website and mobile application are exceptional
from that of competitors. Various aspects should be insisted including the usage of the
application. The application should be easy and simple to use. It should also guide the user to all
services available.
Business opportunities should be researched and implemented with the aim of attracting
customers (Yen & Teng, 2013). Some of the possibilities should be the application of payment

TECHNOLOGY INCORPORATION IN HOSPITALITY INDUSTRY 11
channel. The company should link with banks globally and incorporate mobile money transfers
services. Services like electronic tour guide should be adopted since they are current
opportunities which brings a lot of convenience to customers. Through improvement of areas of
weaknesses and implementation of existing opportunities, the Monet Company will be in a
position to attract new customers and from its serious competitors.
Conclusions
For Monet organization to prosper in the hospitality industry, various issues have to be
addressed. Firstly, the company should incorporate information system and information
technology in its applications. The emerging trend of technology like an integrated ERP solution
and ultra-intelligent electronics should be applied in daily operations. The technology should
facilitate bookings and payment services. All these issues aim at ensuring that the company
operates in modern trends and convenience of customers. As a result, new customers will be
attracted who will make sure that the accrued revenue is increased. The Monet organization will,
therefore, compete effectively in the industry henceforth facilitating the achievement of goals.
Recommendations
To ensure good performance of the Monet Company and existence in future, the following issues
should be addressed with immediate effect.
i. The company should initialize a project to establish branches in other parts of the world
especially the famous tourist destinations.
ii. Necessary adjustments should be made concerning the emerging issues in technological
growth.

TECHNOLOGY INCORPORATION IN HOSPITALITY INDUSTRY 12
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