Impact of Technology on Market Research: New Technologies and JWS's Client Requirements

Market Research

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EXECUTIVE SUMMARY
Technology has transformed the ways of doing business in many parts of the world. In the era
of digital business, it has become crucial that company uses technologies for doing operations
like market research. This is because technology not only improves the quality of research
but also reduces the efforts of the company. This report provides with the information about
the ways in which technology impacts on the market research. It is essential that companies
like JWS which is big market research company has large numbers of clients. This report
suggests about the new technologies that is required by their clients according to their need in
the process of doing market research. The way in which these technologies can help the firms
in easing the process of market research has been elaborated.

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Contents
INTRODUCTION.................................................................................................................................2
Impact of technology on market research..............................................................................................2
New Technologies in market research...................................................................................................3
JWS’s client’s requirements..................................................................................................................4
Conclusion.............................................................................................................................................4
REFERENCES......................................................................................................................................5