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Importance of Data Analytics based on Social Media for JWS Research

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Added on  2023-06-08

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This report discusses the importance of data analytics based on social media for JWS Research, a marketing research consultancy. It covers the use of sentiment analytics, natural language processing, and machine learning to quantify scores based on social media interactions. The report also highlights the benefits of social media analytics for improving marketing strategies and customer service activities.

Importance of Data Analytics based on Social Media for JWS Research

   Added on 2023-06-08

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HC2022 Market Research
Report
Importance of Data Analytics based on Social Media for JWS Research_1
Executive Summary
JWS research is one of the privately-owned company for handling the marketing research
consultancy. Here, the company is working on the enhancement of the technology with proper
services for the clients. It includes the details related to the ACT Government, Cancer Institutes,
Government of South Australia etc., where the major source of data is from social media. Hence,
the report will discuss about how the data analytics will work on the social media tools with
proper business environment setup.
Importance of Data Analytics based on Social Media for JWS Research_2
Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................2
Importance of Data Analytics based on Social Media.....................................................................2
Conclusion.......................................................................................................................................4
References........................................................................................................................................4
Importance of Data Analytics based on Social Media for JWS Research_3

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