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JWS Research and the Potential Role of Data Analytics in Marketing Research

   

Added on  2023-06-07

7 Pages1467 Words148 Views
HC2022 Market Research Assignment 1 – Individual Report
Report

Executive Summary
The market research has been about JWS Research which is an independent and a privately-
owned company based in Sydney for handling the marketing research. It works on handling the
different new technologies for the enhancement of marketing capability with providing the
efficient and the accurate results for the client. The company has been focusing on joining the
data analytics for the users where their major source would be the social media.

Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................2
Evidence for Marketing Research and Potential role for data analytics..........................................2
Conclusion.......................................................................................................................................3
Bibliography....................................................................................................................................4

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