Marketing Principles for Tel Aviv App: Segmentation, Ideal Customers, Branding, Pricing and Communications

This report discusses the marketing principles for a new app called Feeding Free that provides information to visitors about where they can eat free food in Tel Aviv. It covers the marketplace, approach to segment the market, ideal customers, brand name, pricing strategy and marketing communications proposals. The app targets children who visit Tel Aviv for travel and uses competitive pricing strategy. The marketing communications proposals include email, SMS, social media platforms and effective channels.

PRINCIPLES OF
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
About the marketplace for the proposed app paying particular attention to any gaps...........3
Explaining the best approach to segment the market.............................................................3
Analysing the ideal customers................................................................................................4
Brand name and the proposal of the app................................................................................4
Explaining the pricing strategy...............................................................................................5
Explain your marketing communications proposals and why they will work.......................5
CONCLUSION................................................................................................................................6
REFERENCES:...............................................................................................................................7
Books and Journals.................................................................................................................7

INTRODUCTION
Principles of marketing means all those components that are used by the organisations
and the business firms in order to gain lots of customers towards the business. In this report there
will be the discussion on the that has been specially made for the kids in the boundary of the Tel
aviv. Segmentation for the app will be discussed (Hopkins and et.al., 2021). There will be the
analysis of the ideal customers for the app that has been developed. There will the discussion on
the brand name and the tag line. Along with that pricing strategy and marketing communications
proposals will be discussed. At the end of the report there will be the discussion on the Gantt
chart.
MAIN BODY
About the marketplace for the proposed app paying particular attention to any gaps
In order to promote the app, it has been specially made to attract the customers in the
boundary of the Tel Aviv market place. It is the appropriate location for the marketing managers
to launch the app in that market through which they can get potential customers. It is a very wide
market and it offers variety of products and services to the people (Hockenberry, 2019). This
place is very famous for shopping people come across the world to visit this place. It will helps
the marketing department of the company to easily attract lots of customers towards their
application they have developed. They are the new start up in the market and have the biggest
opportunities to get large number of customers in the market of the Tel Aviv. It requires lots of
funds in order to start the business and promote it in the market.
Explaining the best approach to segment the market
 Segmentation and Targeting: This means to segment or differentiate the market on a
various bases. It is the most important part that is to be considered by the organisations
because through this they become able to analyse the potential market in which they want
to target. In order to promote the app, first it is very important for the company to analyse
that segment of the market in which they want to target (Cannon, Lohtia and Paulich,
2021). They are the start up and want to introduce their app that is a food application app
which includes various types of foods products that they will offer to their customers. For
that purpose they should target that customers who continuously uses food applications in
relation to order food from outside. Their application is mainly targeting the children who

are the visitors and come in order to travel in the boundary of the Tel Aviv. They should
promote their app by targeting the children in the market. They are the potential
customers of their business through they will be able to carry out the business activities.
 Positioning: This means that after selecting the appropriate market organisations should
focus on to provide the effective services through their application. This will help them to
stand out from the competition in the market by providing the knowledge of the place
where children can eat for free. There are lots of competition present in the food market
and positioning will helps them to stay in the competition.
Analysing the ideal customers
In order to start the business, they want to promote their app in the market of the Tel
Aviv which will be the most appropriate location for the company. They have build an app that
act as a guide to all the travellers that visits Tel Aviv in order to travel (Ortikov, 2021). Their
ideal customers are the children of those who visits this place. This place is so much famous for
the foods and other things. There are various places that offers free food to the children through
which they promotes the brand image of their restaurant. Main motive of the app is to guide the
individual specially the children from which they want to give the knowledge of which
restaurants are providing free food to the children. This will facilitates the organisations to get
more and more downloads because by using this app the visitors will get to eat free in those
restaurant in which they can get free food. So the ideal customers for the app is the children who
have visit the Tel Aviv for the purpose of travelling.
Brand name and the proposal of the app
The name for this app will be the Feeding Free app that will be the brand name. It has
been decide by the upper level of the management. It is the most appropriate name for the brand
as it gives the ideas of the functioning that how it works. Main purpose of introducing this app in
the market is to promote the restaurant in the market of the Tel Aviv. Another vision of the
organisations in order to promote the brand in to eliminate the wastage of the food that is being
thrown everyday (PHILIP and KOTLER, 2020). By providing the knowledge of the place that
are offering free food to the children they can reduce the wastage that is done by the restaurants
in the boundary of the Tel Aviv. Tag line that has been given by the marketing department of the
app is “Serve food Save Life”. This will help the marketing department of the company to

enhance the brand image because through this slogan they will be able to get more and more
customers for their app.
Explaining the pricing strategy
The pricing strategy that the Feeding Free will be using is the competitive pricing
because this helps them to stay in the competition and give tough challenge to the existing brands
who are providing same services to the customers. Marketing department of the company have
critically analysed the market in order to set the prices through which the customers can get
subscription in the application (Angle, 2018). By using this strategy they will be able to attract
good number of customers towards their application and which results in the more download. In
this type of strategy the upper level of the management does not set the price according to their
own wish but apart from that they will first analyse the price of the competitors. This pricing
strategy will help the Feeding Free company to gain more success in the future and also
facilitates them to eliminate the market losses.
Explain your marketing communications proposals and why they will work
Objectives
 To get more than 1 million downloads in first year
 To generate 10% profit
 To accomplish themselves as a valuable brand
Resources
In order to promote the application in the city of Tel Aviv, they will be needed of the
effective marketing team who will promote the application in the market. Along with that there
will be the requirement of lots of funds in order to carry out the promotional activities (Chandra
and Hamato, 2022). Tel Aviv is a tourists place and so many visitors come for the purpose of
travelling. They will be need of attractive tools and promotional banners through which they can
attract the visitors towards that.
Communication tools
One of the main communication tools that they will be use in order to promote their
application is the emails. Through emails they will be promote their app and remind the
customers about their application (Mudholkar, Katalakute and Thorat, 2019). They will also be
using SMS and text through which they can effectively communicate with the customers.

Platforms
The company will be using effectively platforms in order to advertise their services in the
market. They will use various social media platforms like Instagram, Facebook, Twitter etc.
Marketing department of the company will use effective channels through which they can attract
lots of customers towards their application.

CONCLUSION
From the above report it has been analysed that marketing is very important aspects in
order to start a business that helps the organisations to promote their products and services in the
market. In the above report, there has been discussion undertaken on the new start up that is
launching their application in order to provide the information to the visitors from where they
can eat free food in the boundary of the Tel Aviv. In the above report, segmentation of the
market has been analysed. Along with that there has been the evaluation of the ideal customers.
At the end of the report there, pricing strategy and marketing communication proposals have
been evaluated.

REFERENCES:
Books and Journals
Cannon, J.P., Lohtia, R. and Paulich, B.J., 2021. Blended Learning in Principles of Marketing:
The Effects of Student Differences on Student Performance. Journal of Marketing
Education, p.02734753211058357.
Hockenberry, T., 2019. Marketing isn't just for products and services. The Journal for Quality
and Participation, 41(4), pp.17-19.
Hopkins, C.D and et.al., 2021. Changing Perceptions of Marketing Ethics and Social
Responsibility in Principles of Marketing. Journal of Marketing Education, 43(2),
pp.244-259.
Ortikov, A.B., 2021. Prospects of application of the principles of marketing in the development
of light industry enterprises in the region. Cognitio rerum, (7), pp.29-32.
PHILIP, T. and KOTLER, A., 2020. PRINCIPLES OF MARKETING, GLOBAL EDTION.
PEARSON EDUCATION Limited.
Angle, J.W., 2018. BMKT 325.50: Principles of Marketing.
Chandra, K. and Hamato, G.G., 2022. Strategizing Marketing Mix for Business Sustainability of
Ethiopian MSEs. Indian Journal of Marketing, 52(3), pp.21-35.
Mudholkar, G.P., Katalakute, G.B. and Thorat, S.B., 2019. Service marketing mix rankings of
management institutes in maharashtra. Sumedha Journal of Management, 8(3), pp.460-
463.