Telstra Strategic Report

Telstra strategic report1
TELSTRA STRATEGIC REPORT
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Telstra strategic report 2
Abstract
Telstra is leading in the industrial sector by embracing innovation and taking up novel business
chances. The company is deliberate as most superior service provider because it has been
successful in transforming itself into a full service ICT firm. This paper has used the tools of
strategic analysis to weigh up the current strategic and competitive position of Telstra
Corporation. In addition, this report drew attention to discuss a number of aspects of internal and
external environment. The paper recommends that organisation should enter overseas market and
increase its market share. Telstra should also concentrate on the monetary functions, and
concentrate on mass customisation, functions and co-branding with other companies. Finally, it
should emphasis on the reporting systems and monitoring strategic risk management systems.
The paper concludes that the company should advance customer satisfaction by upgrading its
service and product range.

Telstra strategic report 3
Introduction
Telstra Corporation Limited is a service provider of telecommunications, information services,
and network platform businesses and the ex-state owned monopoly offers conventional
telephone-service to homes and industries, adjacent and long-distance service, mobile
telecommunications, and an inclusive range of data-services, comprising Internet and online-
services (Telstra Annual Report 2018). At present, they have ventured in networks upgrades and
are the first launcher of mobile data services. The telecommunication services offered by Telstra
are centred on ubiquitous, robust and affordable infrastructure that can assist the firm to move to
the subsequent level (Crozier 2010).
The rationale of this report is to evaluate strategic decisions of Telstra, to assess the competitive
position, to consider the internal and external environments, and recommend based on strategic
gap. This company analysis of Telstra has used the tools of strategic analysis to weigh up the
current strategic and competitive position. In addition, this report drew attention to discuss a
number of aspects of internal (TOWS, company’s mission, vision, and competitive advantage)
and external environment (PEST and porter five analysis).
External environment
PEST Analysis
Political:
Currently, the political atmosphere in Australia is quite stable; however, the telecommunications
industry is greatly affected by repeated alterations of government and policy makers’
Economic
The telecommunications industry can be altered by shifts in demand, rising inflation rates,
irregular interest rates, variable exchange rates and growing taxation rates. The company is
failing to safeguard its funds for the growth of the economy; it might think about lowering some
rate of its telecom and broadband networks as well (Reuters 2010).