Competing with Covid-19: Survival Strategies for Grocery section of Tesco PLC in England and Ireland Markets

Business Dissertation
(Competing with Covid-19: Survival
Strategies for Grocery section of Tesco
PLC in England and Ireland Markets)

Contents
INTRODUCTION...........................................................................................................................1
Background of the study..............................................................................................................1
Research rationale........................................................................................................................1
Research Problem........................................................................................................................2
Research aim................................................................................................................................2
Research objectives......................................................................................................................2
Research Questions......................................................................................................................2
Research significance...................................................................................................................3
Dissertation structure...................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Background of the study
An online grocery is defined as sale of grocery products through internet. It is a brick-
mortar supermarket or grocery store that allows customer to order products online without
moving outside from their house. Online grocery market is rapidly increasing and it displace the
traditional retailers for the market (Frederick and Bhat, 2022). The primary aim of the online
grocers is to deliver the best quality grocery items directly to the customers at their doorstep in
competitive prices. It provides ability to the customer to order products from the company's
websites as well as choose a time slot for the delivery. It saves the time of users as they no more
navigate traffic, stand more in a queues at the checkout. Spending 5 minutes in online grocery
shopping is more easy for the customers and they can have their groceries arrives at the front
door. Users can also easily compare prices and reviews from other brand before making their
purchase decision. Online grocery shops are more profitable for retailers when they sales their
products and service in online platform (Bao and Zhu, 2021). At the time of Covid-19 pandemic,
online grocery business builds more growth and success in the market. In this pandemic, people
are allowed to came out of their houses and even they face many challenges to purchase grocery
also. It is also risky for them to get out from their house and go for purchasing grocery. At this
time, online grocery shop becomes more helpful for them to get their grocery at their door steps
in competitive prices. Tesco is a multinational retail organisation of that also provides groceries
products to their customers. It has their own websites where customers can easily place their
orders for their products. Online food delivery system of the company is very effective as it
allows their customers to view menu and place an order through the websites and app of the
company. Thus, current research is conducted evaluate the strategic and economic aspects of
Tesco's online food delivery system.
Research rationale
The reason behind for the selection of this research topic is to gain knowledge regarding
online grocery market that allows customers to purchase their grocery products from their home
without moving out (Yoon and Woo, 2020). This information may help company to improve
their online food delivery system and provide better service to their customer. There are two
main objectives of researcher to conduct research in this topic that are personal and professional.
1