Developing Marketing Plan for Tesco: Roles, Responsibilities, and Comparison with Sainsbury

Developing marketing
plan

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Key roles and responsibility of marketing function....................................................................3
How key roles and responsibility of marketing relate to other functional organisation.............4
Compare ways marketing mix planning of different organisation..............................................7
Basic marketing plan for organisation........................................................................................8
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is the unique concept by which company can generate interest in minds of
potential customer with help of advertisement. It is the productive process of transferring value
of company offerings to the target customer. Understanding of the marketing essential is very
import mat for the successful business plan. The marketing essentials consist of advertisement,
sales techniques and publicity in order to design products and services for developing more sales
and revenue. The chosen organisation for this report is Tesco which is biggest retail brand of UK
and founded by Jack Cohen (Adong, 2018). The company hold strong position in retailing and
generate more revenue. The report includes key roles and responsibility of marketing function
and its significance of interrelationship of other functional units. The report compares ways
marketing mix planning of different organisation. At the end, report evaluate basic marketing
plan for organisation.
TASK
Key roles and responsibility of marketing function
The marketing function focus on buying and selling of respective products in order to
satisfying actual needs of the target customer. The ultimate role and responsibility of marketing
function combines transportation, storing of goods, collecting market data related with potential
customer. This will help in identifying needs and wants of the customer. In context of Tesco, its
marketing function includes specific roles and responsibility for anticipating consumer demand
and maximise profits of company (Carpenter, 2020). Tesco roles and responsibility of marketing
function are as follows-
Identifying requirements of customers- The function of marketing is highly responsible
in order to recognising changing needs of the potential customers. The primary concentration
will recognise actual needs, attitudes, habits and wants of customer. The Tesco making function
analyse careful data of customers in fulfilling actual demand of the market.
Anticipating customer requirements-The department of marketing is responsible
towards foresee requirements of potential customers. By evaluate actual requirement of the
customer, marketing function of the Tesco deliver productive information to the company in

developing appropriate plan for company profits. This will build strong position of the company
as they are capable enough in fulfilling demands of the customer.
Satisfying customers' needs-The basic role of the marketing function is to fulfilling
satisfying need of the respective customers. In starting marketing function of the Tesco recognise
products and then it satisfies actual needs of the customers. It will help company in offering
value for money to the customers.
Making profit- The marketing function is accountable for introducing devise and
innovative plan in current products and services. It includes delivering more value to the
customer by adding some useful packages (Chernev, 2020). This will not provide only value for
money to the consumer but also enhance sale and organisation profits.
The role of marketing of Tesco can be seen by detail analysis of the exiting situational
analyse of the marketing strategy. This will aid in processing corporate goal as well as develop
marketing goal for establishing company sustainability. With the help of marketing function
Tesco accomplish its marketing goal including cost saving, market expansion, growth and
profitability. This will help in transforming and measuring actual objective of marketing and
improve position of the company.
How key roles and responsibility of marketing relate to other functional organisation
The marketing is the effective business function that develop effective interrelationship
with others business function like production, research & development, finance and so on. The
destination to fulfil business objective by the marketing manager of the Tesco (Hansen, 2017). It
performs its roles and responsibility in the wider context of business to maintain sustainability of
the business. In others words, to execute actual roles and responsibilities manager of the Tesco
focus on completion of overall goal and objective of company. The major types of role of
marketing manager of Tesco company are as follows-
Identification of the marketing plan- In competitive market, Tesco need to develop and
identify its marketing plan for long term survival. This is more essential for marketing manager
to recognise existing marketing trends and potential opportunity in order to generate more sales
of company. In current situation, all other companies will recognise existing marketing needs
and potential sources to accomplish needs of the target market consumer. This is the systematic
and effective approach to target more consumer. The marketing manager of the Tesco focus on
the destination objective and meeting current trends of the market. This will attract more