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P1 Key Roles and Responsibilities of the Marketing Functions

   

Added on  2020-11-12

12 Pages3787 Words180 Views
MARKETINGESSENTIAL

Table of ContentsINTRODUCTION ..........................................................................................................................1PART 1............................................................................................................................................1P1 Key roles and responsibilities of the marketing functions......................................................1P2. Roles andresponsibilities of marketing relateto the wider organisational context.............................................................................................3PART 2............................................................................................................................................4P3. Importance of marketing mix to achieve business objective. ...............................................4P4 Basic marketing plan for an organisation...............................................................................6CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTION In fast and changing environment, marketing is defined as an important function for eachtype of organisation as it support in promoting, selling goods and services produced (Baker, andMagnini, 2016). In general, the concept of marketing is the arrangement of each task that areperformed by companies in order to explore, develop and provide the best service that aid tosatisfy actual needs of customer. It is management process for anticipating, identifying andsatisfying customer requirements profitably. Effective marketing help to identify the accuratemethods and techniques that help in expanding business and attract large number of customer. Inthis report, for part 1 coca cola is and for part 2 beauty giant is taken to better understand theimportance of marketing. The report covers, role of marketing and its connection with other unit and importance ofmarketing mix to attain overall objective. Apart from this, authentic marketing plan is developedand evaluated to attain the desired objective. PART 1P1 Key roles and responsibilities of the marketing functions.In business context the action of companies that support in selling and promoting goodsand services which involves advertisement and research to attain the desired objective(Marketing, 2019). It is the procedure that support business firms to develop values for customerand create an effective relationship so that needs can be fulfilled and customer base can beincreased. Marketing is also refereed as social process that help companies and individual toacquire their total needs and requirements by developing and exchanging values with other.There are different marketing concepts that are crucial to understand so that suitable knowledgecould be gained about several fluctuations in market. Some of discussed below: Production concepts: It is consider to be the oldest concept which was established in1950s. At that time the entire concept of marketing was related with production of various goodsand offering the same to customer. The main ideology beside production concepts is thatcompany can gain profitability by increasing supply and reducing cost. Eventually it will alsoimprove customer base to the organisation as product would be supplied in proper manner ontheir demands (Baker and Saren, 2016). 1

Selling concepts: As the name suggest this concepts mainly related with selling processby respective company. This is related with offering of different goods produced by companiesto targeted customer in particular marketplace. All sales dealing are consider the primaryobjective rather than customer relationship. Marketing concepts: The main purpose of this concept is to put customer preferences asthe main motive that further support companies to gain profitability. Company adopt differentpolicies that are focused to satisfy customer needs that assist to grow brand image at global level.It applies the “sense-and-response” philosophy, that discuss that organisation must manufacturecorrect products for all customers rather finding right customers for produced goods. Societal-marketing concepts: This concepts means that companies focus on deliveringbest product to entire society that provide different benefits in improving the standard of living.It is observed that this marketing approach tends to bring balance within the pursuit of businessprofit related with customer desire and fits society best interest. From the above discussed marketing concept, it is crucial for coca cola to adopt theconcepts of societal-marketing and marketing that help to get immense success in future byselling more product to large number of customer. Roles and responsibilities of marketing department In present business scenario, there are number of roles and responsibilities of marketingdepartment that helps companies to attain their desired goals and objective. Some are explainedwithin the context of coca cola:Developing effective strategies: The main crucial role of marketing is to develop and setthe best strategies for Coca coal that help in expanding business and delivering existing goods inmarket. In addition the marketing function are also responsible for positioning actual strategiesadoptive by with other policies and aim of coca cola. Marketing also aid company to reach predefined goals in effective manner and attain the desired goals and gain success. Market research: The other crucial responsibility of marketing is to analyse, conductproper research of current market that aid to ascertain actual trends, taste and preference ofcustomer as well as market gap. Marketing department of coca coal use to execute appropriateresearch in best manner that aid to get total opportunities available in market. This help toexpand existing product portfolio and develop brand value that serve well in current market. As2

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