Effectiveness of CSR Activities in Enhancing Competitive Advantages

The assignment has been conducted as per the research aims and objectives, with a clear plan in place to monitor and complete specific tasks. The researcher adopted primary research methods using questionnaires to gather data from respondents, exploring the significance of CSR activities and competitive advantages. Quantitative and qualitative methods were employed, including z-test analysis, Gantt charts, and questionnaire design. The study focused on understanding the relationship between CSR and marketing campaigns, with a main objective of identifying how CSR can increase sales and performance. The research was conducted in a legitimate manner, using various techniques to make the methodology more effective. Overall, the assignment has demonstrated a thorough understanding of the research process, including data analysis and interpretation.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
TASK 1............................................................................................................................................3
P1 Aims and objectives for CSR centred Marketing Campaign launch project for a product. . .3
P2 Produce project management plan.........................................................................................4
P3 Produce work break down structure and Gantt Chart............................................................5
P4 Small scale research...............................................................................................................6
TASK 2..........................................................................................................................................11
P5 Research and data by adopting methods..............................................................................11
P6 Recommendation.................................................................................................................14
P7 Reflection.............................................................................................................................14
REFERENCES..............................................................................................................................15

TASK 1
P1 Aims and objectives for CSR centred Marketing Campaign launch project for a product and
D4
Topic:'' To launch a marketing campaign project for a Grocery product of Tesco PLC at the
CSR centred”.
Background of the study:
Corporate social responsibility is a commitment through organisation to contribute
towards the economic development. It also influenced them to behave in an ethically and also
enhance the work quality of labour and its families as well. The concept of CSR is multifaceted
that have a variety of aspects that ranges from environment as well as ethical consideration and
philanthropy. In the project report there is a study on the significance of the CSR and how it is
implemented by Tesco PLC.
Aim: To understand the role of centred CSR activities in launch a marketing campaign for a
grocery product- A Case study on Tesco PLC.
Objectives:
 To understand the significance for competitive advantages and sustainability for a CSR
activities.

 To identify extent to which marketing of product can be made effective through
performance of CSR activities.
 To identify impact that can be observed in sales of new launched product in respect to
performance of CSR activities.
Research questions:
 What is the significance for competitive advantages and sustainability for a CSR
activities?
 What is the extent to which marketing of product can be made effective through
performance of CSR activities?
 What level of impact that can be observed in sales of new launched product in respect to
performance of CSR activities?
P2 Produce project management plan (D1 and D4)
Task Name Duration Start Finish Predecessors
Research project 94 days Mon 2/27/17 Thu 7/6/17
Planning 24 days Mon 2/27/17 Thu 3/30/17
Determine the research topic 10 days Mon 2/27/17 Fri 3/10/17
Preparation of problem statement 6 days Mon 3/13/17 Mon 3/20/17 3
Set up timing for resource allocation 8 days Tue 3/21/17 Thu 3/30/17 4
Implementation 61 days Fri 3/31/17 Fri 6/23/17
Literature Review 16 days Fri 3/31/17 Fri 4/21/17 5
Adopt and appropriate Research
methodology 18 days Mon 4/24/17 Wed 5/17/17 7
Determining cost 7 days Thu 5/18/17 Fri 5/26/17 8
Data Interpretation and Analysis 20 days Mon 5/29/17 Fri 6/23/17 9
Analyzed results and outcomes 11 days Mon 5/29/17 Mon 6/12/17 9
Project closer 18 days Tue 6/13/17 Thu 7/6/17
Conclusion and Recommendation 9 days Tue 6/13/17 Fri 6/23/17 11
Proper documentation of
outcomes 7 days Mon 6/26/17 Tue 7/4/17 13
Submitting report 2 days Wed 7/5/17 Thu 7/6/17 14

o Cost: Cost of around £80 will be paid for meeting entire project related expenses. It must
be noted that questionnaire will be distributed among respondents by individuals. Apart
from this, for doing other expenses need to be made. Thus, overall cost of project will be
equal to mentioned value.
 Scope: There is vast scope of the present research study because in this an attempt is
made to identify direct impact of CSR on competitive advantage and marketing
campaigning of the product. Present research study will reveal multiple benefits that firm
can derive by performing CSR activities. Time: One month time will be taken to complete the project.
 Quality: As part of quality some guidelines will be followed and under this secondary
data will be gathered from reliable sources. By doing so it will be ensured that reliable
data is collected. Primary data will be collected from relevant people to ensure that only
knowledgeable individual is taken in the present research study.
 Communication: Time to time communication will be done with those who are
collecting data. By doing so it will be ensured that all activities are performed on time.
 Risk and resources: There is risk that even after due care secondary data may be taken
from unreliable source. Single person will be employed for data collection and for same
payment will be made to it.

P3 Produce work break down structure and Gantt chart (D4)
Tesco PLC

P4 Small scale research (D4)
Name:
Gender:
Sex:
1) Did you think that corporate social responsibility is a significant in the present competitive
world for the Tesco PLC?
 Yes
 No
2) Do you think that there is a significance for corporate social responsibilities and competitive
advantages?
 Yes
 No
3) Do you think that the launch a market campaign for a grocery product is appropriate for a
Tesco PLC through doing CSR activity?
 Agreed
 Neutral
 Not agree
 Strongly disagree
4) CSR will create positive perception about firm and this will make marketing campaign
effective.
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
5) To what extent you think that creative of positive image will play crucial role in elevating
sales of the product.
 Highly
 Moderate
 Low
6) There must be strong association between proposed product and CSR activity.

 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
7) Who are mainly responsible for the CSR activities implementation at the Tesco PLC?
 Marketing Manager
 HR department
 Manager

Theme1: Corporate social responsibility is a significant in the present competitive world
for the Tesco PLC
1) Did you think that corporate social
responsibility is a significant in the present
competitive world for the Tesco PLC?
Frequency
 Yes 3
 No 2
Total 5

Interpretation: From the above table the figures shows that the highest majority of respondents
say that the corporate social responsibility is most important for the Tesco PLC company in the
competitive market. It has been evaluated that the client get social benefits from the CSR
activities due to which there is an increase in the sale of their products.
Theme 2: Significance for corporate social responsibilities and competitive advantages
Yes No Total
0
1
2
3
4
5
6
Frequency

2) Do you think that there is a significance for
corporate social responsibilities and
competitive advantages?
Frequency
 Yes 4
 No 1
Total 5
Interpretation: From the above table the research has been analysed through obtained
information from the 5 respondents. In that most of the highest majority say 'yes' that is 4 which
shows that it is a really important for the Tesco PLC to carry out the CSR activities.
Theme 3: Launch a market campaign for a grocery product is an appropriate for a Tesco
PLC.
3) Do you think that the launch a market Frequency
Yes
No
Total

campaign for a grocery product is appropriate
for a Tesco PLC?
Agree 4
Neutral 1
Not agree 0
Strongly disagree 0
Total 5
Interpretation: It has been analysed from the above table the figures shows that the highest
respondent 4 among the 5 say that they are agreed with the question. They said that the launch a
market campaign for a grocery product is appropriate for a Tesco PLC. It will be great idea for
the company to familiar the audience with the new products at the time of carry out the CSR
activities at the centred
Agree
Neutral
Not agree
Strongly disagree
Total
0
1
2
3
4
5
6

4) CSR will create positive perception about firm and this will make marketing campaign
effective.
Strongly agree 1
Agree 3
Neutral 0
Disagree 1
Strongly disagree 0
Interpretation
Results are clearly reflecting that there is one respondent that is strongly agree and 1
respondent is agree followed by 0 respondents are neutral means that there is no individual that is
neutral on asked statement. One respondent is disagree and zero respondent is strongly disagree
on asked statement. Hence, it can be said that most of respondents give answer in same direction.
It can be said that most of respondents think that creation of positive perception have positive
impact on the marketing campaign of the product and by doing so product marketing can be done
successfully as well as sales can be increased consistently.
5) To what extent you think that creation of positive image will play crucial role in elevating
sales of the product.
High 3
Moderate 2
Low 0

Interpretation
Research results are revealing that there are 3 respondents that think that creation of
positive image will play crucial role in elevating sales of the product. Mentioned number of
respondents think that there is high correlation between them. Means that there is strong
relationship between sales of product and positive image. There are 2 respondents who think that
there is moderate relationship between sales of product and development of positive image of
the firm among people. It can be said that 60% respondents think that there is high degree of
relationship between positive image and increase in sales of product. There are 40% who think
that there is medium relationship between sales of product and positive image of the firm that is
created among people. Means that mixed response is received from respondents on asked
question.
6) There must be strong association between proposed product and CSR activity.
Strongly agree 3
Agree 1
Neutral 0
Disagree 1
Strongly disagree 0

Interpretation
There are 3 respondents who are strongly agree and think that there must be association
between CSR activities and proposed product. There is 1 respondent who is agree on fact that
CSR activity and product that firm is going to launch must be related to each other. There is no
respondent that is neutral on asked statement. 1 respondent is disagree and assume that it is not
necessary that there must be association between proposed product and CSR activity. It can be
said that most of respondents have common assumption that proposed product and CSR activity
must be interlinked to each other.
Strongly agree 3
Agree 1
Neutral 0
Disagree 1
Strongly disagree 0
Mean 1
Median 1
Mode 1
STDEV 1.224745
Mean value is reflecting that in case of most of given options there are single respondent. Means
that most of respondent given answer in same direction. Standard deviation value is only 1.22
which means that answers are deviating at small pace. It can be said that all respondents give
answer in same direction.

Theme 7: Marketing Manager mainly responsible for the CSR activities implementation at
the Tesco PLC
7) Who are mainly responsible for the CSR
activities implementation at the Tesco PLC?
Frequency
 Marketing Manager 5
 HR department 0
 Manager 0
Total 5
Interpretation: From the above table the data has been obtained from the 5 respondents among
which all the respondents said that marketing manager is mainly responsible for the CSR
activities implementation at the Tesco PLC and that HR department and manager remains
neutral.
Marketing Manager
HR department
Manager
Total

TASK 2
P5 Research and data by adopting methods and D2 and D4
 Research design: It is set of procedures and methods that are adopted for the purpose of
gathering and analysing variables measure which are specifies in the problem statement
of research study. There are various type of research design that involves independent
and dependent variables, research problem and experimental design etc. It gives both
impacts positive and negative of these research design (Bryman and Bell, 2014). It assists
the investigator to finding out the answer of each research question in the study.
Therefore, in this present research project report the main is to launch a market campaign
for a grocery product of a Tesco PLC. It is at the centred CSR activities to finding out the
linkage among competitive advantage and corporate social responsibility.
 Research philosophy: It is one the of the most important aspects of research
methodology that indicate the various assumption of scholar regard to research project. It
helps the scholar to carry out the investigation in most desired manner. It helps the
scholar to provide study on the several practices and hypothesis of the research study.
There are various types of research philosophy that are mainly involves in it are
interpretivism, positivism, pragmatism and realism etc. Furthermore, interpretivism
research philosophy that are based upon the values as well as beliefs that shows the
justification about research project (Dumay and Cai, 2015). There is a one more research
philosophy that is positivism which is based upon the structured method. In this
philosophy the research has been carried out effectively with the help of statistical
technique. Thereafter, in the interpretivism philosophy is based upon the qualitative
information. It is adopted by Tesco PLC to balancing among organisation advantages and
benefits to a society. It also helps them in understanding of the significance for
competitive advantages and sustainability for a CSR activities.
 Research approach: Research approach is used by the scholar that assist them in
understand the whole research study in most appropriate manner. There are several of
research approach that are mainly includes in it are the inductive and deductive approach.
In deduction research approach it required that the premise must be true and their
conclusion based upon it will be true. It is used to collect data to evaluate the hypothesis
and propositions that regards to an existing theory (Flick, 2015). Therefore, the other is

an induction research approach in that there is known premises are adopted to produce
the conclusion which is untested. From this, overall research project is carried out to
make understanding the various ways of parameters that shows the nature of the research
study. In the present case the inductive research approach is used that helps the scholar to
make understanding among competitive gain and also CSR activities. It shows the
effective output with the help of quantitative technique as per the consideration for a
research study. The deductive approach is also adopted by the investigator to focus on the
whole information that are used at the first timing. The Tesco PLC adopts research
philosophy is used to helps to carry out the marketing campaign to launch the grocery
product at the centred CSR activities.
 Data Collection: It is that type of procedure that helps them the investigator to collects
the necessary information about the research topic in most desired manner. There are
various components that are mainly involves in it are social sciences, business,
humanities and physical etc. From this, there is both type of data can be collected
whether it is a quantitative and qualitative information. There are various type of data
collection method that facilitates the scholar to obtained information in most desired
manner. It mainly involves a primary and secondary source of methods (Gast and
Ledford, 2014). Therefore, the primary method is adopted by the scholar to gather the
fresh data that are not used by anyone previously. It cannot be published into the journals,
books and internet etc. It can gathered from various primary source that are observation,
conduct survey, market research, and interview and distribute questionnaire to the
number of respondents selects. Thus, with the usage of primary method that helps the
investigator to carry out the research study reliable and validate. It can be conducted with
the help of two type of methods quantitative and qualitative etc. In the present case
scenario, the Tesco PLC carry out the research through the questionnaire method that are
distributes among the number of respondent. It facilitates the viewpoints of audience
regards to marketing campaign at CSR centres (Leary, 2016). It also gives information
about the significance of corporate social responsibility and competitive advantages.
Beside this, there is a one more data collection method that is secondary source in which
the information obtained from the various sources that are journal, newspaper,
magazines, internet and government agencies etc. it gives the second hand information

that are already used by some other person. It also facilitates the data about the
implementation of CSR activities by the Tesco PLC and gives the different viewpoints of
audience. In the primary method, the question is prepared by the scholar that which are
distributed among the number of respondents. It gives information about the market
research campaign for launching product or service by Tesco PLC.
 Data Analysis: It is that type of process that are used by the scholar for the purpose
evaluation of information that are given by the investigator about the research project.
The data that are obtained from various sources that are reviewed and analysed by the
investigator to draw out the valid conclusion. There are various types of techniques and
methods that are adopted by the scholar for the purpose of analysing and evaluating the
data that are collected from various sources. It can be of two qualitative and quantitative
data collection method. In regard to this, charts, graphs that are used to present the data
into it to draw out the valid conclusion (Lushey and Munro, 2015). It will be presented in
a numeric and statistical tools are adopted by the scholar in which they used descriptive
technique and thematic analysis method (D3). It will them in understanding that which
CSR activities are implemented by Tesco PLC.
 Research limitation: The overall research project is carry out by the scholar that are
based upon the research aims and objectives. It has been analysed that there are some
limitation of research study is that there is no have enough resource made available, time
and cost to carry out the research study (Mackey and Gass, 2015). Therefore, the survey
is carried out in which the 5 respondents is taken it is due to low or high sample is used.
The scholar has not sufficient amount to adopt the advanced tools and techniques to carry
out the research.
P6 Recommendation
From the above it has been recommended and concluded that it is a really important for
the Tesco Plc to carry out the CSR activities. It will increase the satisfaction level of society due
to which they provide social benefits to its customers. Thereafter, the Tesco plc Company launch
a grocery product through marketing campaign at the cantered CSR activities. It is the most
appropriate way for the company to familiar the audience with the new product at the time of
carry out the CSR activities. The problem faced by the Tesco Company at the time of
implementing the Marketing campaign is a human resource. Furthermore, the recommended

strategies that should adopt by the Tesco PLC at the time of carry out the CSR activities in most
desired manner. It is recommended to company that CSR activity that it is going to perform must
be linked to product and services. This is because it better create image of the product and
positive perception among people. In this regard fruits can distributed among needy people and
in orphan home where there is large unused land plantation of fruits can be done. By doing so it
can be ensured that people will recognize firm CSR activities. This will facilitate sale of the
product in the market.
P7 Reflection
From the overall research project it has been identifies that there are several methods to
carry out the research project in most desired manner. In the whole report it has been analysed by
me that the investigation has been conducted as per the research aims and objectives. I prepared
a plan for each project and plan for accomplishing the research objectives. It is also used by me
to monitor and complete these specific aims that are designed by the scholar. I adopted primary
research methods to obtained data from a number of respondents through the helps of
questionnaire. I prepared each question that helps me in understanding the significance of CSR
activities and competitive advantages. For this, I used spreadsheet in that I learnt how to make
graphs and charts due to I improved my computer skills. There are various type of techniques
and method used by me to make research more effective. It is a quantitative and qualitative
method in that I used themes and charts is also prepared to conduct the z test. Apart from this, I
also learnt how to make questionnaire method and Gantt chart. Thereafter, I also used research
approach that gives me a depth understanding about the inductive and deductive approach. From
this, I effectively go through the significance of CSR activities and the marketing campaign is
successfully launched. Thus, I also understand various type questions are prepared such as close
ended and open ended etc. at the time of conducting research. It helps me to draw valid
conclusion from the data analysis. During study my main focus was on understanding the
relationship between CSR and marketing of the firm product as well as increase in profit. I
identify lots of things during present research. It is observed that CSR create strong positive
image of the firm among general public. This create good image of the firm products among the
customers and it can be said that elevation in sales and performance of the firm are closely
related to each other. My main focus was on identifying that up to what range CSR can prove
effective for the firm in respect to increase in sales of the product. Primary research that is

conducted helped me in identifying answer of this question. It can be said that I do research in
legitimate way.

REFERENCES
Books and journals
Bryman, A. and Bell, E., 2014. Research methodology: Business and management contexts.
Clarke, A. E. and Fujimura, J.H. eds., 2014. The right tools for the job: At work in twentieth-
century life sciences. Princeton University Press.
Dumay, J. and Cai, L., 2015. Using content analysis as a research methodology for investigating
intellectual capital disclosure: a critique. Journal of Intellectual Capital, 16(1), pp.121-155.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Gast, D. L. and Ledford, J. R., 2014. Single case research methodology: Applications in special
education and behavioral sciences. Routledge.
Leary, M. R., 2016. Introduction to behavioral research methods. Pearson.
Lushey, C. J. and Munro, E. R., 2015. Participatory peer research methodology: An effective
method for obtaining young people’s perspectives on transitions from care to adulthood?.
Qualitative Social Work, 14(4), pp.522-537.
Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and design.
Routledge.