SWOT Analysis of Tesco - Management

Running head: Management
Management

Management
SWOT Analysis of Tesco
This SWOT analysis gives focus on the Tesco group. It is considered as one of the global
retailing powerhouses of the retail brands. The company offers food and non-food products
across the world. In this analysis, the main focus is given on the company's strength, weakness,
opportunities, and threats that will take into consideration the detail description of the business
strategy and brand engagement of the company.
Strength
Tesco is considered as one of the largest companies that have attained many awards for
its retail excellence. The company offers customer service and also overall effective services to
its customers. It has the most profitable supermarket and retail formats all overall the world. The
strength of the company is related to the significant cash reserves and a wide range of property in
its portfolio. It also offers a strong financial position to take into consideration all types of
economic cycles. Tesco has many store formats that induce customers to buy the products. Its
appeal to local and cultural need and also assist to offer a more specialized service experience.
The company has also given focus on the improvement of technology that has enhanced the
operations and also created greater cost-effectiveness and enhanced the service experience
(Alam, 2013).
Weaknesses