Global Business Environment Analysis for Nike

This assignment provides an in-depth analysis of the global business environment and its implications for Nike's success. The report explores the benefits and drawbacks of a global business environment, including factors such as government legislation, cultural impact, and vulnerable change in external factors. It also discusses strategies for overcoming these challenges, such as adopting proper business strategies, following common workplace ethics, and conducting accurate studies on government regulations. The report further examines effective marketing tools that Nike can utilize to enlarge its business, including digital marketing, branded packaging, referral programs, and social media contests. Overall, the assignment provides a comprehensive understanding of the global business environment and its impact on Nike's success.

Research
Project

RESEARCH PROPOSAL
TITILE
“To identify the benefits and drawbacks of a global business environment upon business
success. A case on Nike, Inc.
CHAPTER 1: INTRODUCTION
Background of the research
Global business environment is multidimensional including the cultural differences,
political risks, exchange risks, taxation and legal problems.(Adekola and Sergi, 2016). All these
factors are highly affect on business success in different ways such as language, education,
values, religions, customs etc. For this project, chosen organisation is Nike which is an American
multinational corporation. It was founded by Bill Bowerman, Phil Knight on 25 January, 1964
and headquartered Washington, Country, Oregon, US. Company engaged in the design,
manufacturing, development, sales and marketing of footwear, apparel, accessories, equipments
and services across the world. Along with this, global business environment impact on business
success of company by improving its brand awareness, developing innovation in products and
increasing market share. Apart from this, global business environment also impact on business
success in negative manner such as government policies, quantitative restrictions, lower excise
duty, health and marking regulations etc. All these are negatively impact on business success and
growth at international level. Therefore, global business environment positively and negatively
influence on business success.
Research aim: Main aim of this research is, “To identify the benefits and drawbacks of a
global business environment upon business success. A case on Nike, Inc.
Research Questions:
 What are the basis concept of global business environment?
 What are the advantages and disadvantage of a global business environment on business
success of Nike?
 What are the relationship between global business environment and business success of
Nike? What are the ways through which Nike can easily overcome drawbacks of global
business environment?
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Research Objectives:
 To study about the concept of global business environment.
 To identify advantages and disadvantage of a global business environment on business
success of Nike.
 To analysis relationship between global business environment and business success of
Nike. To recommend different ways through which Nike can easily overcome drawbacks of
global business environment.
Rationale for choosing the topic or research :
Main reason behind selecting this topic is to identify the positive and negative impact of
global business environment on business success of Nike. Global business environment is a
biggest topic that help a researcher in personal as well as professional way (Botha, Kourie and
Snyman, 2014). In personal way, through this topic, investigator can easily enhance their
literature review skills, data-collection and data interpretation skills also. This type of skills also
support a researcher in professional by help them in overcoming research issues and achieving
long term goals and objectives for Nike.
Importance of research:
Global business environment is essential concept for an organisation to successfully
develop their business operations and functions internationally. It will be also essential for
workers by providing job opportunities and reducing wastage of resources (Compact, 2014).
Thus, it will support a researcher or organisation to accomplish better outputs whiting given time
duration.
CHAPTER 2: LITERATURE REVIEW
A literature review is an essential part of research project which will support an
investigator to accumulate in-depth information related to the study. It includes the current
knowledge about substantive findings and help a researcher to identify theoretical and
methodological contributions to a specific research topic (Doh, McGuire and Ozaki, 2015). In
this section of research, all objectives and questions of a study are address in effective manner.
Concept of global business environment.
According to the Sandeep Singh, 2019, global business environment can be defined as an
environment in which various factors are includes like location, politics, technological
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advancement of firm that provides positive and negative influences on the decision making of
firm on the usage of resources. In addition to this it is a set of factors which consists of various
activities of consumers and competitors, government policies, technological developments that
impacts on the business operations and decision-making of a firm in positive or negative manner.
Advantages and disadvantage of a global business environment on business success of Nike.
According to the Todd Anderson, 2019, global business environment can be explained as
the environment in various sovereign nations, with different factors exogenous to the national
environment of the company, impacting decision making on utilisation of resources and
capabilities. It can be classified into the internal and external environment of an organisation.
Advantages of global business environment: It will help Nike in geographic expansion
that may be applied as a business strategy. It will also assist an organisation by help them in
managing product life cycle. Every product of Nike has to pass via various stages of product life
cycle when the business product reaches the last phase of life cycle in existing market, it may
acquire proper response at another markets.
Disadvantages of global business environment: Nike set up their production facilities in
those nations where Exhausting natural resources are available in enough quantities. Another
disadvantage of global business environment for Nike is shifting of investment. It is mainly
related to profitability and effectiveness of its operations.
Relationship between global business environment and business success of Nike.
According to the Ferraro and Briody, (2013) global business environment has positive
impact on business success of Nike. It will help an organisation in business expansion, managing
product life cycle, technology advantages new business opportunities, proper use of resources,
availability of quality products, earning foreign exchange, assist in mutual growth, investment in
infrastructure etc. The main positive relation of this environment is that, it provide ultimate
opportunities to the organisation in growing their market share beyond the borders of their
nation. It also enable them in facing challenges of wide market areas in the form of
transportation, cultural uncertainty, etc. so that better profitability can be received in future time.
The main advantage of being global for an organisation is to gain access of new sources of
revenue so that better market presence will be build in the mind set of customers.
Different ways through which Nike can easily overcome drawbacks of global business
environment.
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According to the Barry Moltz, 2019, global business environment has different
drawbacks on business success and growth on Nike. Shipping customs and duties, Language
barriers, cultural differences, servicing customers, returning products, intellectual property theft,
shifting of investment, exhausting natural resources etc. are identify one of the main barriers
which impact on success of an organisation. In order to overcome all these drawbacks some
ways are suggest to Nike which are determine as under:
Recruit skilled and talented employees: Company should hire talented and skilled
employees who has knowledge about different language. It will help an enterprise in overcoming
language barriers. By overcoming this barriers, company can easily do their business operations
and activities at global level and in more successful and effective manner.
Innovation: Nike should develop innovation in its shoes products and services which will
also assist them in increasing customer base and market shares. It will also effective for growth
and success of an organisation at global level. Thus, innovation is the development of client
value via solutions that meet new requirement, unarticulated requirement, or existing market
needs in innovative and unique way. Therefore innovation is essential for Nike because with the
help of these, they can easily solve difficult problems, increase productivity, market their
business and beat competitors.
Implementation of product life cycle: Company should also use product life cycle which
will help them in reducing wastage of products and also help them in retaining strong preference
in international market. Product life cycle is essential way for success and growth of Nike. It
assist an organisation owners to manage sales, predict profitability, determine prices and
compete with other businesses successfully.
CHAPTER 3: METHODOLOGY
Research methodology introduces as an effective process of data collection used by
researcher to gather accurate information about the topic (Ferraro and Briody, 2013). In this
section, some methodology may includes which name is publication research, survey, interview
and other relevant techniques. There are some useful methods and approaches which are
determine as below:
Research approach: For collecting accurate information and data about the topic, there
are mainly two types of research approach which name is qualitative and quantitative. In case of
quantitative research, it is mainly related with the positivist paradigm. It generally involves
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gathering and converting data or information into numerical way so that statistical measurement
can be made and effective conclusion drawn (Gupta, 2013). On the other hand, under qualitative
research, it is generally related with the social constructivist paradigm which focuses the socially
constructed nature of actuality. Thus, both qualitative and quantitative research are essential but
for analysing impact of global business environment on business success, qualitative research
will be used because it provide accurate and quality data about the study.
Research instruments: It introduces as an effective tool of measurement used by
researcher to obtain data and information about the study. There are different types of research
instruments including interviews, questionnaire, case studies, modelling etc. All these are
essential tools but according to the research or topic, questionnaire will be more suitable because
it provide reliable and valid data related to the topic (Hamilton and Webster, 2018).
ANALYTICAL TECHNIQUE
It refers as an essential method or a procedure for the identify of some issue, fact or a
status. There are mainly three types of analytical techniques such as regression analysis,
grouping methods and multiple equation models. All these are essential but according to the
topic, regression analysis will be used because it is more suitable in collecting proper
information related to the study. Regression analysis assumes that the dependent variable is
instantly affected by one or more independent variables of topic. According to the research,
success of Nike is independent variable which is mainly depend on global business environment.
Thus, regression analysis will be more useful analytical tool for researcher to complete research
activities within given time duration (Kankaanranta and Salminen, 2013).
TIMELINE OF RESEARCH ACTIVITIES
In order to identify time period for research activities, Gantt chart is consider one of the
best graphical tool. It will help an investigator to analysis starting and ending time period for
completion of research tasks or activities. This chart of graphical tool also assist a researcher to
done entire work related to the project in given time period. Thus, Gantt Chart is useful graphical
presentation tool for researcher to complete field of study systematically and timely. The
research will be conducted over 16 weeks with the different activities for each week presented as
below:
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From the above mentioned graph, it has been concluded different activities related to the
project. There are different number of activities needed by researcher to complete whole research
such as development of aims and objectives, creation of literature review, data collection, data
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analysis, conclusion and recommendation. All these are main and useful activities for fulfilling
aim and purpose of research within given time duration. In addition, it is a horizontal bar chart
used in project management which will help a researcher to plan, coordinate and turn particular
activities in a project. It is most useful and essential chart which will assist an investigator to
complete all activities of research and gain better results for future study (Popescu, 2013).
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RESEARCH PROJECT
EXECUTIVE SUMMARY
Global business environment comprises the economic, political, legal, tax, regulatory,
social and technological environment. All these are main factor which highly impact on business
growth and success of an organisation. For this project, Nike is chosen organisation that mainly
specialise in selling of shoes. For accumulating accurate information, literature review, research
methodology have been done (Shenkar, Luo and Chi, 2014). All these are essential for an
investigator to gather appropriate and in-depth information about the topic. There are some
advantages as well as drawbacks of global business environment which impact on business
growth. As in order to overcome negative impact of global-business-environment, some
recommendation are also included.
METHODOLOGY
Data collection: For gathering data about the study, there are two methods such as primary and
secondary.
Primary data collection: Primary research introduces as an effective process of
collecting data directly from first handed sources as opposed to accumulating information from
research study that others have completed. Information related to the topic can be obtained by
mail, observation, face-to-face interviews, questionnaire or telephone surveys. All these are
essential but according to the study, questionnaire must be used by investigator because it
provide valid and reliable information about the topic (Savrul, Incekara and Sener, 2014). For
selecting sample size, convenience sampling as a type of non-probability method is used by
researcher. With the use of this method, 60 respondents will be taken into consideration.
Secondary data collection: Secondary data introduces to data which is gathered by
someone who is individual other than the user. For accumulating secondary data, books,
magazines, journals, publication research, articles etc. will be applied because it provide in-depth
information which is related with the impact of global business environment on business success
of Nike.
Thus, both primary and secondary source of data collection must be used for completing
research activities in systematic manner (Harrison, 2013). in case of primary research,
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questionnaire will be used by researcher. On the other side, under secondary research, review of
literature is main source which must be done in previous section.
RESULTS/FINDINGS
Q1) Are you have knowledge about the basis concept of global
business environment?
Frequency
a) Yes 50
b) No 10
a) Yes b) No
0
5
10
15
20
25
30
35
40
45
50
50
10
Frequency
Q2) What are the benefits of a global business environment on
business success of Nike?
Frequency
a) Availability of resources 20
b) Technological up-gradation 26
c) Economies of scale 14
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a) Availability of resources
b) Technological up-gradation
c) Economies of scale
0
5
10
15
20
25
30
20
26
14
Frequency
Q3) What are the drawbacks of a global business environment on
business success of Nike?
Frequency
a) Vulnerable change in external factors 20
b) Culture impact 14
c) Government legislation 26
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a) Vulnerable change in external factors
c) Government legislation
0
5
10
15
20
25
30
20
14
26
Frequency
Q4 What are the ways through which Nike can easily overcome
drawbacks of global business environment?
Frequency
a) Adoption of proper business strategies 21
b) Follow common workplace ethics and norms 25
c) Proper study about governments rules and regulations 14
11

a) Adoption of proper business strategies
c) Proper study about governments rules and regulations
0
5
10
15
20
25
21
25
14
Frequency
Q5) What are the effective strategies of marketing that Nike needs to
adopt for enlarging its business?
Frequency
a) Goal-setting and objectives 25
b) Resourcing / Team building 15
c) Budgeting 20
12

a) Goal-setting and objectives
b) Resourcing / Team building
c) Budgeting
0
5
10
15
20
25
25
15
20
Frequency
Q6)What are the relationship between global business environment
and business success of Nike?
Frequency
a) Positive 45
b) Negative 15
13

a) Positive b) Negative
0
5
10
15
20
25
30
35
40
45
45
15
Frequency
Q7) According to you, which tool Nike needs to use for creating
brand awareness among customers?
Frequency
a)Digital Marketing 20
b) Branded packaging 15
c) Referral programmes 14
d) Infographics 11
14

a)Digital Marketing
b) Branded packaging
c) Referral programmes
d) Infographics
0
2
4
6
8
10
12
14
16
18
20
20
15 14
11
Frequency
Q8) What are the different ways by which Nike can grab attention of
potential clients at new marketplace?
Frequency
a) Promotional Campaign 25
b) Impressive Guest Content 15
c) Social-media contests 20
15

a) Promotional Campaign
b) Impressive Guest Content
c) Social-media contests
0
5
10
15
20
25
25
15
20
Frequency
Q9) On which factor Nike needs to focuses more for operating its
business operations in new global business environment of country?
Frequency
a) Bringing new technologies 26
b) Increasing product range 14
c) Development of human resource 20
16

a) Bringing new technologies
b) Increasing product range
c) Development of human resource
0
5
10
15
20
25
30 26
14
20
Frequency
DISCUSSION
Discussion on the basis of primary research
Theme 1: Knowledge regarding the basis concept of global business environment
Interpretation: According to the given graph, it has been concluded awareness about the
basis concept of global business environment. Out of total population, 50 respondents have idea
about the concept of global-business-environment whereas remaining 10 respondents don't have
any knowledge about the same.
Theme 2: Benefits of a global business environment
Interpretation: As per the above given graph, it has been determined advantages of
global business environment on business growth and success of Nike. For this, 20 out of 60
respondents have opinion as availability of resources main benefit, 26 have view as technological
up-gradation is major advantage and remaining 14 respondents have opinion as economic of
scale is main benefit.
Theme 3: Drawbacks of a global business environment
Interpretation: This graph has been concluded drawbacks of global business
environment for Nike success. For this, 20 out of 60 respondents have idea as vulnerable change
in external factors is main challenge, 14 respondents have opinion as culture is highly impacted
and remaining 26 respondents have opinion as government legislation is main drawback.
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Theme 4: Ways to overcome drawbacks of a global business environment
Interpretation: This graph interpreted different ways through which negative impact of
global business environment can be overcome by Nike. For this, 21 out of 60 respondents
suggest, company should adopt proper business strategies which will help them in overcoming
impact of vulnerable change in external factors. 25 out of 60 respondents have opinion as
company should follow common workplace ethics and norms which will help then in reduction
of culture impact. 14 respondents have opinion as Nike should do study about governments rules
and regulations in proper manner which will also assist them in overcoming issues related to the
government legislation.
Theme 5: Effective strategies of marketing
Interpretation: According to the given data, it has been concluded, requirement of
different strategies for Nike to enlarge their business. For this 25 respondents have opinion as
Goal-setting and objectives is best strategy, 15 are have view as Resourcing / Team building is
major strategy and remaining 20 have opinion as budgeting is best strategy which will help an
organisation in its growth and success at global level.
Theme 6: Relationship between global business environment and business success
Interpretation: According to the mentioned data, it has been determined relationship
between global business environment and business success of an organisation. For this, 45 out of
60 respondents have vies as it has positive impact whereas 15 respondents have opinion as it
negatively impact on business success.
Theme 7: Creating brand awareness among customers through effective tools
Interpretation: From the given graph, it has been concluded requirement of different
tools for creating brand awareness among customers. For this, 20 out of 60 respondents have
opinion as digital marketing is best tool, 15 have opinion as branded packaging is effective
technique, 14 respondents suggest company should adopt referral programmes and remaining 11
respondents have idea as infographics is essential tool for success of Nike.
Theme 8: ways to grab attention of potential clients at new marketplace
Interpretation: According to the above given information, it has been determined
different ways through which Nike can grab attention of potential clients at new marketplace.
For this, 25 out of 60 respondents have opinion as promotional campaign is best way, 15
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respondents have opinion as impressive gust content is effective way and remaining 20
respondents have idea as social-media contests is more essential way.
Theme 9: Requirements of different factors
Interpretation: According to the above given data, it has been determined requirement of
different factors for Nike to operate its business operations in new global business environment
of country. For this, 26 respondents have opinion as bringing of new technologies is essential
factor, 14 respondents have view as increment in product range is main factor and remaining 20
respondents have opinion as development of human resource is major factor.
Discussion on the basis of secondary research
Concept of global business environment.
For a business organisation, environment can be defined as the various external factors
which are exists in the surrounding of firm and can influence its decisions and functions of
company (Okoro, 2012). Making globalise the business can provide both results like beneficial
or risky in a firm because modifications can both assist and harm the business ability in
operating.
Advantages and disadvantage of a global business environment on business success of Nike.
Nike have outstanding technology advantages via which they enjoy core competency. It
will support an organisation in capturing other markets. Thus, all these are essential for success
and growth of an organisation at international level (Black, Morrison and Gregersen, 2013).
Negative impact of global business environment is, If an organisation is getting enough profits in
a specific nation then the investment remain there. Thus, it negatively impact on business success
of Nike.
Relationship between global business environment and business success of Nike.
This environment also provide more access of resources to the firm so that customer
base and market-share of firm can be enhanced in the international market. It also assists the
managers of firm in taking growth and sustainability in shorter period of time through
diversifying the product in global market areas (Gupta, 2013). It also provides ways to the
management so that inefficiency can be eliminated from the production department which will
more helpful for them in making good brand image in-front of their rivals .
Different ways through which Nike can easily overcome drawbacks of global business
environment.
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There are different ways such as recruitment of skilled and talented employees,
Innovation and implementation of product life cycle are consider one of the best way which will
help Nike to overcome drawbacks of global business environment easily (Schuler Jackson and
Tarique, 2011).
CONCLUSION
From the above given report, it has been summarised global business environment is
effective for success and growth of an organisation. For this, more than half of the population are
agree as global business environment positively impact on business success and growth. There
are some drawbacks of global business environment such as vulnerable change in external
factors, Culture impact and Government legislation, all these are negatively impact on business
performance and growth.
RECOMMENDATION
From the above given information, it has been recommended different ways through
which Nike can easily overcome drawbacks of global business environment. In order to
overcome impact of government legislation, culture and vulnerable change in external factor,
some recommendation are suggested to an organisation which are:
 Company should adopt business strategies in proper manner.
 Nike should follow common workplace ethics and norms.
 Company should do accurate study about governments rules and regulations.
 Nike should hire skilled and talented employees.
 Innovation
 Implementation of product life cycle
REFLECTION
For collecting accurate and reliable information about the topic, I have follow primary
and secondary data. Under primary research, I have prepared questionnaire which help me by
giving valid information about the study. On the other side, under secondary research, I have
collected information through literature review. Thus, both are useful methods which will help
me in carrying out each activities of research in proper manner.
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REFERENCES
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APPENDIX
Questionnaire
Q1) Are you have knowledge about the basis concept of global business environment?
a) Yes
b) No
Q2) What are the benefits of a global business environment on business success of Nike?
a) Availability of resources
b) Technological up-gradation
c) Economies of scale
Q3) What are the drawbacks of a global business environment on business success of Nike?
a) Vulnerable change in external factors
b) Culture impact
c) Government legislation
Q4 What are the ways through which Nike can easily overcome drawbacks of global business
environment?
a) Adoption of proper business strategies
b) Follow common workplace ethics and norms
c) Proper study about governments rules and regulations
Q5) What are the effective strategies of marketing that Nike needs to adopt for enlarging its
business?
a) Goal-setting and objectives
b) Resourcing / Team building
c) Budgeting
Q6)What are the relationship between global business environment and business success of
Nike?
a) Positive
b) Negative
Q7) According to you, which tool Nike needs to use for creating brand awareness among
customers?
a)Digital Marketing
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b) Branded packaging
c) Referral programmes
d) Infographics
Q8) What are the different ways by which Nike can grab attention of potential clients at new
marketplace?
a) Promotional Campaign
b) Impressive Guest Content
c) Social-media contests
Q9) On which factor Nike needs to focuses more for operating its business operations in new
global business environment of country?
a) Bringing new technologies
b) Increasing product range
c) Development of human resource
Q10) Provide suggestions to Nike for driving its success at global business environment of
country.
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REFERENCES
Books and Journals
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Online
SANDEEP SINGH. 2019. Global Business Environment. [Online]. Available
through:<https://www.scribd.com/doc/36555363/Global-Business-Environment>.
Todd Anderson. 2019. Global Business Advantages & Disadvantages. [Online]. Available
through:<https://bizfluent.com/info-8172773-global-business-advantages-
disadvantages.html>.
Barry Moltz. 2019. Disadvantages of International Trade. [Online]. Available
through:<https://www.americanexpress.com/en-us/business/trends-and-insights/articles/
6-disadvantages-of-international-trade-and-tips-that-may-help-solve-them/>.
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