(PDF) The Business Research Methods
Added on 2021-05-30
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Running heads: BUSINESS RESEARCH METHODS Business Research MethodsName of the studentUniversity nameAuthor’s date
1BUSINESS RESEARCH METHODS Table of ContentsIntroduction......................................................................................................................................3Theory and progression in the field.................................................................................................3Common themes..............................................................................................................................4Different themes..............................................................................................................................5Study limitations..............................................................................................................................5Future research directions................................................................................................................6Conclusion.......................................................................................................................................6References........................................................................................................................................7Appendix..........................................................................................................................................9
2BUSINESS RESEARCH METHODS IntroductionThe current assignment focuses on the concept of customer satisfaction within business.Customer satisfaction is extremely crucial in ensuring the survivability standards of a business.Customer satisfaction is measured in the form of reviews and feedback provided on the availedproducts and services. Some of these are in the form of Survey questionnaires which are used bybusiness organisations to gather customer reviews regarding products sold. Additionally, some ofthe products sold by companies are advertised using special links over social networking sites inorder to generate sufficient customer awareness regarding services promoted by the organisation.In the current assignment, the importance of customer satisfaction with in businessorganisation has been analysed with the help of a number of theories and ideas which have beenpresented by evaluation of a number of journals and research articles. Some of these have beencritically evaluated in order to arrive at number of common and different themes. The themeshad been analysed for arriving at future study directions.Theory and progression in the field The definition of customer satisfaction has highly evolved though the modern times.With the advent of social media and online marketing sites there has been huge generosity ofcustomer awareness. As mentioned by Agnihotriet al. (2016), the availability of so muchinformation has made the target customer segment much critical regarding the products. Theattitudes of the customer have changed over times where the opinion of peers is given muchimportance over self judgment. In this context, the rise in social media activities have madepeople share their daily activities such as buying products and gives reviews related to that. Asmentioned by Saeidi et al. (2015), the strong opinions posted online in the form of negative
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