This presentation provides an overview of the contemporary hospitality industry, focusing on its role in the economy and the analysis of Ritz London using SWOT and PESTLE frameworks. It also discusses the implications of current and potential trends in the industry. The presentation includes information on the environmental components affecting the industry, the SWOT analysis of Ritz London, and the impact of political, economic, social, technological, legal, and environmental factors on the organization. The presentation concludes with a discussion on the importance of globalization and variety in the hospitality industry. References are provided for further reading.