This report provides a detailed description of the travel and tourism industry, including key milestones, different elements, factors driving tourist behavior, models of motivation, recent patterns and trends, and factors affecting the popularity of global destinations.
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The Contemporary Travel and Tourism Industry Table of Contents
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INTRODUCTION...........................................................................................................................3 LO1..................................................................................................................................................3 P1 Key milestones in the development of the travel and tourism industry............................3 P2 Different elements of travel and tourism industry............................................................4 L02...................................................................................................................................................5 P3 Factors driving tourist behaviour......................................................................................5 P4 Models of motivation how it influences consumer decision making process...................7 Lo3...................................................................................................................................................8 P5 Recent and emerging patterns and trends in the global travel and tourism industry........8 LO4..................................................................................................................................................9 P6 Examine the factors affecting the popularity of a range of global destinations................9 CONCLUSION..............................................................................................................................10 REFERENCES..............................................................................................................................11
INTRODUCTION Growth of travel and tourism industry is highly remarkable across the worldwide specially UK. The respective sector includes vast range of services like hotels, travel insurance, airline services, and rentals services etc. which are being offered to the customers. Increasing number services within the offering of the sector is directly influencing interest of customers towards different destinations which ultimately results in the economic development of those nations (Mowforth and Munt, 2015). The present report includes detailed description on travel and tourism sector and how it maximises customers experience and also places its contribution in the growthofthenation.Also,informationisstatedregardingthefactorswhichpositively influences behaviour of tourist. Furthermore, current patterns and emerging trends in travel and tourism industry would be determined at global level. Lastly, detailed description is providing on factors that could influence popularity of global destinations. LO1 P1 Key milestones in the development of the travel and tourism industry Market leaders of travel and tourism sector are taking several initiatives with the motive of improvising customers’ experiences in positive manner so that maximum revenue can be generated from the same. This ultimately contributes in the development of the nation economy too (Vu and et. al.,2015). There have been few key milestones which have contributed in development of travel and tourism sector from 19thcentury to 21st. The main among them are specified as below in detailed manner: Pre 1945:In this decade, main focus of travel and tourism sector was on offering basic services to customers. With the passing courses of time it has stared including some extra services in their portfolio in order to improvise experiences of their customers in better manner. The added services are laundry systems, food & beverages along with the accommodation facility. Till reaching the year 1945 travel agents have developed tourisms packages at affordable prices and started offering it to customers at reasonable prices. Mid (from the year 1945 till the year 1979):In this period, tourism sector has emphasised on developing their relationship with the other businesses belonging to the other supportive sectors such asairline and railways industryin order to serve the customers in better manner that could further help them out satisfy customers’ at highest level. Here, tour operatprs
now includes transportation facilities in their offering for making trip convenient for the customers. 1980 to present:This stage simply emphasizes on the current phase of the travel and tourism sector which consist whole sum packages that covers all kind of services fromfood to accommodation, rental cars, healthcare, insurance and numerous of other facilities that ultimately contributes in maximising satisfying customers (Dickinson and et. al.,2014). All of this have simply boosted the national economy and brought growth towards the society as well as culture for them. From this, it can be said that travel and tourism sector is adding on range of services into their portfolio with the motive of satisfying their customer by fulfilling their expectations. P2 Different elements of travel and tourism industry Travel and tourism sector includes range of elements that helps the industry in attracting more number of customers towards them and maximising their growth in the rapid manner. The main factors among them are specified as below: Accommodation:This is termed as first and foremost factor which is being offered to traveller so that they can stay with comfortness. Here, with reference to the UK travel industry, it has been analysed that the respective industry includes range of additional services into their portfoliosuchashousekeeping,food,medical,laundryetc.for enhancingexperienceof customers in appropriate manner (Lee and Brahmasrene, 2013). Here, inclusion of more number of services directly attracts maximum number of customers towards them who also gets influenced to pay higher for better services. Travel agents:They are the one who develops travel packages and creates best tour for the customers so that they can get satisfied at extensive level. In order to satisfy the customers at extensive level major focus of tour operator is on developing best services to customers in order to maximise their profits. The role of travel agent includes booking hotels, make itinerary, arrangements of tickets for customers etc. Transport:Here, tourism sector focuses on including best transportation facilities to the customers’ so that they can travel freely without any barrier. Here, transportation facilities are provided to travellers according to their requirement as well as destination places. Some popular modes of transportation are cars, ships, airlines, buses and other local mediums.
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From the above specified elements of travel and tourism sector, it can be said that all of them are linked with one another that ultimately contributes in enhancing tourism behaviour. This can be well understood with the help of the example. For example: It can be said that if transportation facilities are not provided to customers then they won’t be able to reach their expecteddestination(Theobald,2012).Alongwiththis,thesetravellersalsowantgood accommodation too during their travel. In order to make this possible travel agent develops best tour packages for the customers so that they can reach their favourite destination. This simply depicts interrelationship between all elements and how it collaboratively contributes enhancing customer experience. L02 P3 Factors driving tourist behaviour The main motive of tourism sector is to maximise their profitability by simply enhancing satisfactionlevelofthecustomersinrapidmanner.Here,somemainfactorssuchas geographical,socialandcultural factor which ultimately drives tourist behaviour influential manner. These factors have been specified as below in detailed manner: Geographical factors:Any sort of changes that takes place in climate like rain or other natural calamities that could result in the cancellation of the trip. This directly puts negative influence over economical condition of the tourism sector(Swarbrooke and Horner, 2012).This can be well understood with the help of example, For instance: if any sort of natural calamity takes place as the tourism destination then it would directly affect number of travellers for this place. This also places higher influence over the profitability as well as growth of travel and tourism industry. Social factors:The changes taking place in tourists’ preferences and tastes in the form of amenities, accommodation, destinations and so on, tend to place impact over the tourism sector as they must alter their service package accordingly.For example:The historic museum within the confines of UK tends to attract a particular set of tourists as this provides them with the opportunity to attain comprehensibility of that location and its historical relevance (Page and Hall, 2014). A change within their preferences would shift them to other locations. Cultural factors:This encompasses language along with other barriers associated with culture that tend to place impact over tourism behaviour.For instance:If a tourist does planning
to visit locations of UK such asBuckingham Palace, Disneyland and do not possess knowledge of English language, then the traveller may not enjoy the tour. This would shift their preference to other locations whereby language known by them is spoken. From the above specified report, it has been analysed that all of these factors simply places positive as well as negative influence over the growth of the sector(Noti, 2013). Here, it is highly important for this respective sector to develop them with the changing time so that they can modify their services according to the changing demand and services of the customers. This simply contributes in enhancing experiences of the customer in rightful manner which ultimately maximises growth as well as profitability of the travel and tourism sector. P4 Models of motivation how it influences consumer decision making process Motivation plays influential role in the performance of every individual. With reference to travel and tourism sector it has been analysed the travel operators often makes use of several motivational theories with the motive of motivating their customers to stay tuned with tether services and maximises their profitability in rightful manner(Boniface, Cooper and Cooper, 2016). Maslow’s hierarchy and Vroom’s expectancy are two main motivational methods adopted by travel and tourism industry for influencing their customers’ interest towards them in rightful manner. Both of these methods have been specified as below in detailed manner: Maslow'sHierarchytheory:Itisconsideredasoneof besttheoriesamongall motivational theories which is simply consisting 5 stages. In context of travel operator the respective theory is being adopted by them while indulging into decision making for their trips. Physiological needs:Here, main focus of tour operators is to serve basic services to the customers in terms of accommodation and food that could satisfy them at highest level. Safety needs:In this, security of customers has been taken into consideration by the tour operator in which they believes in providing safe travel to the customers during their trip (Munoz-Leiva, Hernández-Méndez and Sánchez-Fernández, 2012). Social needs:Here, tour operators motivate customers by simply developing friendly environment for them where they can enjoy at extensive level at the time of travel and could make decision of travelling again and again. Esteem needs:In this, luxurious services are provided to the customers in order tosatisfy them at highest level and fulfil theirEsteem needs and motivate them to travel
Self actualisation needs:Here, personalise tourism packages are developed for the customers in which they can specify their budget and select the services which they wants to acquire or not. for motivating customer at this level, tour operator also gives some additional services to the customers. Vroom's Expectancy theory:Organisations belongs to travel and tourism industry can usethis framework in order to motivate its tour operators for influencing consumer decision making towards their industry in positive manner (Mowforth and Munt, 2015). Vroom's expectancy theory includes three main factors which collaboratively contributes in motivating tour operators. Atexpectancy factors, tour operators are motivated by developing belief among them that if they will placebetter efforts while providing services to consumers, their business will become successful.Instrumentality factorstates that tour operators can be motivated by providing rewards to them according to their performance. This motivates tour operators to perform well for attaining better rewards. Invalence factor, motivation of tour operators is measured by observing that kind of reward is termed as success for individual. It simply supports in providing rewards to employees so that they can serve the traveller in such a manner that could maximise their performance in rapid manner (Dickinson and et. al.,2014). From this, it can be said that application of this theory travel and tourism sector can easily motivate its tour operators to serve the customers in better manner. Lo3 P5 Recent and emerging patterns and trends in the global travel and tourism industry There are various trends as well as patterns which have been emerged in tourism sector are specified below: Current pattern and trends in travel and tourism industry are described below: Online booking:It is one of most common trend according to which customer can easily book their trip with mobile applications. This makes overall travelling smoother for the customers and also saves their precious time. Solo travel:In modern era, people believe to travel alone so that they can explore the things accordingly without compromising with anything. In order to serve these kinds of travellers Travel industry focuses in developing solo tour packages which not only considers travellers interests but at same time ensures to provide safe travel to them(Meyer, 2013).
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Last minute booking:Busy lifestylesof individualshave made them book their travelling last minute. For dealing with this, tour operators develop several packages in which customer can be enrolled anytime no matter the book earlier or last minute. The offered services would same for all. Emerging pattern and trends in travel and tourism industry are described below: Robot:Here, travel sector in emphasizes on including latest technology like AI so that quality of services can be enhanced (Hudson and Thal, 2013). This results in the reduction of the expenses of company as robots can easily replace human efforts with higher effectiveness without compromising wirh the quality of services. Eco tourism:Here, econ tourism provides vaster chance to travellers to explore wildlife beauty as well as nature. LO4 P6 Examine the factors affecting the popularity of a range of global destinations Global destinations are now becoming major priority of the travellers as they wants to explore foreign destination. It has been acknowledged that there are ranges of factors which are influencing brand image of global destinations. The main factors among them are specified as below: Offers and Discounts:Tour operator often makes use of discounts and offers in order to influence interest of their customers towards them. For example: Global tour operator offers several discount packages to its customers on the basis of their season. In order to promote these offers they often make use adequate marketing techniques for influencing maximum number of customer towards them. Social factor:This factor is mainly related to the beliefs, customers, values and attitude of the person. Cultural values, religion and historic places are determined as the main social factors that influence popularity of destinations(Ghimire, ed., 2013). Global destination with great historical values like Egypt attracts the travellers utmost towards them which ultimately enhances popularity fo the places and also contributes in the growth of the nation. Reviews of friends and relatives:It has also been analysed that people even today consults with their close friends and relatives before planning for the trip. Thus, it can be said that if traveller’s people have provided positive review about the destination then they would surely think to visit
and if they find something negative then they could move to another place(Forno and Garibaldi, 2015).This directly places influence over popularity of global destinationwithin travel and tourism industry. CONCLUSION On the basis of the information specified in the above section, it has been acknowledged that growth of travel and tourism sector is seen as the most rapid one among all sectors. Further, it has been seen that the respective industry is bringing range of changes within their products and servicesinordertomeetcustomers’expectationandsatisfythemathighestlevel. Transportation, attraction, accommodation, travel agents etc. are seen that major factors that holds power of influencing customers interest towards the industry. Ecotourism and robots are acknowledged as the most emerging trends in travel and tourism sector which holds power of influencing profitability of sector.
REFERENCES Books and Journals Baka, V., 2016. The becoming of user-generated reviews: Looking at the past to understand the future of managing reputation in the travel sector.Tourism Management.53.pp.148- 162. Baker, D. M .A., 2014. The effects of terrorism on the travel and tourism industry.International Journal of Religious Tourism and Pilgrimage.2(1). p.9. Boniface, B., Cooper, R. and Cooper, C., 2016.Worldwide destinations: The geography of travel and tourism. Routledge. Dickinson, J. E., and et.al,.2014. Tourism and the smartphone app: Capabilities, emerging practice and scope in the travel domain.Current Issues in Tourism.17(1). pp.84-101. Forno, F. and Garibaldi, R., 2015. Sharing economy in travel and tourism: The case of home- swapping in Italy.Journal of Quality Assurance in Hospitality & Tourism. 16(2). pp.202-220. Ghimire, K. B. ed., 2013.The native tourist: Mass tourism within developing countries. Routledge. Hudson, S. and Thal, K., 2013. The impact of social media on the consumer decision process: Implications for tourism marketing.Journal of Travel & Tourism Marketing. 30(1-2). pp.156-160. Lee, J. W. and Brahmasrene, T., 2013. Investigating the influence of tourism on economic growth and carbon emissions: Evidence from panel analysis of the European Union. Tourism Management. 38.pp.69-76. Meyer, D., 2013. Pro-poor tourism: From leakages to linkages. A conceptual framework for creatinglinkagesbetweentheaccommodationsectorand‘poor’neighbouring communities.InTourism and the MillenniumDevelopment Goals(pp. 131-156). Routledge. Mowforth, M. and Munt, I., 2015.Tourism and sustainability: Development, globalisation and new tourism in the third world. Routledge. Munoz-Leiva, F., Hernández-Méndez, J. and Sánchez-Fernández, J., 2012. Generalising user behaviour in online travel sites through the Travel 2.0 website acceptance model.Online Information Review. 36(6). pp.879-902. Noti, E., 2013. Web 2.0 and the its influence in the tourism sector.European Scientific Journal, ESJ,9(20). Page, S. J. and Hall, C. M., 2014.The geography of tourism and recreation: Environment, place and space. Routledge. Standing, C., Tang-Taye, J. P. and Boyer, M., 2014. The impact of the Internet in travel and tourism: A research review 2001–2010.Journal of Travel & Tourism Marketing. 31(1). pp.82-113. Swarbrooke, J. and Horner, S., 2012.Business travel and tourism. Routledge. Theobald, W. F. ed., 2012.Global tourism. Routledge. Vellas, F., 2016.The international marketing of travel and tourism: A strategic approach. Macmillan International Higher Education. Vu, H. Q., and et. Al,.2015. Exploring the travel behaviors of inbound tourists to Hong Kong using geotagged photos.Tourism Management. 46.pp.222-232. Online
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