The Contemporary Travel and Tourism Industry

The Contemporary Travel
and Tourism Industry

Contents
INTRODUCTION.......................................................................................................................................3
LO 1............................................................................................................................................................3
P1 Development of tourism and travel industry.......................................................................................3
P2 Elements of travel and tourism industry.............................................................................................4
LO 2............................................................................................................................................................5
P3 Factors influencing the tourism sector................................................................................................5
P4 Models of motivation and influence on consumer decision making...................................................7
LO3.............................................................................................................................................................8
P5 Recent and emerging trends in international travel.............................................................................8
LO 4............................................................................................................................................................9
P6 Different factors affecting the global destination................................................................................9
CONCLUSION.........................................................................................................................................10
REFERENCES..........................................................................................................................................12

INTRODUCTION
Travel and tourism is a field for pleasure and business. It also includes the theory and
practice of touring, the business of attracting of attracting customers, accommodating, and
entertaining tourists, and the business of operating tours. Tourism may be international, or within
the traveller's country. The World Tourism Organization (UNWTO) is the specialized agency
which is responsible for the sustainable and accessible tourism. It was founded in the year 1975
and is a leading international business in the tourism sector in order to promote tourism and
travelling to increase the economic growth of the countries. The report will outline the
development of the travel and tourism industry. Further it will discuss about the different
elements of the industry of tourism and travel. Later it will discuss about the factors which
influences the travel and tourism sector. Also the report will highlight the motivational methods
which are used to influence the customer’s process of decision making. Furthermore it will
demonstrate the recent and emerging trends in the sector of international tourism and travel
industry. In the end the report will evaluate and analyze the different types of factors which
affect the popularity of a global destination.
LO 1
P1 Development of tourism and travel industry
Travel and tourism industry plays a very crucial and vital role in enhancing, appealing
and supporting the economy of any country. This sector is seen as one of the main leading
industries in the world (Marine-Roig and Clavé, 2015). According to the research by the World
Travel and Tourism Council (2001), the report indicated that tourism has created more than ten
percent of the global economic output and 1 in 10 jobs worldwide in every country. The
development of the travel and the tourism industry was given a much importance because of the
following reasons
The time line chart of travel and tourism industry developments:
Time period Development
3000 BC Travel mode was for only reason of business

1500 BC Travel mode was religion and leisure or pleasure, mainly done by
Egyptian
6BC Heritage and cultural mode
5BC Religion form of tourism mainly considered by Greece.
Middle ages Holy day or holiday came into existence, mainly done by European
16 AD Pilgrimages by European
18th century History or cultural tourism referred as grand tour.
1840 Inclusive individual travel was invented first by Englishmen
Thomas Cook
1990s Development of multinational airlines like Delta, American Airlines
etc
20th century
VFR, mass international tourism, online tour operation etc (Lyons,
Hanley, Wearing, and Neil, 2012)
P2 Elements of travel and tourism industry
Travel and tourism industry is gaining importance because of the numerous advantages
and the benefits which it brings for the country (Buonincontri and Micera, 2016). There are
majorly three elements of the travel and the tourism sector which are discussed below –
 Accommodation – this refers to a place where in the people lives temporarily in places
like guest’s house, lodge, hotels, caravan cottage inns etc. When the people go out for the
purpose of the travelling and roaming around then the first thing which they need is to
have a place to live and rest. So there the need of the accommodation arises for that
person to live and stay. This need of shelter leads to development of many other needs
like eating, drinking recreation, sports, conventions, professional meetings and wedding
banquets associations and others.